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Importance Of Using Different Content (Media) For SEO

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On January 10, 2013

In Internet marketing

January 7, 2013

If you have a website and it is not giving enough of business as you expected, then, possibly there are some problems which need to be fixed. The primary reason behind any web business falling out of place is always content, though other secondary factors also come to play pivotal role at one or the other point of time. SEO strategies based on content hold the significance in increasing the outcome from web business. Content is comprehensive term, which comprises videos, images, audio, text, PDF etc. Each of these content media elements hold the importance and are used for various SEO purposes.

  • Text along with appropriate use of keywords will work as potential bait for the crawlers. The crawlers will always look for the keywords within content and send across the search results when the user types the keyword(s) in field box. SEOed text will also provide the information to the individual who is actually looking for knowledge related to his field or subject. Keep in your mind that while incorporating keywords in text, you should not make excessive use of targeted terms or else your website/ business will be marked as spam. It is important that you make an effective use of white hat SEO practices as this would lend better and prolific chances of survival.
  • Using pictures/images with tag lines will help in ranking your business on the internet. Owing to the very nature of search engine algorithms, pictures themselves are not ranked in the search engine results. However, by tagging the images, definitely, the prospects of ranking your business in the popular search engines will increase substantially. These pictures do show up in “image” section of Google for related terms.
  • With the help of text based PDF editor; it becomes pretty easy for the search engines to read and index PDF files and as the result possibilities of high search engine rankings becomes obvious. You can set the PDF document properties like title, description, author info, copyright, besides integrate specific keywords that will define the content in the PDF.
  • Audio files can also be SEOed to increase the possibility of ranking of your website. For this purpose, you can always go for transcription of spoken content into RSS feed. ID3 tags can also be used to optimize audio files.
  • The Video content optimization using various video directories and even on your website can be carried by making proper use of tags.

At the end, by making use of all the content media, your web business will see a smooth rise over period of time. We at Centex Technologies provide SEO services in Austin, Dallas and Killeen Texas.

Google EMD Update

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On December 26, 2012

In SEO Marketing

December 26, 2012

For the sake of the users, Google has been regularly updating its search algorithm. The main intention of these updates is to eliminate websites which are poor in quality and also have recurring content which is not helpful to the users. “EMD update” focuses on eliminating poor quality similar match domain websites from search engine ranks.

Some of the business owners used to register domain name similar to the keywords for which they are optimizing the site for. This tactic worked and was used by SEO optimizers and business owners to capture top ranks in Google for various keywords, even when the sites were of inferior quality. With changes in Google’s Algorithm (with EMD update), Google has restricted inferior quality websites (with same domain name like keywords) to rank high on search engines.

EMD Update Is Really A Penalty?

Well No, EMD update is not a penalty it simply removes the “benefit” enjoyed by the same match domain names in search engine ranks. The EMD update, gives a leveled play field to all domain names which is based on quality of content.

Recovering from EMD update:
A lot of websites having domains names (with keywords) have faced a drop in their search engine ranks. Here are few steps that can help your website recover from EMD update:

  • You have to update your website with quality content. Make sure the content is for the users and not for search engines.
  • Update your website with Videos, Pictures, Infographics etc to make it more useful for users.
  • Delete inbound links which are spammy and do not have any positive influence on your website.
  • Share your website on social networks.
  • Update your content regularly.
  • If your business targets local clientele, make sure your website is submitted to prominent local business directories.

Centex Technologies is a Dallas, Killeen and Austin Texas based IT company providing SEO, Internet Marketing, Web Development and Website Design services. For more information, feel free to call us at – (800) 236-1497

Yahoo Answers For Promoting Your Business

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On December 13, 2012

In SEO Marketing

December 13, 2012

Yahoo Answers, the question and answer site by Yahoo, has become one of the most popular social interaction communities on the Web. With so many people spending a lot of time in discussing and commenting on a range of issues, Yahoo Answers enjoys the number two position (as per comscore) when it comes to the most popular Internet reference sites.

Yahoo Answers has global, country and category leaderboards. It works on a point system wherein users can graduate from the first level to the seventh. The country and global leaderboards keep an account of the users who have maximum points. On the other hand, the category leaderboard shows the top 10 with the maximum best answers from a particular category. All this makes sense to a business owner who needs to promote his business over the web. Here are some tips and tricks about how to use Yahoo Answers in promoting your business.

  • The more actively you are involved on Yahoo Answers, more is the probability of you getting quality business inquiries from people who need your services/ products.
  • Whenever you comment on Yahoo Answers, you must make sure you mention your website link in the relevant answer. When a user reads your answers, he can click on the link provided and can reach your website. It is important that you do not indulge in direct advertizing. Also, you must not put up your website link if it does not have any association with the question being discussed.
  • You can display your expertise in the field that you are a part of. You should respond to the questions in the best possible manner so that you can build your reputation of an expert in your particular field.
  • Yahoo Answers is very beneficial if you want to get a better understanding of your target audience. For instance, a dance instructor can go to the relevant category and learn what dance forms are popular and then design his dance classes accordingly. You can serve clients in a better way after reading so many opinions.
  • One of the most exciting features of Yahoo Answers is that whenever users enter a query on Google search, discussions on Yahoo Answers score high on search ranks. This way you can reach many users by just earning the Best Answer points for a particular question.
  • You can also develop your networking skills on Yahoo answers by interacting with like-minded people who are probably in the same business as you.
  • Last but not the least, generating fresh ideas is imperative for the progress of any business. By being active on Yahoo Answers you can certainly get inspired to work more zealously towards your business.

We at Centex Technologies provide SEO and Internet Marketing services to our clients in Central Texas. For more information, call us at our Toll Free number – (800) 236-1497

YouTube Channels For Promoting Your Online Business

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On November 28, 2012

In SEO Marketing

November 28, 2012

Advertizing is an integral part of any business’s marketing strategy. A good advertizing campaign can do wonders to the success of the product as it ensures that the right message reaches to the right audience. With the advent of online media, there is no doubt about the fact that the consumers today get a great deal of information from the internet. YouTube is one such medium that has a huge reach to audiences worldwide and can be used as an effective medium for online promotions.

With millions of videos being uploaded on YouTube every single day, it can be difficult for you to put your video across viewers. So there has to be an effective strategy in place so that large number of viewers subscribe to your channel and eventually become your customers. Some tips can come in really handy in this regard.

  • The key factor is the quality of videos being uploaded. If the videos are not of high resolution or if they lack useful content, then you might not get the desired response from them. A good quality video will get more number of viewers and will also make sure that maximum people subscribe to your channel and share it with others on social networks too.
  • As per stats, around 23 percent of the viewers watch You Tube videos on other websites rather than on You Tube itself. Hence it is worthwhile to embed the links to your You Tube channel on your blog and on promotional pages on social networking sites like Facebook and Twitter.
  • Updates are very important. The business firms should keep in mind the fact that the content is to be updated regularly.
  • The videos should be tagged in an appropriate manner so that the viewers can easily search for the required content.
  • Leaving video responses on other YouTube channels is yet another effective way to attract more viewers to your channel and increase the website traffic.
  • Another tactic that works really well is to give your You Tube channel an identity in the form of a logo or a brand name. This is really helpful for the users to recognize your business whenever they are online.
  • Video testimonials on the YouTube channel that depict how your business successfully helped the customers to meet their needs and demands can be another way of promoting business. While communicating with new prospective customers, one can put in the link to these videos so that the people can come to know about the benefits that are available to them.

It is advised to create and promote Videos on YouTube and other video submission portals to increase your brand’s awareness. We at Centex Technologies provide Video Optimization and SEO services to our clients. For more information, call us at (800) 236-1497

Tips For Creating Smartphone-friendly Websites

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On November 23, 2012

In Website Development

November 22, 2012

The iPhone has set a benchmark for all other smartphones in the market. Over the period of time, Smartphone usage has shown an increasing upward trend and is expected to boom in future. This clearly means that people will spend a lot of time surfing the Web on their mobile devices. Even online purchasing through mobile phones will touch a new high in the coming months. So this makes it important for you to have an effective strategy for making the visitor stick to your Website once he lands on it while browsing through his smartphone. To achieve the same, your website has to be in amalgamation with the mobile experience. So how do you achieve this sync? Read on to know some of the best tips that can help to make your site smartphone-friendly.

  • You should design your website for a 340X240 pixel screen size. If you design a wider Web page (fixed width), mobile users will have to scroll sideways or zoom out in order to view the full page at once.
  • Secondly, you should make use of the Web programs that will help to optimize your Website for smartphone browsers. For that, you can use various plug-ins that can optimize sites running on various platforms for mobile browsers. To make sure your website works well on mobile devices, you can hire an experienced Mobile Website Development Company that can easily help you in converting your Web based site to a mobile-friendly one.
  • Attractive graphics definitely make your Website look trendy but can confuse the visitor if he is viewing your site on a small screen. Clear words should be used in navigation bars so that it is comfortable for the user to browse through various sections on his smartphone.
  • Fourthly, you must remember that iPhones and related Apple devices are not compatible with Adobe Flash. So if you use flash, all your effort gone into making ‘cool’ graphics will go down the drain. In case your business demand is such that you cannot avoid Flash, you should go in for a streamlined, mobile-only version of your Website without flash.
  • You must upgrade your Web hosting and cut down on the image size if you want to decrease the loading time of your Website on mobile devices. This is because most of the smartphone users do not use high-speed Internet connections while surfing on their mobile device. So, they might close your site if the downloading time is beyond their patience.
  • Last but not the least, stay away from long passages of text. People going through your Website on their smartphones might find it difficult to read too much text at a stretch. For grabbing their attention, keep the text short and precise.

If you keep the above tips in mind, you will definitely be able to capture the attention of an online mobile user and get him hooked to your Website. We at Centex Technologies provide mobile application development and website design services to our clients in Austin, Dallas and Killeen areas in Central Texas.

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