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Tag: WhatsApp

Facebook Acquires WhatsApp

February 24, 2014

Social networking giant, Facebook has acquired WhatsApp, a leading cross platform messaging company. The deal value of acquisition is pegged at $16 billion and payment would be made $4 billion in cash and $12 billion in shares of Facebook. Another $3 billion in RSUs will be granted to WhatsApp founders and their employees. The deal also includes $2 billion (One billion in cash and rest in shares) in case it gets shelved due to failure in obtaining necessary regulatory approvals.

As Facebook and WhatsApp work on the same principal of connecting individuals, it is suggested that the partnership would mutually benefit both parties. The remarkable success of WhatsApp of being the maximum used messenger service across the world is believed to increase the reach of Facebook in the longer run. As for Facebook’s benefit to WhatsApp, the former’s resources and history of being the most successful social networking site, will lead to the expansion of WhatsApp across the world. In the meanwhile, WhatsApp will continue to charge $1 after the initial free period of one year as it is currently doing.

It is estimated that the messaging volume on WhatsApp is almost equal to that of the combined telecom text messages across the globe. The messaging application adds to its count a whooping 1 million new members every day. Current statistics as per Facebook’s Blog are that over 450 million users use WhatsApp every month and out of those 70% are active daily.

WhatsApp, with its lean team of 32 engineers processes more than 50 Billion messages every day. To begin with, WhatsApp founders’ strategy was to provide ads-free messenger service that is fast, reliable and cheap. There are many messenger services but, WhatsApp supersedes them with advanced technology that facilitates deliverance of messages at lightning speed.

Though not on the cards yet, with WhatsApp in Facebook’s going for a merger, we can expect to see even better integration of messaging services with the social networking platform.

Utilizing WhatsApp For Business Promotions

April 17, 2013

The use of WhatsApp for business promotion is relatively new, making it a fresh and innovative way to attract customers without coming across as overtly promotional. The great thing about WhatsApp as a promotional tool for businesses is that it is always just a touch away from users, being a mobile application. While the major application of WhatsApp is for text messages, business owners can also make use of the images and videos that can be easily send via WhatsApp. The following tips highlight the top ways in which WhatsApp can be used for business promotions-

  • You can create a list of contacts relevant to your business and send them promotional texts regarding special offers of upcoming events. However, the key is to ensure that these text messages come across as authentic and not spam.
  • The best thing about WhatsApp is that you can send images to contacts all across the world, for free. This feature has immense potential if used correctly. You can send images of your latest products or your best sellers. As they say, an image speaks a thousand words. This stands absolutely true when it comes to business promotion, as users are much more likely to be interested in a product that they have seen.
  • With most users being familiar to the texting format of this application, users can instantly ask any questions that they have regarding a product, offer etc., and even better, you can respond immediately, increasing user satisfaction manifold.
  • Another way in which WhatsApp can be used for business promotion is via the videos feature that is a part of the application. You can make a short catchy video and share it with all your contacts. What’s more, you can use the same video on multiple platforms, further adding to the success of your promotional campaign.
  • Right from the status update on WhatsApp to the unlimited texting allowed, you can share large blocks of content on this platform. With users getting real-time updates of these texts, the chances of them reading them immediately are higher than content uploaded on the web. You can make this content catchy with the help of the wide variety of symbols and emoticons available on the app, which give the content an informal touch.

By just dedicating a few minutes every day to the use of WhatsApp for your business promotion, you can achieve a substantial growth in your customer base.  Call us today @ (855) 375-9654 for Internet Marketing Tips for Your Austin TX Business.

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