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Tag: Video Optimization

Viral Video Creation Tips

July 30, 2013

The impact of viral videos as a social marketing strategy cannot be denied, with this being the quickest way to have millions of viewers visiting your website and social pages. No wonder, most businesses are employing an entire team to work on the creation viral videos. So how exactly do you make your video go from being just another video on the web, to a viral one, that people want to watch, re-watch, and share? Here’s a look at the common thread that runs through videos that go viral, and expert tips on how to create such videos:

  • Keep it short and simple: Research shows that most viewers lose interest in a video within the first 60 seconds of watching it. Unless absolutely necessary, keep your videos short and crisp, and make sure that the point of the video is obvious in the first few seconds of watching it. This increases the chances of the video getting shared, and hence going viral.
  • Create a brand persona and stick to it: When creating a viral video for your brand, it is important to ensure consistency in the brand image that is depicted through your video. This could be through the use of a mascot, a comedian, a central-running theme, or anything else that you would like to be associated as a parallel to your brand.
  • Unbelievable content: Creating a video that ends up with users asking “was that real?” is a no-fail strategy. Not only does this make the users want to click on the replay button, but it also makes them want to share the video and spread word of it in their social circle. This could be achieved through the use of illusion, or simply by parodying a theme that can be linked to your brand.
  • Funny videos: Being able to make your viewers laugh through your videos is a surefire way to make the video go viral. Right from baby conversations to talking animals, we’ve seen it all, and we all know that nothing works like laughter does! If your video really is funny, you could get away with blatant promotion by connecting the theme of the video with your brand.
  • User-generated videos: Offering users to create videos and upload them on your website as a part of an online contest, can work wonders, if done correctly. Users are likely to put in a high amount of creativity out of the pride factor involved in having their video selected.

We at Centex Technologies provide Video Optimization services for businesses to generate brand awareness. We work to create viral video campaigns to make sure it reach out to masses. For more information, call us at – (855) 375-9654

YouTube Channels For Promoting Your Online Business

November 28, 2012

Advertizing is an integral part of any business’s marketing strategy. A good advertizing campaign can do wonders to the success of the product as it ensures that the right message reaches to the right audience. With the advent of online media, there is no doubt about the fact that the consumers today get a great deal of information from the internet. YouTube is one such medium that has a huge reach to audiences worldwide and can be used as an effective medium for online promotions.

With millions of videos being uploaded on YouTube every single day, it can be difficult for you to put your video across viewers. So there has to be an effective strategy in place so that large number of viewers subscribe to your channel and eventually become your customers. Some tips can come in really handy in this regard.

  • The key factor is the quality of videos being uploaded. If the videos are not of high resolution or if they lack useful content, then you might not get the desired response from them. A good quality video will get more number of viewers and will also make sure that maximum people subscribe to your channel and share it with others on social networks too.
  • As per stats, around 23 percent of the viewers watch You Tube videos on other websites rather than on You Tube itself. Hence it is worthwhile to embed the links to your You Tube channel on your blog and on promotional pages on social networking sites like Facebook and Twitter.
  • Updates are very important. The business firms should keep in mind the fact that the content is to be updated regularly.
  • The videos should be tagged in an appropriate manner so that the viewers can easily search for the required content.
  • Leaving video responses on other YouTube channels is yet another effective way to attract more viewers to your channel and increase the website traffic.
  • Another tactic that works really well is to give your You Tube channel an identity in the form of a logo or a brand name. This is really helpful for the users to recognize your business whenever they are online.
  • Video testimonials on the YouTube channel that depict how your business successfully helped the customers to meet their needs and demands can be another way of promoting business. While communicating with new prospective customers, one can put in the link to these videos so that the people can come to know about the benefits that are available to them.

It is advised to create and promote Videos on YouTube and other video submission portals to increase your brand’s awareness. We at Centex Technologies provide Video Optimization and SEO services to our clients. For more information, call us at (800) 236-1497

Video Optimization Benefits: Promoting Your Business Videos Online

October 22, 2012

Videos are becoming one of the most sought after means of advertizing for small and big businesses alike due to the impact they have on consumers. On watching a video, a consumer can get a better insight into what your business is all about and it becomes easier for you as a businessman to highlight the best features of your business. For being able to produce the best video content for your consumers, it is essential to work on video optimization for enriching the content on your videos.

Research shows that people are more likely to watch a video than read a whole article when searching for a service or product online. Videos are believed to be more engaging and more effective at putting across the message to prospective consumers. However, there are a few things to be kept in mind when making a promotional video and the following is a list of some of them:

  • The message in the video should be very clear making it easy for the consumer to understand what is unique about your business. You can also show a comparative analysis of your product and offer special offers like discounts or gifts for those who see the video.
  • For a video to be captivating, it should be able to deliver the message in the shortest time possible. The longer the video, the higher the chances are of the audience losing interest and clicking away.
  • The distribution of the video is an equally important aspect to consider, as it should be visible in as many places as possible for maximum impact. Search and video optimization in this case can be very helpful, as it will ensure you use the right tag words that will be able to fetch more viewers.

To attract maximum traffic for your video content, video optimization is extremely important as it helps you make your videos interesting and accessible to the widest audience. Videos that are optimized have higher chances of ranking higher on search engine results having a direct bearing on the revenue of a business. Video optimization takes care of the following things:

  • It ensures relevant keywords are used.
  • It takes care of popups preventing visitors’ popup blockers from blocking your video.
  • The videos are encoded with good metadata such as the title, date, description, etc.
  • Video optimization also includes social bookmarking tools, which let a viewer share the video with others.

Centex Technologies provide Video Optimization services to businesses who want to increase their overall web presence. We work on creating videos, optimizing videos for better performance, and submitting them to appropriate video sharing sites. For more information call us at (800) 236-1497

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