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Tag: Mobile SEO

Increase Your Conversion For Users Browsing Through Mobile Phones

December 24, 2013

Mobile search is definitely the hot topic in the world of SEO, with nearly all brands finding that a major fraction of all their searches are coming from mobile devices. Mobile SEO is a multi-faceted process, in which it is important to understand the differences in how people search on mobile devices as compared to desktops, and adopt techniques to ensure the site’s mobile content can be properly viewed and crawled by search engines. The following tips guide you on the essential elements of mobile SEO, and effective ways to increase conversion rates on your mobile site:

  • The most important aspect of mobile SEO is understanding how keyword search terms by mobile users differ from those of desktop users. Mobile users typically use shorter tail phrases and perform searches that are more local in nature. In addition to this, they are more likely to rely on Google’s Autocomplete to complete queries. It is important to take these factors into consideration when optimizing meta titles and descriptions for your website.
  • Considering that a vast majority of mobile users are likely to be connected to social media networks 24/7, it is a good idea to develop online content with a social-first, mobile-second approach.
  • Pressing a navigation link on a touch-screen device can be cumbersome, which is why you might want to consider a vertical menu for your mobile site.
  • Make sure that you actually develop an exclusive mobile site for your users, or adopt responsive web design, instead of requiring users to pinch and zoom on your desktop site.
  • Form-filling on mobile sites can be extremely cumbersome. Keeping form length on mobile sites to an absolute minimum by eliminating optional fields can help to significantly increase your conversion rates.
  • While you might get away with forcing registration on a desktop site, this is sure to backfire on a mobile site, where users are a lot less likely to put themselves through the hassle of filling out details, unless they absolutely have to.
  • Another way to increase conversion for mobile users is to offer quick payment options, to reduce the friction at checkout. You can do this by saving payment details of previous customers, and accepting quicker options like PayPal.
  • Considering that a large number of mobile users have local intent, you can boost conversions by offering in-store pickup.

How To Get Found In Mobile Based Searches

September 16, 2013

A vast majority of internet users in the present “smart-phone era” are using their mobile devices as the principal internet access points. In shocking statistics, the mobile-based search share for Google is estimated to be a whopping 97% globally. This explains why it is important for businesses to up their mobile based search engine optimization techniques. This is especially true for local businesses, since people on the go looking for a local business are a lot more likely to carry out a mobile search than log in through a computer. The following tips tell you how you can figure higher on mobile search results for your business:

  • The best way to get your mobile site to show up on Google is to work on your desktop site SEO and add a mobile redirect to channelize these efforts to your mobile SEO. Google reuses desktop site rankings for mobile searches, which explains why the www versions of websites pop up in mobile searches, instead of the “m” versions.
  • If you do not have one yet, get a responsive website design now! This way, you do not have to worry about creating consistent content for both your mobile site and desktop site. Responsive websites are definitely the way to go keeping in mind the evolving internet scenario over the next decade.
  • Considering the dramatically lower time between search and action on mobile searches versus desktop searches, it makes sense for local businesses to ensure that users have an optimized experience when they visit their site through a mobile search. While getting responsive is a big part of the game, you also want to make sure that you have a fast-loading mobile landing page, display easy-to-play videos for smart-phone users, etc.
  • Measuring your ROI of mobile search is a good way to keep track of whether your efforts are paying off, and if more needs to be done.
  •  Finally, remember that when it comes to the mobile world, even the slightest error in the device, link, or site design can influence the content being viewed and even pop up an error message. Be sure to check thoroughly for errors and eliminate barriers to appease your customers and the search engines.

At Centex Technologies, we create responsive website designs, mobile applications and mobile websites for businesses. For more information, call us at – (855) 375-9654

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