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Category: Social Networking

Tips To Manage Your Digital Footprint

19th Sep 2017

Your digital footprint includes all activities that you perform online. Right from posting comments/ photos/ videos on social media to online subscriptions and blog post updates, the internet tends to keep a record of everything that you do online.  In order to keep your data safe from cyber criminals as well as to prevent ID thefts, you must be cautious of what you post online.

Here are some tips can assist you in efficiently handling your digital footprint:

  • Utilize Privacy Settings:  Keep a check on privacy settings on all your social media accounts to manage who all can view your information. Facebook for instance, provides you an option to either display your posts to specific friends, to entire friend list or to public. It is strongly recommended to not make all your posts visible to everyone. Similarly check the privacy setting on other platforms too.
  • Don’t Overshare Information: In order to avoid any issue pertaining to your digital footprint at a later stage, it is best not to overshare information. This is applicable to all networking sites and tools because sharing everything with everyone may land you in trouble. Always keep your usernames, passwords, photographs, addresses and other sensitive information up to you only.
  • Manage Cookies: If you check your browser cookies, you will be surprised to note that multiple cookies have been sent by sites that you are not even aware of visiting. You can control this by blocking third-party cookies or enable plug-ins that help to prevent such cookies.
  • Understand That Online Content Is For Eternity: Anything that you post or upload online is likely to be there forever. Although it is out of the public view, your content can still be viewed through other means. Even deleting your account does not ensure all the information is wiped out as it can be found in archives and databases. Thus, always think before putting up anything online so that it does not impact you negatively later on.
  • Know What Others Are Posting About You Online: For this, adjust the settings on your social media profiles to get notifications when someone tags you in a post or picture. Whenever someone comments on your posts or shares content, you should instantly get to know about it. Enable the setting to first approve the posts before they are available for public viewing. Reviewing the posts ensures that no irrelevant or harmful content is posted with your name in it.

To maintain a positive digital footprint, it is important to be selective about who all are authorized to view your information. For more tips, contact Centex Technologies at (855) 375 – 9654.

Abdul Subhani Receives Certification In ‘Social Media In Emergency Management’

Abdul B. Subhani, Managing Partner of Centex Technologies, has successfully completed the independent study course in ‘Social Media In Emergency Management’. The course is offered by the Emergency Management Institute of Federal Emergency Management Agency (FEMA), New York.

The Emergency Management Institute of FEMA offers many self-paced courses for the general public as well as for people who are responsible for providing emergency management services. All the courses are directed at supporting certain objectives as laid down by the National Preparedness Goal. These are:

  • Incident Management
  • Public Disaster Communications
  • Operational Planning
  • Integrated Preparedness
  • Continuity Programs
  • Emergency Communications
  • Hazard Mitigation
  • Service To Disaster Victims
  • Disaster Logistics

The purpose of ‘Social Media in Emergency Management’ is to provide the participants with the best practices to utilize social media technologies. This, further, helps them to improve the emergency response operations in their organizations.

To know more how you can utilize Social Media as an effective tool in tackling emergency situations, call Centex Technologies at (855) 375-9654

Facebook’s New Privacy Settings

June 11, 2014

After facing a barrage of criticism in the past for its ambiguous and faulty privacy settings, social networking giant Facebook has finally come up with some changes that could go down well with the users. Certain changes have been made to the existing privacy settings, while some new features have also been brought in; so that users can customize the set of people they want their posts to reach out to. The new settings will come into implementation for all new accounts that are created on Facebook. For the existing users, the new privacy settings will be rolled out over a period of time.

Following are the latest additions to Facebook privacy settings.

  • Up until now, any new user who joined Facebook had all of his or her posts set to public. This meant that any new photos or status updates posted by the user could be seen by anyone who had a Facebook account. In order to allow people to be more selective when it comes to whom they share their posts with, Facebook has now changed the default settings to ‘friends’. Any posts made by a new Facebook user would now only reach out to his or her friends, unless some changes are made to the settings. This is a huge relief for users who are wary of sharing their updates with anyone and everyone on Facebook.
  • For their first post, the new users will be greeted with a reminder on whether they want to set their audience to public or to friends. If no choice is made by the user, settings automatically go to ‘friends’.
  • That was the story for new users. Coming down to existing users who have been part of the Facebook network from the past, the company has decided to expand its existing ‘privacy check-up’ tool. This tool allows users to see their current privacy settings. If they are inclined to make any changes to it, they can always do that through the pop-up that appears on the screen.
  •  There is good news for Facebook mobile users as well. The social networking giant has made changes to privacy settings for its mobile application as well. Users can now share status updates with the groups that they intend to; this will become more transparent a process now as the user can see exactly who is going to see those updates. This will be visible on the top-left corner of the screen.

The new privacy settings are definitely going to make users feel more comfortable and secure as they go about posting updates and pictures from their lives on Facebook.

Promoted Pins by Pinterest

May 30, 2014

After their introduction last year, Pinterest has now finally decided to go in for a paid test for promoted pins that help people to have an improved overall search experience. These small add units will serve as an aid to monetize the ever growing social network of Pinterest. Initially, the rollout of promoted pins will be limited to the search and category fields. Later on, as time goes by, the pins could be used for other spheres of pinterest as well.

The promoted pins will be initially tested on a small set of brands so as to gain a better understanding of their viability and effectiveness. Some of the brands that would be a part of the test include: ABC Family, Banana Republic, Expedia.com, Kraft, Nestle, Old Navy, and Walt Disney Parks and Resorts. Through these brands, Pinterest aims to gauge whether promoted pins are tasteful and relevant. Based on user feedback, subsequent improvements will also be made.

As per AdAge, Pinterest is looking at an estimate of about $1 to $2 million for every campaign pertaining to rollout of promoted pins. As is evident from the list of brands mentioned above, the first rollout of promoted pins is not for small or medium-sized businesses.

As the Pinterest network continues to grow by leaps and bounds, tens and thousands of people have put up more than 30 billion pins. Brands form a significant chunk of these users, and hence promoted pins will help them to gain better visibility among the audiences. This will also help the audiences by providing them a better insight into areas they are concerned about; you could for example, easily look for places to eat out, or gifting ideas for a friend or a loved one on special occasions.

Up till now, Pinterest was primarily focused upon enhancing its user base, and revenue generation was not on the cards. But with the rollout of promoted pins now, Pinterest is all set to take on advertizing giants like Facebook and Twitter. Since user feedback is an important tool to understand the effectiveness of promoted pins, Pinterest has put up links for users alongside every promoted pin that they see on the social network. Users can put in their comments and suggestions here, which would be monitored on a regular basis so that improvements can be made accordingly.

The rollout of promoted pins by Pinterest is surely going to change the advertizing landscape in the online space. The first phase of the rollout with these brands will show what the further course of action should be.

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