Category: Internet marketing Page 3 of 14

Promote Your Business With Instagram

On March 18, 2014

March 19.2014

With more than hundred million users in the Instagram community, it has the potential to promote businesses to new heights. Here are some ways to use Instagram for the marketing and promotion of your business.

Take catchy photographs:
Photos are the best medium to grab the attention of people and ignite conversation about your products. If you want to market your business using Instagram, then click some attractive pictures of your products and services. Upload these pictures and share in the community. This is a great way to make people aware about your products. You can introduce new products and services to create a buzz. By putting interesting tag lines, you can define the pictures and the products that you are highlighting.

Use hashtags on photos:
To categorize your photos, use hashtags. This will make it easy for users to find brands and products. By picking a hashtag name, you will make your brand and products identifiable.

Create interest:
By sharing photos on instagram, you can make users curious about the pictures and the products. You can use interesting contests to engage your followers such as asking them to post pictures showcasing the creative applications of your products. If you are from service industry, then you can use before and after pictures to show your results.

Give a face to your brand:
You can make your brand more accessible by promoting your business activities, events, and achievements online. To promote your brand, you can associate with a celebrity or highlight the performance of your employees.

Invite others to share:
Invite your clients and other contacts to share the photos uploaded by you. It would be great if your customers upload photos of themselves using the product. You can also announce prize for the best photos, this will encourage more people to share your photos and popularize your brand. Inviting others will make it interesting and interactive. This will further encourage users to visit your account time and again to get new updates.

Arrange events:
Plan events and interesting activities and create hash tags for these to increase the participation. Hashtaging the event much before the actual date helps you get huge attention. Post the photos of the event.

These simple ways will help you use Instagram effectively to establish your brand; however, it is crucial to update your account and communicate with your target audiences regularly.

Facebook Marketing

By centexitguy

On February 19, 2014

In Internet marketing, SEO Marketing

February 19, 2014

Facebook has emerged as a one of the favorite mediums for business owners who wish to target a selective audience. Unique ability of Facebook to send promotional messages to users specified by demographics has facilitated Internet marketers to produce better results. You can choose to promote your business based on by age, gender, location and interests of targeted audience. The various effective methods by which you can promote your business on the leading social networking site are listed below:

Facebook Page

Using Facebook page to create a business profile helps highlighting information about business location, schemes, offers, special discounts of an enterprise over the social network. Option of “like” allows users to endorse the business and stay updated with latest developments, news and other activities of business. A dedicated page on Facebook about the business can help build a communication channel between customers and service providers. Thus, answering queries of users and helping them becomes far more convenient. Facebook page also helps in promoting various non-business activities of the company and thereby boosting the brand’s reputation.

Facebook Ads

Facebook allows enterprises to create and promote advertizements and showcase them to users according to the demographics. The ad is placed on the right hand side of the webpage. To make the ad more attractive, facebook gives the option to use images along with the text. Besides selecting a set of users based on demographics, you can also pick a particular ad to cater to a particular “group” or “friends of friends” who have already liked your Facebook page.

Sponsored Suggested Posts:

Facebook allows advertizers to post “suggested posts” on news feed of specified users. Sponsored posts help send messages to users.

Though these are the prominent Facebook marketing strategies provided by Facebook, an Internet marketing company well-equipped with knowledge will make use of all the features available to market their clients’ business. Various campaigns can be created and effectively implemented using “share” and “like” features. It is important to upload posts that are not only informative, but can also pledge a viral promotion. Pictures, quotes, videos that appeal to masses serves the cause further of marketing a product or service on Facebook.

We at Centex Technologies provide Facebook marketing services to clients across the globe. For more information call us at – (855) 375-9654

Introduction To Tablet Commerce

By centexitguy

On January 27, 2014

In Internet marketing, Tech Buzz

January 27, 2014

Commonly referred to as T-Commerce, Tablet commerce is without doubt the next big thing in the e-commerce landscape, catering to the ever-growing number of tablet users worldwide. With tablet shoppers accounting for 21% of all mobile traffic to retail websites, and this number expected to grow significantly over the coming year, it is understandable why e-commerce experts are viewing tablet commerce as a key aspect of their online marketing strategies. It is interesting to note that research shows that most of the aforementioned tablet users also own smart phones and PCs, but still preferred to shop using their tablets.

The high customer preference towards tablets can be attributed to their user-friendly interface, portability and accessibility, which explains why users are likely to reach out to their tablets to respond to a television advertizement. It is thus important for retailers to create tablet-friendly websites, and ensure a consistent experience for their users across multiple devices and screen sizes. Tablet-optimized websites need to leverage touch-screen technology, making for a smoother web-browsing experience for users.

Retailers who aim at trumping their competitors when it comes to tablet commerce, need to focus on providing richer content for tablet users, through apps that are engaging, unique, and innovative. The aim is to be able to make the most of all that tablets have to offer, right from audio recognition and page flipping to horizontal scrolling and gyroscope. The good news is that you do not necessarily have to modify the entire content on your website to cater to tablet users, but can just focus on ensuring an inspiring and interactive shopping experience on your website.

As a retailer targeting tablet users, you need to make the most of the unique opportunities that tablets offer for consumer interaction. These include videos, surveys, quizzes, and other interactive media that make it possible for users to connect with the products and services being offered. This goes a long way in inspiring users to buy, and also making them want to share their experiences with other users. The fact that tablets are constantly proliferating in size and features makes this an even more lucrative marketing venture for retailers with a futuristic perspective.

Tablet commerce is being viewed as a more effective marketing technique than social media and mobile commerce for retailers. The engaging commerce experience that tablets offers by far bypasses other platforms, making it the go-to option for successful retailers looking for new and compelling ways to engage potential customers.

How SEO Will Shape Up In 2014

By centexitguy

On December 31, 2013

In Internet marketing

December 31, 2013

As the new year dawns, SEO forecasts are rampant, with webmasters and business owners trying hard to predict what the coming year holds for SEO. The two major highlights that mark the transition between the years 2013 and 2014 are the Google Hummingbird update, and the overlap between mobile and local. Talking of the Google Hummingbird, it has essentially crystallized the relationship between screens and their users, emphasizing on the need to effectively “design” language. The coming year will shift the current state of the web from being structured around privatization and power, to celebrating wildness and a deep sense of community.

As opposed to many of the previous updates from Google, the Hummingbird update actually gives SEO pros a reason to celebrate, as it is leading to more localized organic results for non-geo modified keywords. This can be seen as a gateway to more opportunities to attract local traffic in 2014, with an increase in the keywords triggering local results. Local businesses can benefit significantly by replacing catch-all location pages with regional vertical pages for their business, with specific content for each place of business.

With statistics showing that 46 percent of shoppers (nearly 1 in 2) use their phones to research local products and services, having a mobile-friendly website for your business in 2014 will not just be an option, but an absolutely critical task, essential for the profitability and longevity of your business. SoLoMo (Social Local Mobile) is likely to become more relevant than ever in 2014, as it is highly probable that search engines will begin indexing maps with an aim to create a directory of user preferences.

If you are looking to up your SEO game in 2014, the following is a list of some basic tips and strategies that can help you sail through:

Create great quality content, with each page having at least 300 words
Use text-based navigations
Use geo-tagging to let search engines and users actually see where you are located
Ensure that your hosting server is up and running with no less than 99.9% uptime
Detect broken links using software like Xenu, and address them immediately
Work on a citation building campaign, creating accurate citations on relevant directories
Use “share of voice” to address the entirety of SERPs for your business

For more information on how SEO can benefit your business, call us at – (855) 375-9654

Increase Your Conversion For Users Browsing Through Mobile Phones

By centexitguy

On December 24, 2013

In Internet marketing

December 24, 2013

Mobile search is definitely the hot topic in the world of SEO, with nearly all brands finding that a major fraction of all their searches are coming from mobile devices. Mobile SEO is a multi-faceted process, in which it is important to understand the differences in how people search on mobile devices as compared to desktops, and adopt techniques to ensure the site’s mobile content can be properly viewed and crawled by search engines. The following tips guide you on the essential elements of mobile SEO, and effective ways to increase conversion rates on your mobile site:

The most important aspect of mobile SEO is understanding how keyword search terms by mobile users differ from those of desktop users. Mobile users typically use shorter tail phrases and perform searches that are more local in nature. In addition to this, they are more likely to rely on Google’s Autocomplete to complete queries. It is important to take these factors into consideration when optimizing meta titles and descriptions for your website.

Considering that a vast majority of mobile users are likely to be connected to social media networks 24/7, it is a good idea to develop online content with a social-first, mobile-second approach.

Pressing a navigation link on a touch-screen device can be cumbersome, which is why you might want to consider a vertical menu for your mobile site.

Make sure that you actually develop an exclusive mobile site for your users, or adopt responsive web design, instead of requiring users to pinch and zoom on your desktop site.

Form-filling on mobile sites can be extremely cumbersome. Keeping form length on mobile sites to an absolute minimum by eliminating optional fields can help to significantly increase your conversion rates.

While you might get away with forcing registration on a desktop site, this is sure to backfire on a mobile site, where users are a lot less likely to put themselves through the hassle of filling out details, unless they absolutely have to.

Another way to increase conversion for mobile users is to offer quick payment options, to reduce the friction at checkout. You can do this by saving payment details of previous customers, and accepting quicker options like PayPal.

Considering that a large number of mobile users have local intent, you can boost conversions by offering in-store pickup.