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Austin Website Design: Custom Website Design or Template?

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On August 13, 2012

In Website Development

August 13, 2012

Most business owners who wish to have an online presence, but aren’t sure of how to get started, end up facing the dilemma of a customized web design versus a website template. This decision is an important one to make, since it is what determines what your business looks like when a customer first visits your website. The effect of how presentable your website is is similar to that of an office space in the real world. Not only does an attractive and well-built website look professional and credible, but it also makes the browsing experience better for your customers.

Custom web design-

Benefits-

  • A customized layout that isn’t being used by any other business.
  • Search engine friendly background coding- This can be ensured by hiring an experienced web designer, and will be of immense help in your SEO strategies later on.
  • You can tell your website designer of future plans, and ensure that he leaves scope for accommodating them in future, in case you cannot afford them with your current budget.
  • You can include any particular features that you would like to have in your website, which is usually not possible with a website template.

Downfalls-

  • This might be slightly more expensive and time-consuming than a website template.
  • If you do not have knowledge of website coding, you will need to have a content management system incorporated into the website.

Website template-

Benefits-

  • These are suitable for companies that wish to have an online presence on a shoestring budget.
  • A website template has a much shorter development time than a customized website, which means that you can go live within hours.
  • You can make use of the color combinations and layouts in a website template for getting inspiration while designing a customized website.

Downfalls-

  • The design you choose is already going to be in use by several other companies.
  • It is very difficult to incorporate any customized features into a template. Even though you might incorporate some original graphics or content, a template always runs the risk of breaking down.
  • If the background coding is not done from a search-engine perspective, this can be detrimental to your SEO efforts in the long run.
  • Antiquated coding in a website template might prevent it from working well in all browsers.

Centex Technologies provide Customized Website Design And Development Services in Austin, Dallas and Killeen regions. For more information on the same, feel free to contact on our toll free number – (800) 236-1497

SEO Friendly Code: What It Means?

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On August 6, 2012

In SEO Marketing, Website Development

August 6, 2012

Correct and well-formed code is an essential pre-requisite when building a website. The code of your website has a direct impact on how it is indexed by search engines and eventually how high it will rank in search results. This makes proper code structure one of the key considerations for any SEO campaign. You must ensure that tags are well closed and the source code that you specify is not confusing for search engine bots. If you are using open source scripts, both too new and too old scripts are best to be avoided, because while the former might not be recognized by most browsers, the latter is likely to be valid just for a single browser.

By failing to abide by the pre-programmed set of rules that spiders are designed to follow, you can put your website at a risk of being improperly indexed, or even worse, not indexed at all. If your site is not indexed, any amount of SEO efforts cannot help to boost your rankings, which emphasizes on the need for SEO-friendly code. Once your code is correctly formed, you can then concentrate on optimization efforts, without having to worry about technical pitfalls coming in the way. The trick is to keep your code as clean and simple as possible.

You will be amazed at how a well-structured code not just works for your website’s rankings on search engines, but also helps it to work better by improving loading time and increasing multi- browser compatibility. Even though you will find that there are no set rules that go into the creation of a perfect code, especially considering the ever-changing dynamics of ranking algorithms of search engines, every little effort to fine-tune your page will pay greatly in terms of improved rankings.

The following tips will guide you on how to design your website’s code for superior performance as well as search engine optimization-

  • Do not use too much of JavaScript as search engines have trouble reading JavaScript.
  • Avoid using flash in the website.
  • Use H1, H2, etc tags as and when required.
  • Webpages created should be readable for search engines.
  • Include your most important keywords in the meta tag
  • Choose the text of your description carefully, keeping the most relevant part first
  • Avoid spamming using hidden keywords unless you want to get banned
  • Try to use the keywords in your links, as well as domain name if possible

Centex Technologies is a SEO Service Company engaged in SEO Web Development, SEO Website Design, On Page and Off Page Search Engine Optimization Activities and Internet Marketing serving Austin, Dallas, Killeen and other Central Texas areas. For more information on SEO services in Dallas, call Centex Technologies at toll free no – (800) 236-1497

Restaurant Website Design Tips: Austin Web Development

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On July 28, 2012

In SEO Marketing

July 28, 2012

The measure of success for a restaurant website is that it’s supposed to get people to your restaurant. That’s it. For this, the basic principles are that the website has to be user friendly, easy to go through, have organized information and should exhibit some branding items from the restaurant itself. Your website is supposed to supply the potential customers with vital information regarding the menu, location, charges, expert services etc. The website design for a restaurant is as significant as the interior layout of the restaurant if not more. The website of a restaurant speaks volumes about its character and personality.

Designing Tips For Restaurant Websites

Prominent menu
The menu should be clearly visible in the primary navigation or a noticeable button. It’s the first thing a diner will look for when navigating through your website. The menu should be laid out neatly with the prices and appropriate descriptions if any.

Location
Your website should make it easy to track the location of your restaurant. For this, you can offer your visitors free mapping services that they can have direct access to from your website. You can also incorporate a proximity search function if you happen to have many locations. This will help your clients locate restaurants that are nearest to them.

High Quality Pictures
High quality pictures of the dishes you offer will stimulate all the senses of your clients. After all, dining is an activity that involves seeing, smelling, tasting and feeling. Good pictures on your website will help sell your food as well as offer a great description to those browsing through your website. You can take the help of an experienced professional photographer for the job.

Easy Reservations & Orders
Ensure that your preferred method of contract is prominent on your site. The numbers to call and the operating hours for reservations should be clearly mentioned on the website. Mention clearly the need to fill any online forms, requirements for fax orders and the information you will need for fulfilling the order. It should be a hassle-free experience for the client.

Reinforce Your Brand
Building a distinct brand in today’s competitive restaurant industry and standing out can be quite a daunting task. Pay attention to the logos, colors, font choices and graphics you use on your website. They should be recognizable as part of your restaurant.

Constant Updates
Keep updating your website with important information about your restaurant. Mention any event, specials or changes in the menu regularly. Your updates could be pleasant little surprises for clients who seek constant growth and change.

Centex Technologies provides Web Development and Website Designing Services in Austin, Dallas and Killeen regions. For more information feel free to call us at our toll free no – (800) 236-1497

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Geo-Targeting For Google Search

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On July 19, 2012

In Uncategorized

July 19, 2012

Geo-targeting is an SEO technique that focuses on making your business location clear to search engines, and hence figuring in searches done in regard to that particular location. This is an especially useful tool for local businesses that do not have a global business set up, and can significantly help to propel you higher on Google. As a user on Google, you have probably noticed that the ads and search results that you see on your web pages are relevant to your location.

Google utilizes its ability to geo-locate to make that possible. When this approach is looked at the other way round, from the point of view of the websites that figure in these search results, the significance of geo-targeting becomes clear.

Enlisted below are a few simple steps that you can take to geo-target your website for Google search-

  • Get a country-specific domain, e.g. .com.au, .ca, or .uk to make the country that you are based in instantly clear to Google.
  • Make sure that your web hosting server is based in the same country that you are targeting. Some hosting providers may have offices in a certain country, despite actually being based overseas.
  • Something as simple as the language that you use on your website can be used to gauge your location. So make an extra effort to ensure that the spellings/ grammar/ colloquialisms in your site’s content reflect your actual location.
  • It is always useful to have in-bound links from local customers rather than overseas customers for geo-targeting your website. These could be any form of user-generated content like referrals or testimonials.
  • One of the easiest ways to generate local traffic for your website is by submitting your website to local search directories. It is important to look at the directory’s quality and ensure that it is presentable before making a submission.
  • Another great way to geo-target your website for Google is to include your name, address, and even pin code on the footer of each page on your website. Be careful not to overcrowd it with multiple addresses, but to create different pages for different locations instead.
  • It also helps to include your location in the tag of your website. For instance, you should choose “Texas property dealer” instead of “property dealing services”. This also stands true for other meta content like your website’s title and description.
  • You can also utilize Google’s webmaster account to let Google know about the location you wish to serve with your website.

If your potential customers are in your local area, you need to stop wasting time on achieving global search rankings, and make the most of geo-targeting. After all, it is the local customers who will eventually turn into loyal customers!

Centex Technologies is a Central Texas based SEO company that serves Austin, Dallas and Killeen regions. For more information on Internet Marketing in Austin, Dallas and Killeen, feel free to call us at our toll free no – (800) 236-1497

Social Media Central Texas – Roundrock Web Design

How To Achieve Customer Satisfaction In Online Businesses

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On July 12, 2012

In Internet marketing, IT Support

July 12, 2012

Customer satisfaction is amongst the most important considerations that any online retailer needs to make. A little extra effort put into assuring that your customers get what they need and are not disappointed in any way, can go a long way in setting you apart from your competitors. The following tips can help you in improving the support offered to your customers, and leaving them satisfied each time they visit your website.

Provide valuable information – Working on the content that you provide on your website, whether it is about your products and services, or information related to what you offer, is one of the best ways to have satisfied customers. By doing so, you let your customers know that you are knowledgeable about your field, and also give them a reason to revisit your website.

Share information about yourself – Make the maximum use of your “about us” section by giving your customers an insight into who you are, where you are, how you got into this business, and what makes you different from other sites offering similar services. Also include a FAQ (Frequently Asked Questions) section to address common doubts in the minds of your customers, and to let them know how you shall assist them should anything go wrong during or after they make a purchase.

Be helpful and honest – Just having an active online customer support team is not enough. You need to train your customer support representatives to treat each customer with genuine concern, and to look beyond the metrics like turnover rate or wait time. You can also engage in proactive interaction with customers who appear to be in the need of help, like a customer who seems to be revisiting product pages repeatedly, or one who is spending longer-than-average time at checkout. It is equally important to encourage honesty in all interactions.

Under-promise, and over-deliver – Having satisfied customers is all about delivering more than you promise. Take your customers by surprise by giving them unexpected gifts and surprise offers. An easy return policy is also a key factor in customer satisfaction. However, your principal aim should be to enhance customer support at the pre-sale stage to reduce the likelihood of returns in the first place.

With the power of social media being at an all-time high, every small effort that you make towards customer satisfaction will result in an amplified boost to your online reputation. We at Centex Technologies provide Internet Marketing, IT Support, Web Development and Website Designing services to our clients in Austin, Dallas, Killeen and other areas in Central Texas. For more information, feel free to call us at toll free no – (800) 236-1497

Social Media Central Texas – Roundrock Web Design

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