Archive for January, 2012

SEO for Real Estate Businesses

January 28, 2012

Real estate businesses may have a local area of operations or may even extend their services to several different cities. Irrespective of their scale of operations, there are several different marketing strategies that may be employed by both types to garner maximum customer response. The internet has become a great platform to advertize products as well as services due to the low costs involved and the wide range of access that it allows to diverse groups of people. Some of the tools of advertizement that can be used include Search Engine Optimization and making use of targeted keywords that are likely to be searched by web users with respect to real estate services.

The targeted keywords that you intend to incorporate into your website or webpage must be based on proper research instead of being based on mere guesswork. There are several software and applications available on the internet that can provide information about the search habits of customers in different fields. Google Places and local directory submissions can also be employed as potent tools of marketing. Google Places can be incorporated into your advertizing strategy by creating an account with it and listing your business on its directory. You also need to constantly optimize your Google Places listings as well. Doing so will enable your business location and description to crop up every time someone fills in a related query in a Google Search. Apart from using Google Places, you can also fill in information in the online yellow pages or local directories that compile information about businesses and services providers in your area.

Apart from using the above methods of advertizing, you can also incorporate various other SEO strategies into your marketing campaign. You can embed videos through YouTube on your own website to provide details about your services and other necessary Real Estate specific information that can be important for users. You can also start a discussion forum for people to discuss their Real Estate specific questions/issues online.

We at Centex Technologies provide complete On-Page and Off-Page SEO solutions. We select the keywords that are most likely to be searched by users and incorporate SEO strategy to get your business on the top of search ranks. For any queries, please contact us at our Killeen (254-213-4740) or Dallas (972-851-7878) Office.

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Need For Firewall Protection

January 20, 2012

It is very important to have proper security elements in place for your computer system irrespective of whether you use it for business or personal purposes. The main elements that can help safeguard your computer from dangerous virus attacks generally include anti-virus software and an appropriate firewall that helps keep unwarranted and illegal access at bay. There are all kinds of hackers working round the clock to gain access to information and data stored on various venerable systems and a single breach can prove to be quite harmful especially if you store confidential client information and business plans and policies on your systems.

Most of the Windows based systems these days come equipped with a firewall. In order to check whether the firewall in your system is functioning, you can follow a few simple steps and open the Local Area Network button in the Control Panel. The settings displayed by clicking on this button can allow you to turn on or turn off your firewall. For those who wish to go in for specified firewall protection on account of secret data stored on their systems, it is best to opt for advanced firewall protection by purchasing suitable software for the same.

There are mainly two kinds of identifiable firewalls that are used by corporate companies. These include a hardware based firewall and software based one. In the case of the former, the firewall is embedded into the hardware of the system and it does not use the energy or resources of your system in order to run. Thus, there is no requirement of extra memory or disk space for such a firewall. However, a software firewall, although running on the system’s resources is believed to be more potent as it is highly sophisticated and can ward off even the most complex attacks on your system. If you wish to go in for a software based firewall, you need to make sure that you have enough memory in place so as to enable your system to function smoothly and eliminate the risk of a system crash. Firewalls generally help keep away hackers by closing the internet ports that they may attempt to access.

We at Centex Technologies provide complete IT security and networking solutions for our clients. We also provide SEO and Web Development services. For more information, please contact us at our Killeen (254-213-4740) or Dallas (972-851-7878) Office.

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Corporate Logo Designing Tips

January 16, 2012

Corporate logos form an important part of the advertizement process and can be instrumental in determining the success of your promotional campaigns. The logo of your company not only represents what your company stands for but also helps leave an indelible impression on the minds of your customers. A well-designed logo helps build a positive rapport with potential consumers and also enables them to remember your brand. A corporate logo finds several uses as it is not only used for advertizements but is also imprinted on company property. The packaging of products generally bears a logo so as to further publicize your brand.

There are several tips that can help you design a corporate logo. Some of them have been listed below:

  • There are several software like Coral Draw, Adobe Photoshop, etc. that have been specially formed  to help create logos and other such creative elements. You can either take the help of an existing employee and come up with a logo design or hire a designing firm to do the same for you. Instructions can be provided along with rough drafts regarding the kind of logo that you wish to have before the final logo is designed by a third party.
  • It is important to remember that the logo for your company needs to be unique, distinctive and feature a simple design. It is generally believed that simple logos are retained to a greater extent by customers thus increasing remembrance power for your brand.
  • The logo that you come up with should be representative of your company’s core values and policies and should be carefully designed so as to be in accordance with your company’s image. For example, a big, corporate firm that has a strict hierarchical structure and a disciplined code of conduct is better suited to a clean, simple logo with minimal colors while a newly formed fast food business lends itself well to a colorful, funky logo design.
  • The logo to be designed should not be over complicated so that it is easy to print onto several items like company t-shirts, promotional items like pens, cups, etc. The best logo designs are those that are simple while also being powerful.

We at Centex Technologies create complete corporate creatives including logos, website designs, etc. We also provide Web Development, SEO and Internet Marketing services to our clients. For more details contact us at our Killeen (254-213-4740) or Dallas (972-851-7878) Office.

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Social Networking – Wonder For Businesses.

January 6, 2012

Social networking is fast emerging as a great avenue for promoting your business on an online platform. There are several websites that can be used for this purpose the most popular ones being Facebook, Myspace and the latest being Google’s +1 platform. Websites like facebook offer a variety of advantages in terms of the number of potential customers that your brand can be exposed to by setting up advertizements here. Apart from going in for conventional paid advertizements on social networks, there are several tools that can be used to increase your visibility on the internet. Some of these tools include creating a fan page of your brand where you list all important information regarding your company, creating a Facebook app to engage potential customers etc.

Apart from providing information about your brand, you can also provide means of making a purchase. This can be done by setting up an order mechanism that can be used by customers to shop online. If you do not wish to set up such a mechanism on your social business profile page, you can incorporate links to your official website directing customers to your order page or catalogue of products. The best part about using social networking websites for advertizing your business is that it is a highly interactive platform and allows you to remain constantly in touch with the changing tastes and preferences of your customers. You can also provide an outlet for customer complaints and grievances that may be solved by employees specially employed for this purpose.

Social networking websites provide a method of promoting your brand that is highly cost effective and economical. Moreover, it exposes to diverse groups of people who would otherwise not be acquainted with your brand. You do not need to spend huge amounts of money for print or television advertizements. The conventional advertizements put up on social networking websites generally tend to cost relatively lower and can be customized to suit your particular requirements. Most social networking websites allow you to direct your advertizements toward people of specific age groups or geographical backgrounds. This helps in target advertizing that can lead to improved sales as well as earnings.

There are tremendous benefits of promoting your business or brand on social networks. We at Centex Technologies provide internet marketing solutions including SEO, Social Networking and Viral Marketing to our client. For more information on our services, feel free to call us at our Killeen (254-213-4740) or Dallas (972-851-7878) Office.

Internet Marketing Guy IT Support Central Texas

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