Posts Tagged Pinterest

Promoted Pins by Pinterest

May 30, 2014

After their introduction last year, Pinterest has now finally decided to go in for a paid test for promoted pins that help people to have an improved overall search experience. These small add units will serve as an aid to monetize the ever growing social network of Pinterest. Initially, the rollout of promoted pins will be limited to the search and category fields. Later on, as time goes by, the pins could be used for other spheres of pinterest as well.

The promoted pins will be initially tested on a small set of brands so as to gain a better understanding of their viability and effectiveness. Some of the brands that would be a part of the test include: ABC Family, Banana Republic, Expedia.com, Kraft, Nestle, Old Navy, and Walt Disney Parks and Resorts. Through these brands, Pinterest aims to gauge whether promoted pins are tasteful and relevant. Based on user feedback, subsequent improvements will also be made.

As per AdAge, Pinterest is looking at an estimate of about $1 to $2 million for every campaign pertaining to rollout of promoted pins. As is evident from the list of brands mentioned above, the first rollout of promoted pins is not for small or medium-sized businesses.

As the Pinterest network continues to grow by leaps and bounds, tens and thousands of people have put up more than 30 billion pins. Brands form a significant chunk of these users, and hence promoted pins will help them to gain better visibility among the audiences. This will also help the audiences by providing them a better insight into areas they are concerned about; you could for example, easily look for places to eat out, or gifting ideas for a friend or a loved one on special occasions.

Up till now, Pinterest was primarily focused upon enhancing its user base, and revenue generation was not on the cards. But with the rollout of promoted pins now, Pinterest is all set to take on advertizing giants like Facebook and Twitter. Since user feedback is an important tool to understand the effectiveness of promoted pins, Pinterest has put up links for users alongside every promoted pin that they see on the social network. Users can put in their comments and suggestions here, which would be monitored on a regular basis so that improvements can be made accordingly.

The rollout of promoted pins by Pinterest is surely going to change the advertizing landscape in the online space. The first phase of the rollout with these brands will show what the further course of action should be.

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Increasing Pinterest Traffic On Your Website

September 28, 2012

Pinterest provides a dynamic platform to engage your users and drive traffic to your website. The social media platform thrives on the power of images to grab interest and pique interest. If you own a blog, Pinterest can help you to generate interest for your blog posts, among your target audience. The quality back-links generated from the website can also work to boost your search engine rankings, bringing your website higher on Google and other search engines. Considering the massive growth that this platform has undergone since its inception in May 2011, it makes perfect sense for business owners to turn to it for positive publicity.

The following tips guide you on how you can use Pinterest to draw traffic to your website-

  • Create content-rich boards- The richer and more informative your content, the greater are the chances of it getting re-pinned, and people clicking on it to visit your website. You need to work out a captivating content strategy, involving posting your original content, as well as sharing relevant content by other people. The idea is to leave your followers waiting for the next update from you, and avoiding falling into a stereotype.
  • Choose long images over short ones- With the idea of social networking being relatively new, the learning process is changing every minute. A recent study conducted on Pinterest popularity shows that images that are “taller” have a greater chance of getting re-pinned than shorter ones. This does not mean that you should unnecessarily elongate images to make them longer, but instead, what you can do is combine a series of short images to create a longer one, serving the process of an info-graphic.
  • Remember, it’s all about images- What makes Pinterest stand in a league of its own is the fact that it chooses images over text. As a web marketer, you need to keep that perspective intact when using this platform. If you wish to pin your posts from your blogs, remember to keep blocks of texts minimal, and instead replace them with catchy images that convey your idea in a single glance.

Centex Technologies specializes in Internet Marketing strategies for Austin, Killeen and Dallas based businesses. For more information call us at (800) 236-1497

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