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Tag: Internet Marketing Dallas

Online Reputation Management : What Is It All About?

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On December 4, 2011

In Internet marketing, SEO Marketing

December 5, 2011

With the increasing competition among companies today, the kind of image that an organization projects can be instrumental in determining its level of success in the market. As most major as well as minor companies these days have an online presence for promotional or business purposes, customers tend to receive the maximum amount of information about corporations/ individuals from the internet itself. There can be a large amount of data in relation to a particular organization on the world wide web that may show up in search engine results. This data may be either negative or positive. Generally positive data consists of information that has been created and is being circulated by the company itself or its customers or associates while negative data may be present in the form of negative feedback published on certain online forums. Negative results about a company may also show up in case a competitor chooses to circulate such information about you in order to tarnish your brand.

The negative results that are received by conducting a search on a popular search engine like Google or Yahoo cannot be ignored due to the wide repercussions that it may have on your sales as well as your image. For this purpose, there are certain companies that offer their specialized services in online reputation management. Online Reputation Management popularly known as ORM deals with effectively rooting out negative feedback and comments about your company by replacing it with positive ones. This can be done by developing SEO based content that starts to show up in the top ten results of a search. This in turn helps reduce the rank of any negative data that may earlier be showing up when keywords related to your organization are entered in the search box. During the process various tools are to be used in order to weed out negative feedbacks from the top search results.

Comprehensive and creative strategies are to be employed for managing your online brand. Even if your brand has suffered from a bad image due to negative results, a significant change can be brought about by employing a specialist Online Reputation Management company to raise your image on the internet. Even damaged reputations can be gradually repaired by replacing negative content with positive reviews or information.

We at Centex Technologies provide specialized Online Reputation Management services to our clients. For more information, visit us or call us at our Killeen (254-213-4740) or Dallas (972-851-7878) Office.

Internet Marketing Austin – SEO Austin

Benefits Of RSS Distribution

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On November 26, 2011

In SEO Marketing

November 26, 2011

RSS refers to Really Simple Syndication and is one of the methods of promoting your commercial website in order to attract more visitors to it. RSS is a unique method of attracting more business for your website by making your content available in an easy manner to potential customers. It is a highly cost-effective method of promoting your business as it requires little or no investment depending on whether you wish to go in for submitting your RSS feeds manually or through software meant for this purpose. Many businesses, bloggers and internet marketers use this method in order to promote websites to which they wish to direct traffic.

For the purpose of dissemination of such information, there are several RSS directories that are available online for submission of RSS feeds. This helps your website gain more visibility online and reduces your reliability on conventional advertizement methods. Using RSS feeds is an especially beneficial method of promotion for new or small websites that cannot afford to spend huge amounts on paid advertizing.

Incorporating RSS into your business promotion strategy is bound to give great results as your web content will be easily available to visitors who may be looking for your products or services. Your website is also likely to gain an increased amount of visibility and garner more publicity if you feed regular RSS feeds to the main RSS directories on the internet. You can create links on the internet that link web surfers to your webpage without having to put up third party URLS on your own website.

You may either choose to provide RSS feeds corresponding to your website to online directories on your own or hire someone to do the same for you. You can also reduce your costs further by submitting feeds only to those RSS directories that allow you to do so free of cost.

We at Centex Technologies provide state-of-the-art SEO, Internet Marketing and Reputation Management services to individuals and businesses in Texas. We have our offices in Dallas and Killeen. For more information call us at our Toll Free No – 800-236-1497.

Austin Search Engine Marketing – Web Design Austin

Google’s Freshness Update – What Is It About?

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On November 16, 2011

In SEO Marketing

November 16, 2011

Google’s Freshness Update that was introduced on November 3 aims at ensuring that the results on its search engine showcase recent content rather than focusing on older webpages. This has resulted in a profound impact on most websites that may be positive or negative depending on how regularly they update their content. However, actual results show that only around thirty five percent of the existing websites on the internet are actually going to be affected by the Google Freshness Update that places tougher measures on webpages in order for them to show up in search results. There has been no revelation of information regarding the kind of websites for which the update is going to be valid. This lack of classification does pose a few problems for websites that do not frequently create fresh content.

The general perception among internet users and website administrators is that websites concentrated around news items, current events, sports events, etc. are the ones that are most likely to fall into the ambit of the Google Freshness Update. This has been done in order to improve the quality of searches that are conducted by users and to enable them to find relevant content quickly and easily. Data collected by Google shows that whenever someone conducts a search pertaining to such subjects, they generally require current, up to date information in most cases. The Google Freshness Update promises this by placing regularly updated websites higher up on search engine rankings.

For website administrators, this update means that they may need to make a few appropriate changes in the way that they handle their websites. Regular updates and addition of new material is a must if you wish to maintain a high rank on Google search engine results. Not doing so can lead to the disappearance of your website from search results and make it quite difficult to find thus leading to loss of business. The content that is created on your webpage should be properly dated so that your webpage shows up in the top ten results. If you are running a blog that is continuously updated, you can start expecting higher ranks.

We at Centex Technologies provide targeted SEO services for our clients. We follow the latest updates in the SEO world and adopt the best strategies to get websites on top of search ranks. For more information call us at our Killeen (254-213-4740) or Dallas (972-851-7878) Offices.

Austin Search Engine Marketing – Web Design Austin

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