Posts Tagged Dallas Internet Marketing

Corporate Logo Designing Tips

January 16, 2012

Corporate logos form an important part of the advertizement process and can be instrumental in determining the success of your promotional campaigns. The logo of your company not only represents what your company stands for but also helps leave an indelible impression on the minds of your customers. A well-designed logo helps build a positive rapport with potential consumers and also enables them to remember your brand. A corporate logo finds several uses as it is not only used for advertizements but is also imprinted on company property. The packaging of products generally bears a logo so as to further publicize your brand.

There are several tips that can help you design a corporate logo. Some of them have been listed below:

  • There are several software like Coral Draw, Adobe Photoshop, etc. that have been specially formed  to help create logos and other such creative elements. You can either take the help of an existing employee and come up with a logo design or hire a designing firm to do the same for you. Instructions can be provided along with rough drafts regarding the kind of logo that you wish to have before the final logo is designed by a third party.
  • It is important to remember that the logo for your company needs to be unique, distinctive and feature a simple design. It is generally believed that simple logos are retained to a greater extent by customers thus increasing remembrance power for your brand.
  • The logo that you come up with should be representative of your company’s core values and policies and should be carefully designed so as to be in accordance with your company’s image. For example, a big, corporate firm that has a strict hierarchical structure and a disciplined code of conduct is better suited to a clean, simple logo with minimal colors while a newly formed fast food business lends itself well to a colorful, funky logo design.
  • The logo to be designed should not be over complicated so that it is easy to print onto several items like company t-shirts, promotional items like pens, cups, etc. The best logo designs are those that are simple while also being powerful.

We at Centex Technologies create complete corporate creatives including logos, website designs, etc. We also provide Web Development, SEO and Internet Marketing services to our clients. For more details contact us at our Killeen (254-213-4740) or Dallas (972-851-7878) Office.

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Social Networking – Wonder For Businesses.

January 6, 2012

Social networking is fast emerging as a great avenue for promoting your business on an online platform. There are several websites that can be used for this purpose the most popular ones being Facebook, Myspace and the latest being Google’s +1 platform. Websites like facebook offer a variety of advantages in terms of the number of potential customers that your brand can be exposed to by setting up advertizements here. Apart from going in for conventional paid advertizements on social networks, there are several tools that can be used to increase your visibility on the internet. Some of these tools include creating a fan page of your brand where you list all important information regarding your company, creating a Facebook app to engage potential customers etc.

Apart from providing information about your brand, you can also provide means of making a purchase. This can be done by setting up an order mechanism that can be used by customers to shop online. If you do not wish to set up such a mechanism on your social business profile page, you can incorporate links to your official website directing customers to your order page or catalogue of products. The best part about using social networking websites for advertizing your business is that it is a highly interactive platform and allows you to remain constantly in touch with the changing tastes and preferences of your customers. You can also provide an outlet for customer complaints and grievances that may be solved by employees specially employed for this purpose.

Social networking websites provide a method of promoting your brand that is highly cost effective and economical. Moreover, it exposes to diverse groups of people who would otherwise not be acquainted with your brand. You do not need to spend huge amounts of money for print or television advertizements. The conventional advertizements put up on social networking websites generally tend to cost relatively lower and can be customized to suit your particular requirements. Most social networking websites allow you to direct your advertizements toward people of specific age groups or geographical backgrounds. This helps in target advertizing that can lead to improved sales as well as earnings.

There are tremendous benefits of promoting your business or brand on social networks. We at Centex Technologies provide internet marketing solutions including SEO, Social Networking and Viral Marketing to our client. For more information on our services, feel free to call us at our Killeen (254-213-4740) or Dallas (972-851-7878) Office.

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LinkedIn – The Powerful Business Tool

December 27, 2011

Today’s business environment thrives on the availability of adequate channels of communication between a company and outside agencies like the customers and suppliers. There is also a need for individual employees to create a network of useful contacts that they can use throughout their career to reap important benefits. ” LinkedIn” is a portal that offers a platform to all professionals to showcase their business profiles, achievements, awards and recognitions. Professionals can also get in touch with each other to share experiences and develop new business relations. There are several ways in which different groups of people can use LinkedIn to climb up the corporate ladder. Some of the ways in which LinkedIn can be used as a powerful business tool have been specified below:

  • You can approach the top executives of various corporate firms to promote your products and services.
  • Advertizements on LinkedIn can showcase your products to larger clientele.
  • For managers and recruiting officers, LinkedIn helps to provide valuable information about potential candidates for a job opening. Professionals aptly use the website to share their information on skills, experience and personality traits, which can help HR section of various companies identify the right candidate.
  • LinkedIn helps to build a vast network of professional individuals who can help each other in reaching their full potential on the career front.
  • LinkedIn also makes it much easier to maintain better relations with customers and clients so as to keep them satisfied and thus build brand loyalty among them. There are various tools that can be used on LinkedIn to keep in touch with customers and attain proper feedback from them on a regular basis. This feedback helps in making vital changes in the organization that may be necessary to ensure increased sales as well as profits.
  • LinkedIn helps serve a promotional function. Your business can become popular and well known in the professional circles once it sets up a comprehensive and detailed profile on LinkedIn. This in turn helps save on additional advertizing costs for increasing your visibility on the internet.

We at Centex Technologies provide comprehensive internet marketing packages and web development solutions to our clients. For more information, call us at our Killeen (254-213-4740) or Dallas (972-851-7878) Office.

Internet Marketing Guy IT Support Central Texas


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Importance Of Content For Your Business Website

December 20, 2011

There are all kinds of different business organizations that function from Central Texas. As more and more organizations shift to the online world for effecting business operations and promoting themselves, the importance of generating online content cannot be underestimated. There are several ways in which online content can be used to promote and advertize your Dallas based business. In order to set up an official website for your business, there needs to be a melange of written as well as graphic content on your web page. While graphic content helps hold the attention of visitors, written content helps in the dissemination of important product and brand related information to the customers. It is essential that the written content placed on your official website is completely free from grammatical errors and makes for an engaging and interesting read so as not to put off new customers.

Apart from the creation of original content for your official website, there are several other forums on which you can place content pertaining to your company so as to generate awareness among web surfers about your brand. The web surfers that read content relating to your products and business operations can eventually become your customers and even help spread the word about your business thus leading to increased sales for you. Strategically placed online content about the products that you sell can be instrumental in ensuring the success of your business. Apart from general publicity, it also helps provide information about any new product launches and helps you provide detailed descriptions and features of new items that you may be launching.

Using written content for advertizement purposes translates into huge benefits for a business organization as it is not only highly cost effective but is also a very effective means of marketing your brand on the internet. In order to generate content for your business, you can either employ already existing employees in your company or even hire expert writers to complete this task for you.

We at Centex Technologies create SEO friendly content for our clients in Dallas and Killeen Texas. For Web Development, Website Designing, Internet Marketing, SEO services in Dallas and Killeen Tx contact us at our Killeen (254-213-4740) or Dallas (972-851-7878) Office.

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