Archive for category Tech Buzz

What Is Geofencing?

Technology indeed has crossed all the boundary barriers and left us much in awe. The technological haven towards which we are progressing is surely something to swoon over. The latest technological advancement to join the bandwagon is Geofencing.

This amazing marketing upgrade uses Global Positioning System (GPS) or Radio Frequency Identification Devices (RFID) to create a virtual geographic fence. It allows you to send push notifications to a potential customer in a specified geographical area. Whenever the app user enters a defined geofenced area, the push notification regarding any special offers, discounts or announcements is sent to them.

Geofencing : The Application –
The scope is wide. Almost every business venture can use it to leverage maximum benefit. Using the right strategy at right time can help you trigger sales. From real estate, retail stores, car dealers to coffee & entertainment shops, all can creatively use the geofencing technique to notify people. This will enable them to turn their potential customers into final consumers.

What All Is Required –

Geofencing requires either one of these technological supports to function & operate –

  • Wi-Fi – Customers would need a strong Wi-Fi network or otherwise it won’t be possible to send notifications to them.
  • RFID – It is easy to track people on the radar and a great medium to send notifications.
  • GPS – It possess high precision and is being used significantly.

Benefits Of Geofencing –

  • Better Targeting – You can send promotional messages and ads to the target people through geofencing. It works on the principle, “Hit when the iron is hot.” So, providing right information at right time to the right people can help you build a favorable customer base and generate more leads. For e.g. If you are a wedding planner by profession, then the best way is to geofence with an aim to target people visiting a florist or bridal make-up salon.
  • Personalized Efforts – It allows you to personalize your message to the target customer. Also, they are sent a notification only when they enter the geofenced zone.
  • Increased ROI – Through geofencing you can send push notifications to people around your store. This increases the probability of them visiting your shop, thus helping you in maximizing your revenues.
  • More Data – You can have access to more data and valuable information about the customer preferences. This data if analyzed, can help businesses generate useful insights about needs and choices of people and serve them accordingly.

Things That Should Be Kept In Mind –

Make sure that you set a defined range and strategically use it to plan your marketing efforts. The idea is to tactfully use geofencing and not exploit it. So, ensure that you do not bombard people with messages wherever they go, else-wise they may end up uninstalling your app.

This technology has vast potential of growth in near future and will be widely used by businesses to market their product or services.

For more information, call Centex Technologies at (254) 213-4740.

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Growing Our Diverse Business Position

Centex Technologies receives its MBE certification in Georgia

Killeen, TX, January 16, 2018– Centex Technologies is pleased to announce its newly awarded Minority Business Enterprise (MBE) certification through the Georgia Department of Administrative Services (DOAS), in cooperation with the Georgia Department of Transportation (GDOT). By passing the particular review and requirements, Centex Technologies may operate as a Minority Business Enterprise and Minority Subcontractor within the state of Georgia, receiving contracts working with state and local agencies.

Centex Technologies previously received its Disadvantaged Business Enterprise (DBE) certification in the state of Texas in 2016. Through the DBE interstate application process, Centex was able to apply for and receive its DBE certification with the state of Georgia in 2017, as an advantage for our Atlanta office.

DBE‐certified businesses in Georgia that meet the state’s MBE qualifications are automatically eligible for MBE certification.

According to the Georgia Minority Supplier Development Council, MBE certification provides emerging firms with invaluable business development resources. With certification, enterprising business owners gain unprecedented access to corporate buyers and executives who are interested in working with certified minority business.

For more information about this certification and other work Centex Technologies performs in the government division, please contact Christopher Walton, Vice President and Legal Counsel (Government Division) at

About Centex Technologies
Centex Technologies is an IT consulting company with offices in Killeen, Austin and Dallas, Texas; and Atlanta, Georgia. Our goal is to provide innovative IT solutions that exceed expectations. We assist our clients through a wide range of comprehensive and cost‐effective services to advise, install, service and repair, configure, maintain and teach Information Technology. Our highly skilled and professional staff has extensive experience serving medium‐ to large‐scale organizations in diverse technical areas such as Network Administration; Technical Support; Project Management; Search Engine Optimization (SEO); Internet Marketing, and custom Web, Application, and Software Design and Development. Additional information about Centex Technologies can be found at


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Abdul B. Subhani Accepted Into Forbes Technology Council

Abdul B. Subhani, President & CEO of Centex Technologies, an information technology consulting company based in Killeen, Texas, has been accepted into the Forbes Technology Council, an invitation-only community for world-class CIOs, CTOs and technology executives.

Subhani joins other Forbes Tech Council members, who are hand-selected, to become part of a curated network of successful peers and get access to a variety of exclusive benefits and resources, including the opportunity to submit thought leadership articles and short tips on industry-related topics for publishing on

Forbes Councils combines an innovative, high-touch approach to community management perfected by the team behind Young Entrepreneur Council (YEC) with the extensive resources and global reach of Forbes. As a result, Forbes Council members get access to the people, benefits and expertise they need to grow their businesses — and a dedicated member concierge who acts as an extension of their own team, providing personalized one-on-one support.

“It is an honor to be selected as a member of the Forbes Technology Council.” Subhani said. “I am looking forward to contributing to the council with my peers addressing cybercrime and security issues.”

Scott Gerber, founder of Forbes Councils, says, “We are honored to welcome Abdul into the community. Our mission with Forbes Councils is to curate successful professionals from every industry, creating a vetted, social capital-driven network that helps every member make an even greater impact on the business world.”

For more information about Forbes Technology Council, visit To learn more about Forbes Councils, visit

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All About Crypto Currencies

In the modern day world cryptography is used to create coins and secure transactions. Crypto currency is a form of digital currency that works as a medium of exchange. It runs on blockchain technology and is used to secure the transactions as well as to verify transfer of assets.

Bitcoin is the most commonly known crypto-currency which was created in 2009 by Satoshi Nakamoto. Apart from Bitcoin there are hundreds of other virtual currencies. Often referred to as Altcoin, some other crypto currencies are Ethereum’s Ether, Litecoin, Ripple, Augur etc.

What Are Crypto currencies?

‘Crypto currency’ as the name suggests is a virtual currency that uses cryptography for security reasons making it difficult to forge. What once started as a humble beginning has come a far way now as cryptocurrency have taken over the world. Everyone is talking, investing and trading in them.

Reason for Popularity of Cryptocurrencies –
Besides soaring value of Cryptocurrencies, the following reasons are propelling its popularity across the globe:

  • Easy To Transfer – With crypto-currencies, it is easier to transfer funds from one party to another. The whole process is quicker and less costly as processing fee is minimal. Also, it has facilitated immediate settlements.
  • Can’t be Counterfeited Easily – There is no need to worry at all as crypto-currencies are virtual. They cannot be counterfeited easily which in turn minimizes the risk of fraud.
  • Access To Everyone – People who have access to internet or mobile phones can own their cryptocurrency wallet and leverage the benefit from anywhere round the world.
  • Universal – Though each country is coming up with their own guidelines for Crypto-currencies, they can be operated universally as they are not bound by exchange rates, interest rates etc. of one specific country.
  • Highly Secured – You are not required to share any personal or transactional details. Create a proxy ID to prevent theft of your sensitive and confidential data.

What All Can You Do With Crypto-currencies –

  • Buy Goods – A lot of merchants now accept crypto-currencies as a mode of payment. So you can use them to buy goods.
  • Invest – Though investing in Cryptocurrencies is considered as a risky preposition, people worldwide are putting their money in it. For some, it has proved to be a great investment opportunity as people who invested in cryptocurrencies at the right time have made millions out of it.

Future Of Crypto-currencies –

“I am personally excited for the future of cryptocurrencies and blockchain technology in general. Current innovations such as Bitcoin, Ethereum, and others are just the beginning for this technology that can help revamp many industries. There is plenty of opportunity in this space.” – Chalmers Brown, Forbes

Given the advantages and the growing popularity, cryptocurrencies have a bright future and tremendous potential of growth in near future. They have opened up a plethora of new opportunities, brought along a revolutionary change in the market and are expected to become a part of mainstream financial system very soon.

For more information, call Centex Technologies at (254) 213-4740.

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How Machine Learning and Artificial Intelligence Is Shaping Cyber Security.


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