Archive for April, 2011

Top 5 Effective Video Optimization Techniques

April 23, 2011

Top 5 Effective Video Optimization Techniques
Video optimization is in its infancy stage but is continuing to grow speedily. As more and more users will get access to the broadband services and social networks, the level of video utilization will grow even more. Below you will find some beneficial video optimization tips and tricks:
1. Create Compelling Video Content:
We know that the majority of the people and organizations creating video are not held to the expectations of the entertainment industry. Nevertheless, even the little guys need to devote time in thinking about how to create relevant video content that is interesting as well as engaging. Compelling videos usually lead to extra videos views, repurposing of your content on blogs, and extra inbound links from those writing about your video.
2. Build up Video Content Around Keywords:
When evolving your strategy for making promotional video content, make use of knowledge gained from website analytics and current search campaigns. Produce your video content around your top keywords. Cautiously think about how to utilize keywords within your content to present a targeted and valuable experience for those looking for information on your top keywords.
3. Exhaustively Optimize Video for Keywords:
Each video that you make should be carefully and thoroughly optimized. All the facets of the video file and posting should be well optimized for your targeted keywords, inclusive of its filename, tags and description.
4. Provide Strong Calls to Action:
Make an attempt to associate each video with a strong call to action, to change casual viewers into interested prospective customers. Calls to action can be as simple as clicking a link that directs the viewers to a related page of your website. Other most commonly known actions are like downloading a file, filling out a form, or subscribing to your video channel. These calls to action can be cited in the video itself, in the description area, or appear as a clickable link embedded in the video.
5. Submit Your Video to Multiple Sources:
In an effort to render the greatest breadth and exposure to your video content on the internet, make it a point to submit your video to a broad range of online video providers.
Centex Technologies provide many effective SEO packages. To know more about the same, contact us at Toll Free: (800) 236-1497.

Video optimization is in its infancy stage but is continuing to grow speedily. As more and more users will get access to the broadband services and social networks, the level of video utilization will grow even more. Below you will find some beneficial video optimization tips and tricks:

  1. Create Compelling Video Content: We know that the majority of the people and organizations creating video are not held to the expectations of the entertainment industry. Nevertheless, even the little guys need to devote time in thinking about how to create relevant video content that is interesting as well as engaging. Compelling videos usually lead to extra videos views, repurposing of your content on blogs, and extra inbound links from those writing about your video.
  2. Build up Video Content Around Keywords: When evolving your strategy for making promotional video content, make use of knowledge gained from website analytics and current search campaigns. Produce your video content around your top keywords. Cautiously think about how to utilize keywords within your content to present a targeted and valuable experience for those looking for information on your top keywords.
  3. Exhaustively Optimize Video for Keywords: Each video that you make should be carefully and thoroughly optimized. All the facets of the video file and posting should be well optimized for your targeted keywords, inclusive of its filename, tags and description.
  4. Provide Strong Calls to Action: Make an attempt to associate each video with a strong call to action, to change casual viewers into interested prospective customers. Calls to action can be as simple as clicking a link that directs the viewers to a related page of your website. Other most commonly known actions are like downloading a file, filling out a form, or subscribing to your video channel. These calls to action can be cited in the video itself, in the description area, or appear as a clickable link embedded in the video.
  5. Submit Your Video to Multiple Sources: In an effort to render the greatest breadth and exposure to your video content on the internet, make it a point to submit your video to a broad range of online video providers.

Centex Technologies provide many effective SEO packages. To know more about the same, contact us at Toll Free: (800) 236-1497.

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How SSL Protects Your Data Online

April 16, 2011

How SSL Protects Your Data Online
Many business officials do not understand the significance of attaining an SSL Certificate for their internet site. This is because of the fact that most of the business owners do not know about the technicalities or how to get an SSL certificate for our website. The following article helps to clear the matter up.
Firstly, it may be sensible to describe about what an SSL certificate actually does. SSL is an acronym for the words: Secure Socket Layer Protocol Certificate. The certificate’s function is to permit a high degree of protection between the browsers and the servers. A SSL encrypts the data for ecommerce transactions (or other submitted data) to such a level that the data exchanged over the World Wide Web becomes extremely secure. Every SSL certificate utilizes unique credentials indentifying the certificate owner. The owner’s identity is authenticated before issuance of a SSL certificate. These SSL protocols basically assure that the website is legitimate.
You, as a business owner with an e-commerce site are surely going to acquire SSL certificate in an effort to ensure that all your transactions are extremely secure and safe. By attaining an SSL certificate, what you are basically doing, is not only legitimizing your own business and turning it to be more credible, but also assuring for yourself and the clients that your e-commerce transactions are much safer. For your customer, having a secure place to carry on business can make quite a lot of difference. Not only does an SSL Certificate make substantial sense in order to keep the information secure; it is also necessary when carrying out any money related transaction. We do not recommend users to provide their personal & financial information including SSN, Credit Card details etc on websites that do not have a valid SSL certificate. You can verify the same by looking at the address bar of your browser when you have opened up the page. The address bar should have HTTPS instead of HTTP.
Centex Technologies provides web hosting solutions to various clients across the globe. Contact us for web applications, security services, shopping cart installations, networking solutions, and IT consulting. We are located at 501 N. 4th Street Killeen, TX – 76541. We can be contacted at (800) 236-1497 anytime. Centex Technologies is always ready to assist you with the best we can.

Many business officials do not understand the significance of attaining an SSL Certificate for their internet site. This is because of the fact that most of the business owners do not know about the technicalities or how to get an SSL certificate for our website. The following article helps to clear the matter up.

Firstly, it may be sensible to describe about what an SSL certificate actually does. SSL is an acronym for the words: Secure Socket Layer Protocol Certificate. The certificate’s function is to permit a high degree of protection between the browsers and the servers. A SSL encrypts the data for ecommerce transactions (or other submitted data) to such a level that the data exchanged over the World Wide Web becomes extremely secure. Every SSL certificate utilizes unique credentials indentifying the certificate owner. The owner’s identity is authenticated before issuance of a SSL certificate. These SSL protocols basically assure that the website is legitimate.

You, as a business owner with an e-commerce site are surely going to acquire SSL certificate in an effort to ensure that all your transactions are extremely secure and safe. By attaining an SSL certificate, what you are basically doing, is not only legitimizing your own business and turning it to be more credible, but also assuring for yourself and the clients that your e-commerce transactions are much safer. For your customer, having a secure place to carry on business can make quite a lot of difference. Not only does an SSL Certificate make substantial sense in order to keep the information secure; it is also necessary when carrying out any money related transaction. We do not recommend users to provide their personal & financial information including SSN, Credit Card details etc on websites that do not have a valid SSL certificate. You can verify the same by looking at the address bar of your browser when you have opened up the page. The address bar should have HTTPS instead of HTTP.

Centex Technologies provides web hosting solutions to various clients across the globe. Contact us for web applications, security services, shopping cart installations, networking solutions, and IT consulting. We are located at 501 N. 4th Street Killeen, TX – 76541. We can be contacted at (800) 236-1497 anytime. Centex Technologies is always ready to assist you with the best we can.

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Few Common Design Mistakes

Few Common Design Mistakes
In the modern era, everybody is eager to get his business online to reach masses. For that purpose they need to hire a web-design company to create a website that represents their products and services. It is one of the common mistakes made by most of the web design and development companies that they do not incorporate the much needed SEO elements. This is due to the fact that most of the web design companies are not mindful of SEO-friendly designs. As a result, even after making an awesome website, the company does not make much profit. It is all due to weak SEO web design concept.  This makes it important for you to always opt for a professional company that has exact knowledge about SEO elements to be incorporated in the website design.
Below you will find a few common SEO design mistakes that one must always avoid to attain Search Engine popularity:
1. Extra usage of Flash: Adobe has made a lot of outstanding strides in getting its files readable, and should be applauded for it. But it must be noted that the text in the Flash files gets embedded into the images, which are not interpreted by the search engines. Most of the time, the search engine sees a big blank spot whenever Flash is exhibited, so it cannot judge how relevant a website is.
2. Utilization of frames: Search engines also don’t like internet sites in frames as it is difficult for search engine spiders to examine and rank the website. The old hat coding impacts the reputation of the website and ends up in lowering down its rank within the search engines.
3. Applying JavaScript navigation: JavaScript is devaluated by the Web spiders. So abstain from making extensive use of javascript drop down links and other navigation tools.
4. Unnecessary usage of Graphics: Web crawlers do not acknowledge links that are made in graphics. They distinctly support links in text format, so whenever you need to make link, you should make it using the plain text format. For image links, proper usage of ALT tags should be done.
5. Utilization of hidden text: Making use of hidden text is against the guidelines of the search engines. Search engines might ban such websites and this would result in an immediate disbarment from all the web crawlers.
6. Lack of content on the home page: There are a few very big companies who think that they can get adequate search engine rankings with no need of supplying readable text to the website’s homepage. This is a huge mistake done by them. Content is what makes our websites readable for search engines and ideally, we should have keywords based content on the home page.
For hiring able web designers who very well understand the concept of both Web designing as well as SEO, choose Centex Technologies. We can be contacted at: Toll Free: (800) 236-1497.

April 11, 2011

In the modern era, everybody is eager to get his business online to reach masses. For that purpose they need to hire a web-design company to create a website that represents their products and services. It is one of the common mistakes made by most of the web design and development companies that they do not incorporate the much needed SEO elements. This is due to the fact that most of the web design companies are not mindful of SEO-friendly designs. As a result, even after making an awesome website, the company does not make much profit. It is all due to weak SEO web design concept.  This makes it important for you to always opt for a professional company that has exact knowledge about SEO elements to be incorporated in the website design.

Below you will find a few common SEO design mistakes that one must always avoid to attain Search Engine popularity:

  1. Extra usage of Flash: Adobe has made a lot of outstanding strides in getting its files readable, and should be applauded for it. But it must be noted that the text in the Flash files gets embedded into the images, which are not interpreted by the search engines. Most of the time, the search engine sees a big blank spot whenever Flash is exhibited, so it cannot judge how relevant a website is.
  2. Utilization of frames: Search engines also don’t like internet sites in frames as it is difficult for search engine spiders to examine and rank the website. The old hat coding impacts the reputation of the website and ends up in lowering down its rank within the search engines.
  3. Applying JavaScript navigation: JavaScript is devaluated by the Web spiders. So abstain from making extensive use of javascript drop down links and other navigation tools.
  4. Unnecessary usage of Graphics: Web crawlers do not acknowledge links that are made in graphics. They distinctly support links in text format, so whenever you need to make link, you should make it using the plain text format. For image links, proper usage of ALT tags should be done.
  5. Utilization of hidden text: Making use of hidden text is against the guidelines of the search engines. Search engines might ban such websites and this would result in an immediate disbarment from all the web crawlers.
  6. Lack of content on the home page: There are a few very big companies who think that they can get adequate search engine rankings with no need of supplying readable text to the website’s homepage. This is a huge mistake done by them. Content is what makes our websites readable for search engines and ideally, we should have keywords based content on the home page.

For hiring able web designers who very well understand the concept of both Web designing as well as SEO, choose Centex Technologies. We can be contacted at: Toll Free: (800) 236-1497.

SEO AustinWeb Design Austin

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SEO Strategies That Work!

April 4, 2011

Though the concept of SEO may be a bit complex, there are few strategies that one needs to practice prior to starting any SEO related activity. The following elementary principles are quite significant for every web page or a site for which you are performing optimization:

1. Prefer not to buy any domain unless you really have to. For starting any new business venture, it is always advisable to use an existing domain that has already has achieved Google’s trust. Age of a domain name plays a significant role in indexing of new content. For a new domain, of course one will need to start the SEO and indexing process from the start.
2. It is suggested that one should not perform optimization for the search engines solely; rather optimization should be done by keeping in mind the target audience. The search engines look for the pages that according to them (search engine algorithms) are best suited and have most relevant information for the keyword phrases that user types in the search box. If those search phrases are related with your website content, then it is quite possible that your website will rank well on search engines. The aim of search engines is to provide the best information to end users so you must optimize your website with users in mind.
3. Don’t forget to research your keyword phrases extensively. To determine the suitable phrases to optimize for, employ research tools like Keyword Discovery, Word tracker or Google’s Keyword Tool. Accumulate the lists of the most relevant phrases for your website, and then select a couple of different ones for each page. Never strive for general keywords like “doctor” or “holiday”, as they are seldom indicative of what your website is all about.
4. Strive to make your website “crawler-friendly.” Search engine normally do not like the dynamic pages. Make it a point to utilize HTML coding and avoid dynamically developed pages as far as possible. If you are creating dynamic websites, use SEO friendly CMS.
5. Label all the internal text links and provide alt tags to the images as distinctly and descriptively as possible. Do not make your users to suppose what is at the other end with links that read “click here” or any other non-descriptive words. Try to be as descriptive as possible.
6. Write compelling content for the key pages of your website depending on your selected keyword phrases and your projected audience’s demands. Ensure that this content is easily viewed by the search engines.
7. Make sure that your website is “link-worthy.” The other websites that link to yours constitute a vital part of the SEO campaign. This is due to the fact that all of the major search engines lay a good deal of emphasis on your internet site’s overall link popularity.
8. Usage of title tag, description and Meta tags in the sections of your HTML is quite necessary. Create unique and keyword rich title tags. Description should also be provided when performing optimization. Build a description based on your website content and keywords. Last but not the least, if you are not making use of Meta tags in your web page, you may miss out some valuable traffic.
Centex Technologies provide many effective SEO packages. To know more about the same, contact us at Toll Free: (800) 236-1497.
  1. Prefer not to buy any domain unless you really have to. For starting any new business venture, it is always advisable to use an existing domain that has already has achieved Google’s trust. Age of a domain name plays a significant role in indexing of new content. For a new domain, of course one will need to start the SEO and indexing process from the start.
  2. It is suggested that one should not perform optimization for the search engines solely; rather optimization should be done by keeping in mind the target audience. The search engines look for the pages that according to them (search engine algorithms) are best suited and have most relevant information for the keyword phrases that user types in the search box. If those search phrases are related with your website content, then it is quite possible that your website will rank well on search engines. The aim of search engines is to provide the best information to end users so you must optimize your website with users in mind.
  3. Don’t forget to research your keyword phrases extensively. To determine the suitable phrases to optimize for, employ research tools like Keyword Discovery, Word tracker or Google’s Keyword Tool. Accumulate the lists of the most relevant phrases for your website, and then select a couple of different ones for each page. Never strive for general keywords like “doctor” or “holiday”, as they are seldom indicative of what your website is all about.
  4. Strive to make your website “crawler-friendly“. Search engine normally do not like the dynamic pages. Make it a point to utilize HTML coding and avoid dynamically developed pages as far as possible. If you are creating dynamic websites, use SEO friendly CMS.
  5. Label all the internal text links and provide alt tags to the images as distinctly and descriptively as possible. Do not make your users to suppose what is at the other end with links that read “click here” or any other non-descriptive words. Try to be as descriptive as possible.
  6. Write compelling content for the key pages of your website depending on your selected keyword phrases and your projected audience’s demands. Ensure that this content is easily viewed by the search engines.
  7. Make sure that your website is “link-worthy“. The other websites that link to yours constitute a vital part of the SEO campaign. This is due to the fact that all of the major search engines lay a good deal of emphasis on your internet site’s overall link popularity.
  8. Usage of title tag, description and Meta tags in the sections of your HTML is quite necessary. Create unique and keyword rich title tags. Description should also be provided when performing optimization. Build a description based on your website content and keywords. Last but not the least, if you are not making use of Meta tags in your web page, you may miss out some valuable traffic.

Centex Technologies provide many effective SEO packages. To know more about the same, contact us at Toll Free: (800) 236-1497.

SEO AustinAustin Search Engine Marketing

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