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Tag: Website Design Dallas Tx

Ecommerce Website Design

November 10, 2011

An e-commerce website is generally established by business houses in order to provide online ordering and delivery of goods or services. E-commerce websites are also used to advertize and promote businesses among masses at a simple instant of a click. There are several aspects that go into the creation of an eCommerce website. There are multiple design features that need to be kept in mind while developing an eCommerce website as your business website is deemed to represent the image of your brand to web surfers and potential customers. It is thus essential to ensure that all necessary aspects are incorporated into your website to make it easily navigable and attractive for visitors.

The main element that needs to be decided while coming up with an eCommerce website design is the kinds of fonts and colors that you are going to be using for the text displayed on the webpages. This is not a simple decision and should never be left to chance as the way the text is inserted in your website can go a long way in encouraging visitors to stay and read the content. If you use fonts that are too large or too small or are in garish colors, you can end up alienating your customers as they are likely to find it difficult to read your website’s text. It is thus vital that you make use of standardized fonts in basic colors to sustain their interest.

Your ecommerce website should have a well defined layout and should be properly organized into different sections so that it is easier to navigate and customers can retrieve the required information quickly and easily. Everything should be categorized into different relevant headings so that all customers can figure out the elements present in your website and use them to make purchases. It is also imperative that you provide a FAQ section to answer frequently asked questions and queries of customers. This helps make your website more user friendly and hassle free. For answers that cannot be found in this section, there also needs to be a “contact us” section so as to be able to get in touch with your company for addressing other grievances of customers.

If you are planning to start a eCommerce website or thinking of revamping your existing website, then feel free to contact us on our Toll Free no – (800) 236-1497. We at Centex Technologies (Offices – Dallas & Killeen Tx) create user friendly ecommerce websites for our clients across the globe.

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Why Regular Data Backups Are Important For Businesses?

November 2, 2011

Data backups form a vital part of any business so as to make adequate provisions for sudden loss or elimination of existing data that is necessary for carrying out daily operations. There are several ways in which important data may be lost including virus attacks and technical issues that may occur in a computer system. As most offices require twenty four hour internet connectivity in order to maintain effective communication with clients and customers, your systems can be exposed to a host of threats that may result in the deletion, alteration or complete loss of information that is stored on a particular system. This can cause a complete halt to your business operations that may not be able to function due to loss of data thus leading to huge financial losses.

In order to prevent such issues from occurring, backups of useful information must be maintained so that your business is not interrupted in any case. Having adequate backups in place can help you resume work as soon as you restore the lost information thus leading to no substantial losses. The decision regarding the kind of data that should be stored in the form of back up files should be made on the basis of how important the information is for your daily business activities. The backup should be maintained on removable disks that do not form a permanent part of the system so that any discrepancies in the working of the system do not have any effect on the backups being maintained.

They can also be maintained on an offline computer system that is not connected to the internet.
You should not wait to provide backups for new data that you enter. Any important files that are created should be cloned onto removable disks as soon as they are created as the loss of data can occur without any warning. There is certain software available for this purpose that can simply be run on your system to provide effective backup of vital information as and when it is entered into the system. You can also hire services of qualified network specialists who would periodically maintain your systems and take regular backups.

We at Centex Technologies provide complete IT services including data monitoring and regular remote backups. We have our offices in Dallas and Killeen Texas.  For more information call us on our Toll Free no : (800) 236-1497)

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Google Plus One – What is it all about?

October 26, 2011

Google Plus is fast gaining popularity and stealing the limelight enjoyed by Facebook in the area of social networking. More and more people are moving on to Google Plus in order to manage and control their online presence and keeping in touch with existing friends as well as building new contacts. Google Plus has launched a plus one button that sets it apart from other social networking websites and allows users to control what they wish to show to group of people. The Google Plus one button can be used to announce your liking or preferences towards anything as this can be used to provide approval to any link or website on the internet.

The Plus One button provided by Google can be used to share anything of interest that you find on the world wide web and wish to patronize. It also helps your friends become more aware of your personality and your likes as well as dislikes. The best feature of this button is that it does not automatically start showing your preferences about anything on the web to everyone on your list. You can select a group of persons to whom you are comfortable showing a particular link. This helps provide more control in managing your online presence.

The Google Plus button is also intricately linked with Google’s search engine as if you have used this button for approving any link, your contacts will be able to see this whenever they conduct a search for any such element on the search engine. This way, your friends on Google Plus can be quite useful in directing you towards the best links on the internet and you no longer have to waste time browsing through useless webpages. Friends can recommend pages easily to each other thus completely changing the way search engine results are perceived and used by web surfers. This revolutionary button makes a Google search much more relevant and useful.

All the links regarding which you have used the Google Plus one button will be listed on your Google profile as well so as to make them visible to the circles that you choose. You can also make classifications in terms of which links you wish to showcase to which circles. This brings in an element of personalization and customization that is generally found to be missing from other social networking websites.

Internet Marketing AustinSEO Austin

Local SEO Elements

October 19, 2011

Local SEO elements can form a major part of any company’s marketing strategy because of the increased sales that they help bring about. It is especially useful for small sized companies that have a limited geographical area of operation and generally wish to target local populations. Local SEO differs from Search Engine Optimization as the latter generally targets the broader area while the former having only a small area of operation targets its advertizing to a certain group of people.

There are several elements that form a part of local SEO; some of them being:

  • Your website is an important local SEO element and should be created in such a way so that it is suitable for and easy understandable for local populations. Your website should showcase the image of your business that you wish to project and be attractive enough to hold the attention of visitors and keep them coming back to it. It should also be relevant and useful enough along with providing useful information about the ways in which customers can obtain products from you.
  • Another local SEO element is your blog. There are several ways in which you can create professional looking blogs that convey information about your products and services along with the history of your business in order to build a rapport with potential customers. This helps build brand loyalty and also encourages customers to invest in your products. You can either have several different blogs on the internet or even make use of your official website to host a blog. While creating content for your blogs, you need to make sure that local elements that help a user relate to your business are incorporated.
  • You can also use local SEO elements by inserting geographical keywords like the name of your city or town so that local customers can be targeted. This will help you attract the kind of visitors that you want to your website.
  • Google Places is another local SEO element that can be successfully used to increase your sales. You can sign up with Google places to ensure that your business shows up in the Google Maps so that it becomes easy to locate and visit for local customers.

If you are running a business that targets local customers, it is quite important to be found by potential customers. This requires careful planning and usage of various tools to increase the website’s visibility. For more information on how you can increase your website’s presence locally, call us at Centex Technologies (Toll Free: 800-236-1497)

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Benefits Of Blogging For Businesses

October 12, 2011

Blogging generally consists of making written entries on different topics on a regular basis and making them available for reading to everyone or a selected group of people on the internet. It is a kind of self publishing as it does not require any substantial investment. The popularity of your blog determines how many people are going to be reading it on a regular basis. Many business houses are fast waking up to the immense benefits of blogging for their increasing their business. The fact that it is economic and quite a cheap method of promotion have led several companies to incorporate it into their advertising strategy.

Blogging can be used as a marketing tool for any business. You can either choose to have your existing employees maintain and write regular blogs or hire expert writers to do the same for you. You do not need to use a substantial part of your budget in making use of this marketing tool. It is a useful and effective way of communicating the launch of any new product or service by your company. You can also spread information about any special offers or incentives that are being offered by your business by generating content regarding the same on blogs. This can help attract more business and enable your company to enhance its profits to a sizeable amount.

The best thing about using blogging as a marketing tool is the fact that it can be used by small and medium sized businesses as well as it does not require huge funding. This enables small businesses to compete with large corporations on the world wide web on an equal platform. Companies can make potential customers familiar with the feature of their products and advertize their services in an effective manner. Blogs can also be instrumental in increasing the number of visitors to your business’ official website where sales are affected. This can be done by inserting links to your pages in your blogs in an intelligent manner so as to tempt customers to click on them.

We at Centex Technologies, provide complete SEO and Internet Marketing solutions. We are located in Dallas and Killeen Tx and you can reach us at (800) 236-1497

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