Posts Tagged video marketing

Viral Video Creation Tips

July 30, 2013

The impact of viral videos as a social marketing strategy cannot be denied, with this being the quickest way to have millions of viewers visiting your website and social pages. No wonder, most businesses are employing an entire team to work on the creation viral videos. So how exactly do you make your video go from being just another video on the web, to a viral one, that people want to watch, re-watch, and share? Here’s a look at the common thread that runs through videos that go viral, and expert tips on how to create such videos:

  • Keep it short and simple: Research shows that most viewers lose interest in a video within the first 60 seconds of watching it. Unless absolutely necessary, keep your videos short and crisp, and make sure that the point of the video is obvious in the first few seconds of watching it. This increases the chances of the video getting shared, and hence going viral.
  • Create a brand persona and stick to it: When creating a viral video for your brand, it is important to ensure consistency in the brand image that is depicted through your video. This could be through the use of a mascot, a comedian, a central-running theme, or anything else that you would like to be associated as a parallel to your brand.
  • Unbelievable content: Creating a video that ends up with users asking “was that real?” is a no-fail strategy. Not only does this make the users want to click on the replay button, but it also makes them want to share the video and spread word of it in their social circle. This could be achieved through the use of illusion, or simply by parodying a theme that can be linked to your brand.
  • Funny videos: Being able to make your viewers laugh through your videos is a surefire way to make the video go viral. Right from baby conversations to talking animals, we’ve seen it all, and we all know that nothing works like laughter does! If your video really is funny, you could get away with blatant promotion by connecting the theme of the video with your brand.
  • User-generated videos: Offering users to create videos and upload them on your website as a part of an online contest, can work wonders, if done correctly. Users are likely to put in a high amount of creativity out of the pride factor involved in having their video selected.

We at Centex Technologies provide Video Optimization services for businesses to generate brand awareness. We work to create viral video campaigns to make sure it reach out to masses. For more information, call us at – (855) 375-9654

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How To Generate Leads With Video Marketing

February 28, 2013

Video marketing is one of the most underrated social media marketing strategies, taking from how most companies tend to overlook the need to make the most of this technique. As a user of social media websites, anyone would agree that the effect achieved by a well-made video can hardly be matched up with blocks of text, or even images. Videos perfectly bring together the power of words and pictures, to put across a message with minimal effort from the viewer. The following simple steps tell you how you can boost leads to your website through video marketing-

Creating a video

You can use the same video on all the social media networks that you are active on, including Facebook, Twitter, Pinterest, Google+, etc. Some pointers to keep in mind while creating the video are-

  • Keep the video short- 2 to 3 minutes is ideal.
  • Start with a genuine greeting that’s relevant to your brand’s spirit and true to your personality. Throw in some humor or a thought-provoking statement to keep your viewer engaged.
  • Keep them gripped by jumping straight to what they want to know, which is what is on offer for them. This could be a content giveaway, a special discount, a one-time coupon code, etc.
  • Narrating anecdotes, whether personal, or third-person, always works greatly in videos.
  • Finally, remember to finish off with a clear call-to-action.

Building an all-rounded strategy

Just a 2-minute video is not going to be enough, and you have to structure an effective campaign around it. To start off, it is a great idea to put together all of your premium content, including images, blog posts, etc. together in a single theme. Also make sure that you have a professional landing page that summarizes what’s being offered through the campaign.

It helps to divide your content into two types- Indirect content, which offer users genuine information to build your credibility and encourage them to share their details, and direct content- which focuses on putting out your offer.

Ensuring maximum “shareability” of your video

Start off by optimizing it on Youtube, with a clear call-to-action. Make sure you have a great title for your video, as this makes a world of a difference. You also need to post links to your video on all your social media channels.

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