Tag: SEO

Advantages of Search Engine Optimization

On February 22, 2010

Feb 22, 2010

Search engine optimization refers to a method of increasing the volume and improving the quality of traffic to a website from search engines. The phenomenon working behind this methodology is that the higher the website on the search engine results list, the more viewership it will get. SEO basically involves editing the content, HTML and coding of the website concerned and performing various other technical operations. Here are a few advantages of optimizing your website :

Competitive edge: High rank in search engine results definitely gives your firm/company an easy edge over all your competitors. SEO is the process which is aimed at generating top ranks on various search engines. If a customer interested in a product offered by your company comes across your website before laying his/her eyes upon the website of your competitors, the chances of you beating down your rival competing company in the sale of the product increase manifold. The customer is less likely to look for the other companies prevailing in the market which offer the same products. Thus, search engine optimization gives you an easy edge in competition with your competitors.

Expansion of customer base and target audience: The name of your company flashing in the top 10 i.e. the first page or so of the display results of the search engine query leads to expansion of your customer base and a rise in the count of your target audience. Any random web surfer might become interested in products and services offered by your company and without any prior interest, may get motivated to purchase them. This will act as a bonus in your kitty as it leads to increasing your purchase and your profits. SEO also increases the target audience of your company manifold.

Boost sales: It is a proven fact that the display of your products and services through search engine results is much more likely to generate a sale as compared to online advertising on different sites. The company tends to get a lot of positive publicity in this manner. Getting on top ranks of a search engine attracts many new customers. We have seen many companies becoming multi-million dollar businesses only from sales through search engines.

Saves time, money and effort: Unlike paid advertising, SEO is cost effective solution for generating sales. As the number of users on Search Engines is quite high, the ROI for SEO is pretty attractive.

Search engine optimization is the easiest and most affordable way of generating sales from your website. In case you are looking for a way to boost the profits of your company manifold, optimize your website now. We at Centex Technologies provide state-of-the-art Search Engine Optimization services.

SEO Killeen – Search Engine Optimization Killeen

Website Maintenance Tips By Central Texas IT Specialist

By centexitguy

On February 7, 2010

In Website Development

Feb 7, 2010

Websites have revolutionized the way we used to do business. Since inception of Ecommerce and search engines, we are more and more using web applications to shop products or to avail websites. A proper, up-to-date and well maintained website provides an insight into the reliability, concept, quality and standard of any firm, business or enterprise. Regular checking and quality assurance are must-haves in website maintenance. Here are a few tips for efficient website maintenance and must be kept in mind:

Necessity checks: The first thing to be taken care of is to regularly check the need and requirement of each item on your website. It not only prevents unnecessary efforts required in maintenance of things which are not required; but also keeps the website crisp, accurate and to the mark for the viewer.
User testing: Test your website extensively for any errors and functionality. This has to be done before you start promoting your website.
Maintaining content: The contents of the website must be continuously updated to match the latest developments. The content must be gone through thoroughly before as well as after uploading it to the website. Outdated content must be continuously checked for and removed without fail.
Provide information: Ensure that you provide all the vital information about the firm or the enterprise or the concept on which the website is based. Introduce the firm and make available all vital statistics.
Suggestions: Always make sure to add the option of viewers’ suggestions in the website page so that viewers can post in their suggestions, expectations for future and opinions on the site. This will eventually lead to higher levels of customer satisfaction and bring more viewership as well as higher rating to the website.
Rival websites: Always keep a track of the latest developments and updates on the websites of your rival firms and companies in order to learn from them and improve your own website so as to make it the best in the market.
Check links: Keep all the URL links under constant check. Any change in a related URL must be tracked. In case the URL expires, make sure to update the name and URL address. It brings negative publicity and opinions to have expired web links on your website.
Proof-reading: Always get your websites professionally proof-read to ensure that there are no spelling or grammatical errors. Small errors like misspent words or errors in grammar bring doubts upon the credibility of the website. Thus proof-reading is a must do for the entire content of the website.

Thus, the above mentioned are a few important points that must be paid heed to in order to create and maintain a good and reliable website. A regular, scheduled maintenance and analysis of your website, after creation, using the above techniques might prove integral to the success and popularity of the website.

Web Development Central Texas – SEO Austin

Latest In Google Optimization

By centexitguy

On January 17, 2010

In SEO Marketing

Jan 17, 2010

GOOGLE is the name that strikes your mind first when you want to find something on internet. In true sense, Google is the synonym for internet. If you are looking for bakeries, florists, plumbers or even internet developers, all you need to do is to go to Google and search and find the right source to match your requirements. Google is the lifeline for businesses that are looking to be found by clients all over the world.

Generally a normal user would just browse through the first couple of pages in Google while searching for what they need. If they do not find what they want, they would in general experiment by changing or modifying the keyword they use for searching. Keeping this in mind Google brings up the most relevant searches on the first page for different keywords. For this, Google uses an algorithm which would measure the site on its relevance with the keyword being fed in by the user to get the best and the most relevant result on the first page.

Although Google’s idea is simple, the implementation hasn’t been that easy. There are many webmasters who keep researching on the Google algorithm and try to make changes to their websites according to what Google likes. This is a way to reach the first page of Google for a related key phrase. However, Google knows about such elements and to avoid such websites Google keeps changing their algorithm enabling such tricksters to keep making changes to their websites. The latest change that Google has made is very recent which has started taking effect January onwards.

Google has now emphasised on the way site code is written. Google wants the code of your site to be clean and easily read. In brief, Google wants you to keep the code (HTML and scripts) to be short and sweet. However, this is not the only thing to be able to see your site on first page of Google. There are others as well, but if you can just follow the Google guidelines on optimization, your site will surely rank well.

To sum it up all, type Google Guidelines for Optimization on Google and find out how Google wants you to build your website to be indexed easily by Google.

Centex Technologies provides Search Engine Optimization services across globe.

Seo Guy Central Texas – SEO Austin

How To Choose A Domain Name

By centexitguy

On December 27, 2009

In SEO Marketing

Dec 27, 2009

Choosing a domain name can be very tiring and time consuming, especially if your business is all about selling products through marketing on the web. Normally we tend to choose a domain name which is similar to the business name of the company. But if we wish to aim at getting business through search engines, then we need to carefully select the domain name.

Here are few tips that will help you to choose a domain name that is best suited for your business.

Have your keywords in the domains name e.g. if you are selling NBA tickets, it is advised to have a domain name like NBATicketsOnline.com or similar. Having your prominent keywords in domain name reduces the SEO efforts and gets your website quickly on the top of search engines.
Chose a short domain name. The shorter the domain name is, the more weighted it is from SEO point of view.
.com is the most popular TLD. Unless you have specific locations to target, you should try to get a .com domain. Second most popular one is .net.
If you are buying a domain name from secondary market, do check out if the domain is not banned or facing a penalty on search engines.
From SEO point of view, first priority should be to choose a domain name without dashes “-“.

Also when you choose a domain name and you wish to create a brand out of it, choose a domain name that appeal to masses. Google.com, Yahoo.com, Amazon.com, Apple.com are few examples of domain names that are simple and easy to recognize. If you can couple your keywords in a domain name and create an easy-to-remember domain name then there is nothing like that.

It is important to choose your domain name wisely. Once you get your domain live, all your efforts will be focused on promotions and optimization of your business website, so depending on your business needs you should buy the best suited domain name in the first place.

SEO Austin – Web Development Austin

What is (SEO) Search Engine Optimization?

By centexitguy

On November 27, 2009

In SEO Marketing

Nov 27, 2009

As the name suggests, SEO is optimizing a website for Search Engines. The reason to do so is to get found by people who use search engines to find information, look out for services, purchase products online etc etc. As search engines are programs, they have a set of parameters that decide which websites are to be displayed on search results. Nowadays search engines are so advanced that they index or crawl almost all websites, but the question is who will be displayed on the top results for a certain query.

Almost 70% of people do not go beyond 1st page for a certain term query. Out of these top 5 search results get 90% of the traffic. Now, with billions of people using search engines worldwide, it has become a new marketing avenue for professional companies. To make themselves, the most “popular” search engine, SE’s ranks the websites according to the relevance and utility of a particular website for a certain keyword query. Different parameters are used to ascertain the relevance of a website, which depends and vary from engine to engine. And SEO or Search Engine Optimization is a process that works around those parameters to make a particular website rank on the top SE results.

SEO is broadly classified as ON PAGE and OFF Page SEO

ON PAGE
On page SEO is something that is done on the website only like proper Title of pages, Analyzed Meta Information, Linking strategy, Content of website, Site architecture, Usage of programming language, proper usage of images and tagging. This all is the first step for SEO and is done after careful and technical analysis of keywords.

OFF PAGE
This includes making your website popular over the net. As a thumb rule, “the more the relevant, informative and similar sites linked to your website, the better optimized your site will be” This is not so simple as it seems, you have to be very careful in choosing the sites that link to you (if you do it yourself) OFF Page is generally accomplished by various processes like :

• Link Building – Asking other relevant websites to link back to you.
• Directory Submissions – Submitting your website in relevant directories
• Article Submissions – Writing and submitting articles in article directories.
• Social Bookmarking – getting site popular by getting the site content/informative section bookmarked on     social bookmarking sites like Digg, Squidoo, Technorati, Del.ico.us
• Social Networking – making site popular by getting site linked with people( people who have some kind of     relation to nature of website we want to optimize) on popular social networking sites like myspace, facebook, orkut.
• Blogging – creating similar blogs maintaining them and getting link backs from them.
• Forum Commenting – Getting into conversation with people on similar discussion forums and leaving link over     there.
• Buying links – buying high Page Rank Links
• Press Releases – Submitting press releases and links in them

These are just the basic tasks broadly classified, the exact methodology if formulated only after carefully examining the website we want to optimize and for what keywords. And BEWARE wrong methodology can penalize your website, as search engines are very smart to sniff that someone is deliberately promoting their website. So it has to be gradual and natural.

Seo Consultant Central Texas – SEO Austin