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Tag: Press Release

Power Of Press Releases In Promoting A Business

September 6, 2010

Press release is communication of something newsworthy or dissemination of information to the press media.  Today we have a better opportunity to reach huge mass of people through internet.  If you have started a business lately or already own a business and wish to promote it among masses then Press release can be an effectual tool for you.

Press releases are now becoming very popular. It is a common trend among businesses to launch a press release as soon as they launch any new product or service.  A press release not just informs people about their new product or service but it also gives them details as why they should use the product.

Press release also briefs about the history of the company as well so that the reader gets information about company’s background as well.  A press release can bring a good deal of traffic towards your website and can increase your sales considerably. Search engine optimization is something that everyone has heard of and ruling the internet world.  If you create an optimized press release then your audience can get information about your new promotions and launches just by entering the desired keywords in the search bars.

In order to get maximum from your press release, tweet a link to your website into it so that people can visit your company’s website after reading your press release. Make sure the press release is created professionally and keeping in tune with the guidelines of writing a press release so that it is easily accepted on online press release directories. If you keep these tips in mind then your press release will be picked easily by the search engines and will get you the desired results.

Once you renew anything on your website or launch any new product line then you can launch a new press release. This will not just add to your product visibility over the net but your website will keep getting popular in no time. You will definitely get better page rankings and a good flow of customers would be directed towards your website that will in turn bring you more sales and profit.

We at Centex Technologies create effective Press Releases and distribute them. To know more about our Press Release services visit us at CentexTech.com

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How Press Releases Help In Internet Marketing And SEO

June 14, 2010

An online presence has become a matter of existence for all kinds of organizations today. Everyone wants a higher ranking in the search engines. There are plenty of options available for popularizing your business on the Internet. One of the lesser expensive ones, includes Press Releases.

Press releases are write ups and information relating to your organization or line of business. The good news is that these indirect promotional measures help in Internet Marketing and Search Engine Optimization. Listed below are a few pointers to be kept in mind while using Press Releases for Internet Marketing:

What does the Press Release communicate?
The Press Release shows how your organization is an expert of the business. Typically press release communicates the latest news about your organization. You may also give out a press release on new product launch. Besides the news, you may write on topics relating to some functions, methods or processes relating to your field of operation. Share your invaluable experience with others, and see the response. The Release must also benefit the target audience in some way or the other. The best content relates to providing information that helps in making choices or simplifying the buying process for the customers.

Framing a good Headline
A catchy headline with keywords will take your website’s ranking much higher than you expect. These can lead the reader to the exact piece of factual information they are looking for. Headlines can also be funny and innovative. Again, a good Press Release must have the relevant keywords in the heading itself. Else, the search engines might miss out on the keyword importance for the website.

Keywords in the Press Release
Before typing the information, decide on some easy yet most searched keywords. While choosing keywords, think from the customer’s point of view. It is best to include keywords in the heading and repeat them around two or three times in the write up. This really helps in marketing your product on the Internet.

For complete SEO and Internet Marketing solutions contact Centex Technologies. Experts at Centex Technologies have years of experience in providing unmatched SEO services. Please contact us to know how Search Engine Optimization can help you in taking your business to new heights.

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