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Tag: Local Business Listings

Local Business Promotions Through Google Places

May 23, 2010

Local Business Listings is Google’s one of the latest additions to “Google Search”. Google Local Business Listings, now “Google Places”, allows you to list your business on Google’s network for a specific location. Google Places works with Google Maps to accurately show your business location on maps and allows users to find directions and know distance to your establishment. Google Places is location specific, and shows result only for the businesses listed in a specific region. The listing is generated by matching the keywords (filled while creating a campaign) and search queries. Google Places has empowered businesses, who rely on local clientele (for example computer repair shops, florists, doctors, car wash, auto repair, etc) to be found by people looking for services or products in a particular area.

To avail the maximum benefit from Google Places, you have to get high on Google Places rankings. To do so you have to create a customized campaign for the same. For creating an effective campaign, there are certain points that should be taken care of. They are:-

  • The title should be a business name. Keywords in title should be avoided.
  • Additional information for business should be always filled. It gives users insight about your business and is positive for your Google Places campaign.
  • Keywords should be included in the description of business.
  • Images and pictures should be added to your Google Places account and they should be named according to the targeted keywords.
  • Repeated punctuations are BIG NO. Do cross check your account for such errors like double commas etc.
  • Google Places gives an option to claim a listing on the same business address. If that is your business that is already listed on Google Places, always claim that.

Getting on top results for various keywords on Google Places is very much rewarding. Follow the above mentioned tips to fine tune your Google Places campaign.

We at Centex Technologies provide Search Engine Optimization, Pay Per Click account management, Google Places account management and  Shopping feed optimization services. Feel free to contact us for further information.

SEO KilleenWeb Development Killeen

Are you on Local Business Listing Networks?

Feb 1, 2010

Local Business Listing (LBL) marketing is the marketing buzz word now days. Companies are focusing up on providing the best local business results to users. After tremendous success of Google Maps and Google’s Local Business Listings, other search engines and advertisement networks are working round the clock to come up with the even improved local business solutions.

Even though, prior to Google’s LBLs there were many sites like Local.com, YellowPages.com, CitySearch.com, MagicYellow.com etc listing businesses according to the city/ area but they were not so popular among the masses. With advanced geo-targeting technology, Local Business Listings have become a convenient and accurate way to get information. Now you can find pasta restaurants, saloons, clinics, plumbers, real estate agents, car wash etc (the list is endless) in your area within seconds. Such an ease of finding information has made LBLs hot favorites.

For a business like that of a specialized doctor, florist, a pizza shop or a hotel, it is now important to be listed on as many local business networks as possible. It is estimated that being listed on local business networks can boost up revenues by 5 to 10 %. If you are among featured listings or listing through paid advertisements, then depending on your business, the number of enquiries generated through LBLs can be incredible.

Advertizing giants are not only working to grab online market share for LBL but are also targeting mobile and handheld devices. Various local business apps are already in market for IPhone. On 16th Dec, Microsoft launched Bing App for Iphone enabling users to do voice search, view local business listings and find directions.

With fast changing scenario of high tech marketing, it becomes mandatory to keep up pace with the innovations. For a specialized business targeting certain area, it is extremely important to be listed on local business listings. We at CentexTech, not only list business for clients on various LBL networks but also work to optimize them to generate higher revenues for our clients. To know more, please feel free to contact us.

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