Austin Internet Marketing | The Central Texas IT Guy

September 28, 2012

Pinterest provides a dynamic platform to engage your users and drive traffic to your website. The social media platform thrives on the power of images to grab interest and pique interest. If you own a blog, Pinterest can help you to generate interest for your blog posts, among your target audience. The quality back-links generated from the website can also work to boost your search engine rankings, bringing your website higher on Google and other search engines. Considering the massive growth that this platform has undergone since its inception in May 2011, it makes perfect sense for business owners to turn to it for positive publicity.

The following tips guide you on how you can use Pinterest to draw traffic to your website-

Create content-rich boards- The richer and more informative your content, the greater are the chances of it getting re-pinned, and people clicking on it to visit your website. You need to work out a captivating content strategy, involving posting your original content, as well as sharing relevant content by other people. The idea is to leave your followers waiting for the next update from you, and avoiding falling into a stereotype.
Choose long images over short ones- With the idea of social networking being relatively new, the learning process is changing every minute. A recent study conducted on Pinterest popularity shows that images that are “taller” have a greater chance of getting re-pinned than shorter ones. This does not mean that you should unnecessarily elongate images to make them longer, but instead, what you can do is combine a series of short images to create a longer one, serving the process of an info-graphic.
Remember, it’s all about images- What makes Pinterest stand in a league of its own is the fact that it chooses images over text. As a web marketer, you need to keep that perspective intact when using this platform. If you wish to pin your posts from your blogs, remember to keep blocks of texts minimal, and instead replace them with catchy images that convey your idea in a single glance.

Centex Technologies specializes in Internet Marketing strategies for Austin, Killeen and Dallas based businesses. For more information call us at (800) 236-1497

July 5, 2012

As an Austin-based business, there are numerous ways that you can benefit from internet marketing. The basic aim remains to get yourself noticed in the online world, and to attain top ranks in search engine results. Here are some useful tips on how you can make that happen by following some simple steps-

Make sure you have high-quality content on your website- When a user lands on your website, his basic aim is to gain some information, and you must ensure that he isn’t disappointed. Keep updating your website with fresh, relevant, and highly-informative content. Small businesses can benefit a lot from maintaining a blog.
Get the perfect Meta & ALT tags- The tags of your website have a major role to play in your online visibility. You need to ensure that your title tag is unique, aptly describes the page below it, and uses the keywords that you would like to get searched for by users. If you are a local Austin-based business, it is a good idea to include ‘Austin’ in your title tag.
Local business submissions- With the revolution that has been brought about by internet marketing, it is no longer enough to simply be listed on a telephone directory. Prospective clients are likely to visit listings of the top ten local businesses directories relevant to the given keywords, look for businesses on social networks, and even use mobile and GPS services to detect relevant businesses to their purpose in Austin. To ensure that you figure in all these searches, you must get your company’s information listed in all the relevant databases.
Create a Google places page- By creating a Google places page, you can list all the relevant information regarding your business at a single place, and even add photos and videos. The next step is to optimize your page, to ensure that you figure somewhere on the top of search results for the keyword relevant for your business.
Hire an SEO expert- Even though you might be able to take care of the major factors that affect your ranking on search engines, an SEO expert would help to fine-tune your efforts, and push you even higher on Google and other search engines, which remains the top goal of any internet marketing campaign.

We at Centex Technologies provide SEO Services, Internet Marketing Services, Web Development and Designing to our clients in Austin, Dallas, Killeen and other Central Texas areas. For more information feel free to call us at (800) 236-1497

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Increasing Pinterest Traffic On Your Website

Internet Marketing For Austin Businesses