Archive for category Website Design

Website Navigation Mistakes You Should Avoid

July 24, 2015

Website navigation plays a significant role in the success of your online business. It should be clear and intuitive with the ultimate goal of taking users to the desired page in the shortest possible time. If users are not able to find what they want, they might get exasperated and leave the website, subsequently affecting all your internet marketing efforts.

Given here are some of the common mistakes you should avoid while finalizing your website’s navigation:

  • Being Too Creative: When users visit your website, they usually expect the navigation menu to be present either horizontally on the top or vertically across the side bar. Therefore, you should avoid being too creative with the site’s navigation and leaving the visitors confused. Placing your navigation menu in non-standard places could result in higher bounce rate and lower conversions.
  • Not Targeting The Goal: The navigation should always represent the ultimate goal that you want to achieve through your website. If relevant web pages are not easily accessible, your visitors might leave the site. For instance, if you own a restaurant, your goal would be to get more reservations. Including a separate label to ‘Make A Reservation’ will provide an added convenience to the users for booking a table.
  • Providing Too Many Choices: When it comes to designing navigation, most companies try to include all their products or services into the main menu. Although this may seem to be a good idea, being overwhelmed with too many options may leave the users confused and unable to make a decision about which one to choose. To avoid this, try to keep your navigation as simple and clutter free as possible.
  • Incompatible Sizing: Website navigation is often designed for large screen computers. However, you must remember that such a menu may not aptly fit the screens of mobile devices. This can have a negative effect on visitor‘s experience and limit the site’s usability. You should make sure that your site is responsive so that the navigation can be restructured according to different screen sizes.
  • Using Non-Descriptive Text: Your navigation labels should be able to direct users to the right page. For instance, if you are an online apparel seller, using a generic term like ‘Products’ instead of ‘Men’s Denims’ can make it difficult for users to find what they want. Your focus should be on using descriptive terms that can allow people to view the desired product through minimum clicks.

We, at Centex Technologies, provide web design solutions to the businesses in Central Texas. For more information, you can call us at (855) 375 – 9654.

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Websites With Infinite Scroll: Pros And Cons

April 24, 2015

With online businesses wanting to create better and seamless user experience, a lot of companies are opting for websites with an infinite scroll. Infinite scroll websites are coded in such a way that they continuously load content as a user scrolls down a web page. The best examples of such websites are Facebook, Instagram and Twitter. However, infinite scroll website is not always the right choice for every business. Whether or not you should implement infinite scrolling depends upon the type of information that you want to present to your website visitors. Read on to know the pros and cons of a website with infinite scroll design:

Pros

  • Keeps Users Engaged: Infinite scrolling is a good option for websites that need to keep the users engaged for a longer time. As the content continues to appear, users keep on scrolling down the web page. Having to click on a ‘see more’ button might break the link of the users.
  • Great For Mobile And Touch Screen Devices: Infinite scroll design is a perfect fit for mobile and touch screen devices. Users just need to scroll down to view more information without having the need to load a separate web page. The information on these websites is presented in boxes which are quite appealing for the users to click to tap for more.
  • Easy To Manage Real Time Information: Websites that have to provide real time information to their users work well with infinite scroll design. For instance, continuous updating of news feed on Facebook allows the users to conveniently scroll through the entire content.

Cons

  • Lost Footer Information: One of the biggest drawbacks of infinite scroll design is that users are unable to reach the footer. People often refer to the footer for important information about the website such as contact details, social media links, copyright information, terms of use etc.
  • Inability To Search Specific Information: Users need to scroll through the entire page to search for anything specific on the website. Similarly, they cannot skip anycontent to view something that interests them.
  • Mapping Problems: Without pagination, users may feel disoriented about where they are on a particular pageor where the previously viewed content has gone. Infinite scroll websites do not have any back button to view the page visited earlier.

Before making the move towards an infinite scroll design, make sure the page design rightly matches the purpose of your website. We, at Centex Technologies, provide complete web design/development solutions to businesses. For more information, call us at (855) 375-9654.

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