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Internet Marketing Austin: SEO And Social Networking

August 20, 2012

With a website in place for your business, you are half way to benefiting from the myriad benefits that come with having an online presence in today’s web-dominated world. However, essential e-marketing techniques like SEO, SMO, and SMM are what determine whether your website gets a spot in a prime location, or remains that down-street business that just a few people know about. A few years ago, it might have been enough to just focus on the SEO strategies for your website, and ensure that your website ranked high on search engines.

However, nearly 70% of the American population having an active profile on multiple social networking sites, it is just as important to get the word of your business out on these networks. Ideally, your SEO strategies should be integrated with your social media and networking profiles, to result in a holistic internet marketing plan that not just attracts users, but also keeps them engaged. With the cut-throat competition that exists in nearly every industry on the internet, it takes persistent and dynamic efforts to make use of multiple channels for attracting users to your website.

Social media is your way to get directly in touch with your niche audience, at just a fraction of the cost and time that is usually invested into conventional marketing. You can achieve multiple purposes ranging from product marketing to reputation management, in just a few clicks on these social networks. Interestingly, social media strategies are also instrumental in boosting search engine optimization and lead generation. A part of search engine algorithms rely on user generated data derived from leading social networking sites, which means that back-links generated from these sites are of high value in improving your ranking on search engine results.

Both SEO and social networking reap results after consistent efforts carried out over a sufficient time period. If you wish to improve sales for your Austin-based business, both these tools are definitely worth experimenting with. These techniques, when carried out in tandem, will help to draw a targeted audience to your website, build brand awareness, improve customer relationships, increase customer loyalty, and ultimately boost sales and revenues for your business.

After all, business is all about relationships, and while SEO helps to initiate these relationships by bringing people to your business and efficient social networking makes them to stay there. We at Centex Technologies, Austin provide SEO and Social Networking Solutions to our clients based in Central Texas. For more information on our SEO, Internet Marketing, Website Designing and Web Development services please call us at – (800) 236-1497

Geo-Targeting For Google Search

July 19, 2012

Geo-targeting is an SEO technique that focuses on making your business location clear to search engines, and hence figuring in searches done in regard to that particular location. This is an especially useful tool for local businesses that do not have a global business set up, and can significantly help to propel you higher on Google. As a user on Google, you have probably noticed that the ads and search results that you see on your web pages are relevant to your location.

Google utilizes its ability to geo-locate to make that possible. When this approach is looked at the other way round, from the point of view of the websites that figure in these search results, the significance of geo-targeting becomes clear.

Enlisted below are a few simple steps that you can take to geo-target your website for Google search-

  • Get a country-specific domain, e.g. .com.au, .ca, or .uk to make the country that you are based in instantly clear to Google.
  • Make sure that your web hosting server is based in the same country that you are targeting. Some hosting providers may have offices in a certain country, despite actually being based overseas.
  • Something as simple as the language that you use on your website can be used to gauge your location. So make an extra effort to ensure that the spellings/ grammar/ colloquialisms in your site’s content reflect your actual location.
  • It is always useful to have in-bound links from local customers rather than overseas customers for geo-targeting your website. These could be any form of user-generated content like referrals or testimonials.
  • One of the easiest ways to generate local traffic for your website is by submitting your website to local search directories. It is important to look at the directory’s quality and ensure that it is presentable before making a submission.
  • Another great way to geo-target your website for Google is to include your name, address, and even pin code on the footer of each page on your website. Be careful not to overcrowd it with multiple addresses, but to create different pages for different locations instead.
  • It also helps to include your location in the tag of your website. For instance, you should choose “Texas property dealer” instead of “property dealing services”. This also stands true for other meta content like your website’s title and description.
  • You can also utilize Google’s webmaster account to let Google know about the location you wish to serve with your website.

If your potential customers are in your local area, you need to stop wasting time on achieving global search rankings, and make the most of geo-targeting. After all, it is the local customers who will eventually turn into loyal customers!

Centex Technologies is a Central Texas based SEO company that serves Austin, Dallas and Killeen regions. For more information on Internet Marketing in Austin, Dallas and Killeen, feel free to call us at our toll free no – (800) 236-1497

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Few Common Design Mistakes

Few Common Design Mistakes
In the modern era, everybody is eager to get his business online to reach masses. For that purpose they need to hire a web-design company to create a website that represents their products and services. It is one of the common mistakes made by most of the web design and development companies that they do not incorporate the much needed SEO elements. This is due to the fact that most of the web design companies are not mindful of SEO-friendly designs. As a result, even after making an awesome website, the company does not make much profit. It is all due to weak SEO web design concept.  This makes it important for you to always opt for a professional company that has exact knowledge about SEO elements to be incorporated in the website design.
Below you will find a few common SEO design mistakes that one must always avoid to attain Search Engine popularity:
1. Extra usage of Flash: Adobe has made a lot of outstanding strides in getting its files readable, and should be applauded for it. But it must be noted that the text in the Flash files gets embedded into the images, which are not interpreted by the search engines. Most of the time, the search engine sees a big blank spot whenever Flash is exhibited, so it cannot judge how relevant a website is.
2. Utilization of frames: Search engines also don’t like internet sites in frames as it is difficult for search engine spiders to examine and rank the website. The old hat coding impacts the reputation of the website and ends up in lowering down its rank within the search engines.
3. Applying JavaScript navigation: JavaScript is devaluated by the Web spiders. So abstain from making extensive use of javascript drop down links and other navigation tools.
4. Unnecessary usage of Graphics: Web crawlers do not acknowledge links that are made in graphics. They distinctly support links in text format, so whenever you need to make link, you should make it using the plain text format. For image links, proper usage of ALT tags should be done.
5. Utilization of hidden text: Making use of hidden text is against the guidelines of the search engines. Search engines might ban such websites and this would result in an immediate disbarment from all the web crawlers.
6. Lack of content on the home page: There are a few very big companies who think that they can get adequate search engine rankings with no need of supplying readable text to the website’s homepage. This is a huge mistake done by them. Content is what makes our websites readable for search engines and ideally, we should have keywords based content on the home page.
For hiring able web designers who very well understand the concept of both Web designing as well as SEO, choose Centex Technologies. We can be contacted at: Toll Free: (800) 236-1497.

April 11, 2011

In the modern era, everybody is eager to get his business online to reach masses. For that purpose they need to hire a web-design company to create a website that represents their products and services. It is one of the common mistakes made by most of the web design and development companies that they do not incorporate the much needed SEO elements. This is due to the fact that most of the web design companies are not mindful of SEO-friendly designs. As a result, even after making an awesome website, the company does not make much profit. It is all due to weak SEO web design concept.  This makes it important for you to always opt for a professional company that has exact knowledge about SEO elements to be incorporated in the website design.

Below you will find a few common SEO design mistakes that one must always avoid to attain Search Engine popularity:

  1. Extra usage of Flash: Adobe has made a lot of outstanding strides in getting its files readable, and should be applauded for it. But it must be noted that the text in the Flash files gets embedded into the images, which are not interpreted by the search engines. Most of the time, the search engine sees a big blank spot whenever Flash is exhibited, so it cannot judge how relevant a website is.
  2. Utilization of frames: Search engines also don’t like internet sites in frames as it is difficult for search engine spiders to examine and rank the website. The old hat coding impacts the reputation of the website and ends up in lowering down its rank within the search engines.
  3. Applying JavaScript navigation: JavaScript is devaluated by the Web spiders. So abstain from making extensive use of javascript drop down links and other navigation tools.
  4. Unnecessary usage of Graphics: Web crawlers do not acknowledge links that are made in graphics. They distinctly support links in text format, so whenever you need to make link, you should make it using the plain text format. For image links, proper usage of ALT tags should be done.
  5. Utilization of hidden text: Making use of hidden text is against the guidelines of the search engines. Search engines might ban such websites and this would result in an immediate disbarment from all the web crawlers.
  6. Lack of content on the home page: There are a few very big companies who think that they can get adequate search engine rankings with no need of supplying readable text to the website’s homepage. This is a huge mistake done by them. Content is what makes our websites readable for search engines and ideally, we should have keywords based content on the home page.

For hiring able web designers who very well understand the concept of both Web designing as well as SEO, choose Centex Technologies. We can be contacted at: Toll Free: (800) 236-1497.

SEO AustinWeb Design Austin

SEO Strategies That Work!

April 4, 2011

Though the concept of SEO may be a bit complex, there are few strategies that one needs to practice prior to starting any SEO related activity. The following elementary principles are quite significant for every web page or a site for which you are performing optimization:

1. Prefer not to buy any domain unless you really have to. For starting any new business venture, it is always advisable to use an existing domain that has already has achieved Google’s trust. Age of a domain name plays a significant role in indexing of new content. For a new domain, of course one will need to start the SEO and indexing process from the start.
2. It is suggested that one should not perform optimization for the search engines solely; rather optimization should be done by keeping in mind the target audience. The search engines look for the pages that according to them (search engine algorithms) are best suited and have most relevant information for the keyword phrases that user types in the search box. If those search phrases are related with your website content, then it is quite possible that your website will rank well on search engines. The aim of search engines is to provide the best information to end users so you must optimize your website with users in mind.
3. Don’t forget to research your keyword phrases extensively. To determine the suitable phrases to optimize for, employ research tools like Keyword Discovery, Word tracker or Google’s Keyword Tool. Accumulate the lists of the most relevant phrases for your website, and then select a couple of different ones for each page. Never strive for general keywords like “doctor” or “holiday”, as they are seldom indicative of what your website is all about.
4. Strive to make your website “crawler-friendly.” Search engine normally do not like the dynamic pages. Make it a point to utilize HTML coding and avoid dynamically developed pages as far as possible. If you are creating dynamic websites, use SEO friendly CMS.
5. Label all the internal text links and provide alt tags to the images as distinctly and descriptively as possible. Do not make your users to suppose what is at the other end with links that read “click here” or any other non-descriptive words. Try to be as descriptive as possible.
6. Write compelling content for the key pages of your website depending on your selected keyword phrases and your projected audience’s demands. Ensure that this content is easily viewed by the search engines.
7. Make sure that your website is “link-worthy.” The other websites that link to yours constitute a vital part of the SEO campaign. This is due to the fact that all of the major search engines lay a good deal of emphasis on your internet site’s overall link popularity.
8. Usage of title tag, description and Meta tags in the sections of your HTML is quite necessary. Create unique and keyword rich title tags. Description should also be provided when performing optimization. Build a description based on your website content and keywords. Last but not the least, if you are not making use of Meta tags in your web page, you may miss out some valuable traffic.
Centex Technologies provide many effective SEO packages. To know more about the same, contact us at Toll Free: (800) 236-1497.
  1. Prefer not to buy any domain unless you really have to. For starting any new business venture, it is always advisable to use an existing domain that has already has achieved Google’s trust. Age of a domain name plays a significant role in indexing of new content. For a new domain, of course one will need to start the SEO and indexing process from the start.
  2. It is suggested that one should not perform optimization for the search engines solely; rather optimization should be done by keeping in mind the target audience. The search engines look for the pages that according to them (search engine algorithms) are best suited and have most relevant information for the keyword phrases that user types in the search box. If those search phrases are related with your website content, then it is quite possible that your website will rank well on search engines. The aim of search engines is to provide the best information to end users so you must optimize your website with users in mind.
  3. Don’t forget to research your keyword phrases extensively. To determine the suitable phrases to optimize for, employ research tools like Keyword Discovery, Word tracker or Google’s Keyword Tool. Accumulate the lists of the most relevant phrases for your website, and then select a couple of different ones for each page. Never strive for general keywords like “doctor” or “holiday”, as they are seldom indicative of what your website is all about.
  4. Strive to make your website “crawler-friendly“. Search engine normally do not like the dynamic pages. Make it a point to utilize HTML coding and avoid dynamically developed pages as far as possible. If you are creating dynamic websites, use SEO friendly CMS.
  5. Label all the internal text links and provide alt tags to the images as distinctly and descriptively as possible. Do not make your users to suppose what is at the other end with links that read “click here” or any other non-descriptive words. Try to be as descriptive as possible.
  6. Write compelling content for the key pages of your website depending on your selected keyword phrases and your projected audience’s demands. Ensure that this content is easily viewed by the search engines.
  7. Make sure that your website is “link-worthy“. The other websites that link to yours constitute a vital part of the SEO campaign. This is due to the fact that all of the major search engines lay a good deal of emphasis on your internet site’s overall link popularity.
  8. Usage of title tag, description and Meta tags in the sections of your HTML is quite necessary. Create unique and keyword rich title tags. Description should also be provided when performing optimization. Build a description based on your website content and keywords. Last but not the least, if you are not making use of Meta tags in your web page, you may miss out some valuable traffic.

Centex Technologies provide many effective SEO packages. To know more about the same, contact us at Toll Free: (800) 236-1497.

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