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Category: Security Page 33 of 79

What Makes Location Tracking A Privacy Concern

Undoubtedly using location-based services like Google maps, taxi services, etc. has made our life easier, however, location tracking or geo-tracking poses some real privacy threats as well. In order to understand these threats, it is first important to understand how this data is collected.

How Is Your Location Tracked?

Location is tracked via your devices such as a laptop, mobile phones, tablets, smart-watches, smart jewelry, etc. In the case of a computer, your IP address can be used to track your location. If you are using a mobile device, the location is tracked via GPS, cellular tower data, Wi-Fi signals, and Bluetooth beacons.

A number of popular apps also track your location such as Google Maps, Facebook, Yelp, Uber, dating apps, etc. Some apps may track your location even after you have turned off location tracking in your mobile settings. A common example is Facebook. The app can track your location by your city mentioned in the profile or check-ins.

Additionally, information about your location is also revealed by the metadata attached to your photos. Most mobile phones and digital cameras embed information such as GPS coordinates or Geotags when you take a photo. When such photos are posted on a social media profile, the embedded information is also shared along.

What Kind Of Information Is Revealed By Location Tracking?

Location tracking can be used to disclose a variety of information:

  • Where do you live
  • Your financial status based on where you live
  • Your place of work
  • The regular route of travel
  • Frequently visited stores
  • Your real-time location
  • If you are on a vacation and where are you staying

These are some common types of information that can be disclosed by location tracking.

Privacy Concerns Caused By Disclosure Of Such Information:

  • Stalking & Harassment: Availability of detailed information about your location increases your risk of being stalked or harassed. If a stalker knows your frequently visited places, he can easily identify a place and the best time to confront you.
  • Robbery: Burglars can get hold of sufficient information about you by eyeing your location tracks. This enables them to know when you won’t be home or if you follow a secluded path to your work. Discloser of such private information puts you in a danger.
  • Contextual Advertizing: Contextual advertizing is a rising problem among social media users. Marketing professionals pay a high price for access to personal information such as location data of individuals. This helps them in understanding the user behavior to modify their advertizing campaign accordingly. This has led to a rise in the number of cyber-criminals trying to track the location of individuals for building databases that can be sold to organizations.
  • Frauds: Fraudsters can gain access to your location data for building and studying your individual profile. This profile helps them to have a sneak-peak in your personal life to fabricate a fraud.

For more information on privacy concerns arising out of location tracking, call Centex Technologies at (254) 213 – 4740.

Need Of Augmented Reality Strategy For Businesses

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Potential Hurdles Limiting The Internet of Things

There is immense hype surrounding Internet of Things (IoT). However, irrespective of technological advancements and immense benefits offered by IoT, there are some potential challenges that limit the application of IoT. In order to understand these hurdles, it is first important to understand what IoT is and how it works?

IoT is a network of interconnected things, devices, machines, animals or humans that are equipped with sensors, software, network connectivity and necessary electronics which enable them to share, exchange and collect data. The sensors of every connection in the network communicate with a cloud system and send data to it through internet connectivity. Once data is received by cloud, the software processes it to take an action like sending an alert or making adjustments to sensor/device with manual efforts of the user.

Following are the hurdles that limit the use of Internet of Things:

  • Availability Of Internet: Although IoT offers high levels of convenience and technological access to users, but there is a basic internet requirement for IoT to be operational. Undoubtedly, internet access is not considered to be a problem by majority of people, but there are still some areas of world where internet connectivity may be spotty or absent.
  • Expenses: IoT requires placement of sensors on the devices or objects. For implementing this technology to its complete potential, there is a requirement to place sensors on roads, traffic lights, utility grids and buildings. Embedding sensors on all required places is looked upon as a huge expense. Progress has been made to develop cheaper sensors. However, more progress is required before organizations would embrace the technology completely.
  • Privacy & Cyber Security: As the number of cyber security breaches is rising, organizations and individuals are thoroughly concerned about the security related to IoT. If every household item or organizational computer is connected over web, it raises the need for strict cyber security protocols.
  • Data Surge: It is estimated that by 2020, around 26 billion items or objects will be a part of IoT. This will lead to the generation of large amount of data. So, businesses need to invest in new hardware, equipment and data mining techniques for effectively collecting and analyzing data in real time.
  • Consumer Awareness: IoT is a technological buzzword, but still 87% of general public is unaware of the term or its actual meaning. There are chances that people may actually be using the technology in some way and yet be unaware of it. This lack of knowledge may result in loss of interest. However, there has been an increased interest in the use of wearable technology which could act as a gateway for other connected objects.

Irrespective of these hurdles, the number of IoT developers is expected to reach 4.5 million by 2020. This gives a hope for new solutions to these hurdles for facilitating the spread of technology and its applications.

For more information on Internet of Things, call Centex Technologies at (254) 213 – 4740.

Risks Associated With Cryptocurrencies

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The Risks Of Cloud-Hosted Data

With the increasing need of improving efficiency and reducing latency, most organizations are opting for cloud-based services. However, there are some risks associated with using third party cloud hosting services. These risks may have an impact on various aspects of business which could have financial, legal and technical implications.

Some of the common risks associated with cloud-hosted data are:

  • Consumer Visibility & Control: As the operations of an organization are transitioned to the cloud, it results in shifting of some responsibilities to CSP (Content Security Policy), which may lead to organization losing visibility or control over certain operations and assets. For example, network based monitoring and logging, limits an organization from accessing the details about its own application or data which should otherwise be easily accessible to the IT department. Thus, it is important to thoroughly ask the cloud service provider about various cloud hosting models and the level of control available before transitioning the operations.
  • Unauthorized Use: In order to inculcate user-friendly approach, some cloud hosting service providers may allow self-service to the users. This gives end users the authority to add more services without seeking necessary permission from the IT department of the organization. The lack of extra security increases the chances of addition of malicious links or code in the application and use of unsupported software, which can lead to enormous security breaches. This makes it important to understand access levels and service specifications provided by cloud hosting company.
  • Cloud Data May Be Compromised: Most of the business applications use APIs (Application Programming Interface) to manage and interact with the cloud services. If there are any vulnerabilities in API security, hackers may access and attack cloud resources and data of an organization. Compromised organization assets can be further used to perpetrate attack against other linked customers.
  • Exploitation Of Software Vulnerabilities: A shared cloud hosting service is simultaneously used by different organizations. Thus, it is important for the service provider to maintain clear separation between the resources of different cloud hosting users. If the infrastructure fails to maintain this separation, it leads to the risk of cloud data leakage. This loophole provides the hackers a chance to access the cloud resources and assets of an organization to launch a successful data breach.
  • Stolen Credentials: If organization’s credentials are compromised, hackers can easily take over the entire application which could result in Identity Theft attacks, deleted information, defamation of application interface, etc.

The risks associated with cloud-hosted data may lead to financial losses. Also, the cyber-attacks resulting from these risks mark a blow to the reputation of an organization. Thus, it is important to choose a cloud-hosting model and service provider after thorough diligence.

For more information on managing the risks of cloud-hosted data, call Centex Technologies at (254) 213 – 4740.

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