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SEO and Pay Per Click Campaigns for Ecommerce Websites.

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On May 17, 2010

In SEO Marketing

May 17, 2010

For any online business, getting on top of search engines is one of the most important business needs. For getting on top of prominent search engines (Google, Yahoo and Bing) various techniques are to be followed and careful site analysis is required. The process of getting websites on top of various search engines i.e. Search Engine Optimization or SEO, requires modifications and additions of various parameters in the website. Besides this, emphasis is given on important Off-Page optimization processes. An effective SEO will get your website on top ranks on search engines for desired keywords.

For online businesses with multiple products or services, it becomes quite difficult to target all categories and products through SEO. If you try to target all the products through SEO, the effort required would be too much in comparison to the returns you will get instantly. In such circumstances, Pay Per Click campaigns are run on various search engines. In Pay Per Click or PPC, once the campaign is set, you are charged for very click you get. Such campaigns are successful where there are many products and you need instant traffic to generate sales of products. Depending on the product’s cost, other expenditures, and profits desired, you can plan out your marketing budget for the same.

All major search engines like Google, Yahoo and Bing have their own PPC networks. They display your advertisements in Text format, Image Format or even Video format. Now days campaigns for mobile devices can also be created and ads can be displayed on handhelds. Search Engines and other PPC networks also display advertisements in the content of their network websites.

If you have a website with multiple products, to make the most out of online marketing, I would recommend going in for a SEO plus PPC campaign. We at Centex Technologies provide complete Internet Marketing solutions including SEO and PPC. We set up and manage your SEO and PPC campaigns to generate profitable ROI. Contact us to know more how we can improve your online presence and generate sales for your products.

SEO Killeen – PPC Killeen

Best Options For Web Development and SEO

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On May 9, 2010

In SEO Marketing

May 9, 2010

When you are looking for a firm that can handle SEO for your website, it is important to pay attention to several aspects. There is no doubt that SEO is an essential marketing technique and has to be handled with professional agency having expertise in both SEO and Web Development.

In reality, strong internet marketing requires detailed knowledge of the working of online business like design, programming and usability. There are certain advantages of selecting a web development and SEO firm, as listed below:

  • Search Engine Friendly Site – Top rankings are important and SEO-only firms will not focus on your site design, operations and incorporation of SEO strategies within your web application. While selecting a professional company, make sure that they undertake programming, image and code optimization. They must also understand the impact of web usage on conversion of visitors into buyers. Good SEO aims to enhance user experience, increase traffic and generate leads.
  • Technically Aware SEO Team – If a firm has experience of both SEO and web development, they can uncover the design and development aspects. As a result, errors can be removed and the site can be made search-friendly. Good programming and keyword-rich SEO work towards making your site easy to navigate and update. This makes it faster to load and get higher ranking on search engines.
  • One Stop Solution – One stop SEO/ Web Development solutions enables faster progress and application of various on page SEO factors on the website.
  • In-Depth Understanding – The development side of your website is as important as the SEO. It applies in case of static as well as dynamic or ecommerce sites. The right kind of marketing strategies and site features should be implemented together to achieve your business objectives.

Centex Technologies provides complete range of SEO and web development services for their clients globally. With expert Web Development and SEO team, Centex Technologies help you to realize your business goals effectively and efficiently.

Central Texas SEO Services – Central Texas Web Development

Understanding The Need For Advanced Security Systems for Corporates

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On April 27, 2010

In Security

April 26, 2010

The internet has become an indispensable part of business operations. It helps in ensuring better control and management through convenient communication and smooth functioning. However, it also brings a risk of virus attacks and data theft with its use. When your network is infiltrated, your corporate activities are sure to be affected.

Such issues make it essential for corporate entities to invest in strong IT security systems. Not only does it protect your business information but also prevents many financial losses. Unfortunately, many business organizations do not understand the need for full fledged security systems. For them, installing antivirus software is enough to deal with all sorts of virtual threats. This kind of negligence often leads to hacking of business security systems and disruption of important operations.

Gradually, the government is also realizing the importance of having robust security measures for corporate systems. Several laws and regulations have been put up for businesses in the private as well as government sector. Still, it is vital to think about the capability of your corporate’s IT security system and ensure that it can safeguard your database against all potential attacks.

If you are starting afresh or find scope for improvement in your business security, the first step is to fix quantifiable security measures. Also, you need to match them with your corporate goals in order to avoid conflict. It is also important that the security system makes your business identity and market presence stronger.

For many companies, it is a nightmare to lose all their data, be it business emails or invoices. Such a disaster can be avoided by implementing foolproof security systems with the help of latest Information Technology tools and techniques. In the ever changing world of Internet, your data needs to be protected from outsider as well as insider misuse.

A good way of dealing with security problems is to hire a security expert. Companies that cannot afford to do this can take appropriate measures for securing their data. This includes making weekly backups, replacing obsolete computer hardware and software and of course, updating your security software regularly.

We at Centex Technologies, located in Killeen, Central Texas, provides complete security solutions to our clients. Please feel free to contact us for further equerries.

Internet Marketing Guy – IT Support Central Texas

Role of Content in SEO

By

On April 19, 2010

In SEO Marketing

April 19, 2010

Every business having an online presence wants to compete on the basis of its visibility on Search Engines. Ecommerce web applications, Business websites, Blogs etc can increase their business returns manifolds with a proper Search Engine Optimization program.

Search Engine Optimization is a process of making Search Engine Friendly websites and ranking them on various search engines for targeted key words. SEO process involves multiple simultaneous processes and the start point is careful alteration and enrichment of HTML tags, codes and the Content. This helps in building upon the keyword search in various search engines.

The role of Content in SEO can not be underestimated. From the introductory paragraph on the opening page to the last phrase of the website, the right words go a long way in enhancing the rankings of websites.

Here are a few pointers for creating content from user and SEO point of view:

Content Quality

If the content created is user friendly, easy to understand and have proper tags and headings, users will spend more time on your websites. More time spent by users on your website not only leads to sales but also adds on to SEO. Content has to be well written to create interest for users.

Creative Taglines With Keywords

All blogs and websites work on Taglines and Tags. Creativity while framing the words surely helps to build up SEO. The use of ‘Pun’ or ‘Phrases’ can help innovate and enrich the content. Spicing up Current Affairs and using them as tags really adds to the SEO. Keywords should be used while creating tags.

Keyword Selection

Choosing the right keywords changes the game completely. The number of times the keywords get repeated also matters a lot. Over repetition of the same phrase damages the SEO. Changing the lexical structure of the keyword would improve SEO.

Originality  Of Content

The role of Content increases manifold when the content, the idea as well as the text is original. Search engines give weight age to original content. Copied content is bond to lower down your search rankings.

To sum up, Content plays a significant role in SEO. With the correct Tags and keywords, creative and original Content can really work wonders with your Search Engine Optimization program.

Based in Killeen, Central Texas, we at Centex Technologies provide SEO services to client globally. Contact us for SEO services and consultation.

SEO Killeen – SEO Central Texas

Apple iPad – What’s the Hype About?

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On April 12, 2010

In Tech Buzz

April, 12 2010

Apple iPad, the latest offering by Apple Computer Company, is a truly revolutionary product. It is particularly suitable for businessmen and travelers who want to promote their services. This device allows you to connect with people easily and quickly.

To begin with, the large touch screen allows you to view text, type documents, send emails and do internet browsing. Moreover, you can access the intranet of your organization through SSL/TLS and CICSO IP Sec VPN networking. Other resources can also be viewed through the advanced features present in Apple iPad.

Resembling a diary, the Apple iPad is highly portable and compact. Its appearance is in contrast to the powerful features contained in the device. You can set calendar events, check email, create invitations, review sales proposals, book flights and protect your data in case of theft or loss. Many accessories are also provided along with Apple iPad like iPad Dock Connector and iPad keyboard Dock.

Apart from the sleek design, amazing resolution and great body, the Apple iPad is worth purchasing for many other reasons. The feature-packed device includes:

  • Safari: With a flick of a finger, you can browse the internet in completely readable, large screen format.
  • Mail: It is very easy to scroll, write or delete mails with your fingers on the large onscreen keyboard of Apple iPad. The device can be tilted to modify views and change orientation of the screen. Automatic rotation and screen filling make it even easier.
  • Photos: To browse through photos, you just have to tap on albums, touch images or watch slideshows. Your PC can be easily connected with Apple iPad to import or export photos from stored data, emails or camera.
  • Videos: The high resolution Apple iPad screen offers fantastic and clear video viewing. The YouTube application can be used to maximize the experience while you enjoy HD quality video.
  • App Store: Apps for a variety of business, gaming and social networking have been specifically designed for the Apple iPad in the App Store.
  • Calendar: Multiple calendars can be displayed at the same time to manage various tasks simultaneously.
  • Contacts: All your contacts can be viewed as a list or individually at the same time.
  • Home Screen: The home screen can be customized with a wide range of background colors and wallpapers.

With so many remarkable features that can be operated with such an ease, no doubt iPad is the latest buzz among techies and businessmen. Stay tuned to get more information on latest trends in technology.

Roundrock Web Design – Austin Search Engine Marketing

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