Posts Tagged google
December 26, 2012
For the sake of the users, Google has been regularly updating its search algorithm. The main intention of these updates is to eliminate websites which are poor in quality and also have recurring content which is not helpful to the users. “EMD update” focuses on eliminating poor quality similar match domain websites from search engine ranks.
Some of the business owners used to register domain name similar to the keywords for which they are optimizing the site for. This tactic worked and was used by SEO optimizers and business owners to capture top ranks in Google for various keywords, even when the sites were of inferior quality. With changes in Google’s Algorithm (with EMD update), Google has restricted inferior quality websites (with same domain name like keywords) to rank high on search engines.
EMD Update Is Really A Penalty?
Well No, EMD update is not a penalty it simply removes the “benefit” enjoyed by the same match domain names in search engine ranks. The EMD update, gives a leveled play field to all domain names which is based on quality of content.
Recovering from EMD update:
A lot of websites having domains names (with keywords) have faced a drop in their search engine ranks. Here are few steps that can help your website recover from EMD update:
- You have to update your website with quality content. Make sure the content is for the users and not for search engines.
- Update your website with Videos, Pictures, Infographics etc to make it more useful for users.
- Delete inbound links which are spammy and do not have any positive influence on your website.
- Share your website on social networks.
- Update your content regularly.
- If your business targets local clientele, make sure your website is submitted to prominent local business directories.
Centex Technologies is a Dallas, Killeen and Austin Texas based IT company providing SEO, Internet Marketing, Web Development and Website Design services. For more information, feel free to call us at – (800) 236-1497
Jan 24, 2010
According to an SEC filing, Google’s Co-Founders Larry Page and Sergey Brin have planned to sell off their 10 million shares over next 5 years. With stock trading around $550 as on Jan 22, 2010, total revenue generation is estimated to be at $5.5 Billion. This is a typical strategy followed by tech founders to diversify their share holdings. Microsoft’s founder, Bill Gates sold stocks of Microsoft in a similar manner to diversify the stock value.
Larry and Sergey, with each selling 5 million shares will be collectively left with 48% voting power and 47.7 million shares (15% of total Google’s outstanding capital stock). Current holdings held by the co-founders is of 57.7 million shares which represents 59% of voting power and 18% of Google’s total outstanding capital stock.
Though the founders would have the largest holding in Google but the sell off would mean that Larry and Sergey will no longer have full control on share holder voting outcome as they do today. Of course they can stop selling shares before they are left with 50% voting power. Even if they sell off entire 10 million shares and have 48% of voting power, Larry and Sergey have long list of loyal supporters, employees and investors who would go along with their say in decisions made in the company.
With advancements in Google’s technology and strategic introduction of Android, Google Chrome and Nexus One, future looks bright with Google.
Centex Technologies provides SEO, Web Development, Software Training, Electronic Medical Record and Networking Services in Killeen area in Texas.
Jan 17, 2010
GOOGLE is the name that strikes your mind first when you want to find something on internet. In true sense, Google is the synonym for internet. If you are looking for bakeries, florists, plumbers or even internet developers, all you need to do is to go to Google and search and find the right source to match your requirements. Google is the lifeline for businesses that are looking to be found by clients all over the world.
Generally a normal user would just browse through the first couple of pages in Google while searching for what they need. If they do not find what they want, they would in general experiment by changing or modifying the keyword they use for searching. Keeping this in mind Google brings up the most relevant searches on the first page for different keywords. For this, Google uses an algorithm which would measure the site on its relevance with the keyword being fed in by the user to get the best and the most relevant result on the first page.
Although Google’s idea is simple, the implementation hasn’t been that easy. There are many webmasters who keep researching on the Google algorithm and try to make changes to their websites according to what Google likes. This is a way to reach the first page of Google for a related key phrase. However, Google knows about such elements and to avoid such websites Google keeps changing their algorithm enabling such tricksters to keep making changes to their websites. The latest change that Google has made is very recent which has started taking effect January onwards.
Google has now emphasised on the way site code is written. Google wants the code of your site to be clean and easily read. In brief, Google wants you to keep the code (HTML and scripts) to be short and sweet. However, this is not the only thing to be able to see your site on first page of Google. There are others as well, but if you can just follow the Google guidelines on optimization, your site will surely rank well.
To sum it up all, type Google Guidelines for Optimization on Google and find out how Google wants you to build your website to be indexed easily by Google.
Centex Technologies provides Search Engine Optimization services across globe.
Jan 10, 2010
Google launched Nexus One mobile phone on January 5th 2010. In a bid to grasp mobile phone market share and to promote Android Smartphone platform, Google partnered with HTC to develop and market smart phone under the brand name “Nexus One”. Clearly this is an effort to get android platform to even more users, maybe as a part of Google’s strategy to acquire larger base of users to present mobile advertisements and apps and continue growth of Google’s ads revenue generation in changing technology scenario. With its own platform, Google can present advertisements freely to users which could have not been the case with Iphone or other Smartphones available.
Features of Nexus One Phone:
Size and weight
Weight 130 grams w/battery, 100g w/o battery
3.7-inch (diagonal) widescreen WVGA AMOLED touchscreen
800 x 480 pixels
100,000:1 typical contrast ratio
1ms typical response rate
Camera & Flash
Autofocus from 6cm to infinity
2X digital zoom
User can include location of photos from phone’s AGPS receiver
Video captured at 720×480 pixels at 20 frames per second or higher, depending on lighting conditions
Cellular & Wireless
UMTS Band 1/4/8 (2100/AWS/900)
GSM/EDGE (850, 900, 1800, 1900 MHz)
Bluetooth 2.1 + EDR
A2DP stereo Bluetooth
Power and battery
Removable 1400 mAH battery
Charges at 480mA from USB, at 980mA from supplied charger
Up to 10 hours on 2G
Up to 7 hours on 3G
Up to 290 hours on 2G Up to 250 hours on 3G
Up to 5 hours on 3G
Up to 6.5 hours on Wi-Fi
Up to 7 hours
Up to 20 hours
Qualcomm QSD 8250 1 GHz
Android Mobile Technology Platform 2.1 (Eclair)
4GB Micro SD Card (Expandable to 32 GB)
Assisted global positioning system (AGPS) receiver
Cell tower and Wi-Fi positioning
English (U.S), French (France), German, Traditional Chinese, Simplified Chinese, Italian, Spanish, Portuguese (Brazil), Korean, Japanese, Russian
Dec 21, 2009
Website owners can enroll to Adsense, which is an ad serving application run by Google Inc, to enable text, image, and video advertizement on their websites. Administered by Google, these advertizements generate revenue on either a per-click or per impression basis.
With the use of Google Adsense website publishers of all sizes can easily earn money by displaying targeted, unobtrusive Google ads on their websites. Google Adsense which is a fast and easy way to display ads, also allows you to provide Google search to your site users.
Depending on the content of your website, advertizements are displayed. Google Adsense code automatically selects the keywords or which ads can be displayed. You can also choose to “not to” display advertizements for a particular website. Adsense is free, and if anybody has a site and complies with program policies and eligibility criteria of the company, it is encouraged that he should give it a try. The only step away is the completion of the online form.
After filling up form, Google reviews your application and activate your account. Account activation takes normally few days. If your website does not conform Google guidelines then your application can be rejected. Once your account is activated, all you need to do is to choose the ad format and get the Google Adsense code, which can be pasted in HTML code of your website where to want to display the advertizements.
Once your Google Adsense code is in place, ads will start up showing on your website. Every time a user clicks on the advertizement, your account will be credited with some amount (depending on the advertizement). Google Adsense provides a user friendly account management where you can view your accounts performance, stats, and amount generated etc.
Adsense provides a transparent and legitimate revenue generation system to web masters and publishers. If your website is having good content with high number of visitors, then Google Adsense is a perfect way to monetize it.