How To Use Trending Data From Twitter To Promote Your Business


October 17, 2013

As a business owner with an online presence, you are probably aware of the impact that trending hashtags have on the online world. For the uninitiated, a hashtag is a phrase or a word following the symbol “#”, which gained immense popularity on Twitter, and have now spread to other social networking sites like Facebook and Google Plus. So how can you use these trending topics to promote your business? The first thing that you need to understand is that trending hashtags change in real time, which is why it is important to keep track of what is trending at a certain point, before using it to promote your business.

When you notice a trend that relates to your business, you can participate in it by using this tag. Having a trending tag in your content update helps you to spread your message to a wide audience, spreading beyond your fans and followers. While this is a great way to get your few invaluable seconds of fame on the web, you need to pay heed to social media etiquette while using trending tags to promotes your business. As a ground rule, you should never spam trending hashtags by over-posting trending tags, or posting tags that are not related to your business.

At present, Twitter and Google+ are the only social networks that allow you to view trending topics on their sites. However, the trends on these websites are easily transferable to Facebook, Instagram, and even Pinterest, making it possible to integrate this marketing strategy on all your social media networks. Apart from viewing trending topics directly on Twitter and Google+, you can also make use of other online resources to explore more in-depth trending tag opportunities. Some such websites include Trendsmap and Hashtags.org.

The effective use of trending data on Twitter and Google Trends for your business can help to gain followers on these sites. However, remember to stay away from political or news-related hashtags, as even though these might result in increased traffic for your website, they are sure to generate an equal amount of negative publicity, leading to the backfiring of your marketing strategy. Even if you must choose a trending tag that does not directly relate to your business, do so smartly.

Centex Technologies provide Internet Marketing Services to its clients. For more information on how to use Twitter in your marketing strategy, call us at – (855) 375-9654

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