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Tag: Social Media

How To Use Trending Data From Twitter To Promote Your Business

October 17, 2013

As a business owner with an online presence, you are probably aware of the impact that trending hashtags have on the online world. For the uninitiated, a hashtag is a phrase or a word following the symbol “#”, which gained immense popularity on Twitter, and have now spread to other social networking sites like Facebook and Google Plus. So how can you use these trending topics to promote your business? The first thing that you need to understand is that trending hashtags change in real time, which is why it is important to keep track of what is trending at a certain point, before using it to promote your business.

When you notice a trend that relates to your business, you can participate in it by using this tag. Having a trending tag in your content update helps you to spread your message to a wide audience, spreading beyond your fans and followers. While this is a great way to get your few invaluable seconds of fame on the web, you need to pay heed to social media etiquette while using trending tags to promotes your business. As a ground rule, you should never spam trending hashtags by over-posting trending tags, or posting tags that are not related to your business.

At present, Twitter and Google+ are the only social networks that allow you to view trending topics on their sites. However, the trends on these websites are easily transferable to Facebook, Instagram, and even Pinterest, making it possible to integrate this marketing strategy on all your social media networks. Apart from viewing trending topics directly on Twitter and Google+, you can also make use of other online resources to explore more in-depth trending tag opportunities. Some such websites include Trendsmap and Hashtags.org.

The effective use of trending data on Twitter and Google Trends for your business can help to gain followers on these sites. However, remember to stay away from political or news-related hashtags, as even though these might result in increased traffic for your website, they are sure to generate an equal amount of negative publicity, leading to the backfiring of your marketing strategy. Even if you must choose a trending tag that does not directly relate to your business, do so smartly.

Centex Technologies provide Internet Marketing Services to its clients. For more information on how to use Twitter in your marketing strategy, call us at – (855) 375-9654

Methods Of Promoting Your Business Through Facebook

December 6, 2010

If you have chosen to promote your business through facebook, there are a variety of methods that you can follow. Facebook is a great platform to spread information about your business and acquire a fan following. It goes a long way in ensuring that your business remains memorable in the minds of the consumers and your advertizing message does not fade into oblivion among the large number of businesses that advertize online.

The following methods should be kept in mind when promoting through social media like facebook:

  1. If you have created a facebook page, your job just does not end with filling in descriptive details about your company. The most important thing is to remain active and update your status regularly while posting relevant details about new things related to your business that are likely to be of interest to readers.
  2. You must adopt an interactive strategy and always be willing to respond to queries, doubts and suggestions irrespective of whether they are positive or negative. Your page should be used to create a bridge between your company and your consumers.
  3. You can create unique applications and fun games that centre on your brand and advertizing strategy and display them on your page. This helps create a friendly rapport with your customers who are likely to keep coming back to your page for more such interesting activities.
  4. There should be a comprehensive description that provides detailed information about your business and the products or ideas that you intend to sell. A history of your business can also be written and your achievements in your field can be showcased to help win the trust of potential customers and build an effective market standing.
  5. You can use facebook groups to generate useful discussions regarding your business and also use it as a means to gain feedback from your customers. Facebook groups help keep communication channels open with your customers and also create excitement about your business as your products become discussed about online.
  6. Apart from the above, you can also put up pay per click advertizements on facebook while paying them a nominal amount of fee in exchange.

Without doubt, facebook is a great way of promoting business. We at Centex Technologies create effective marketing plans for our clients. To know more how we can spearhead your marketing campaign, feel free to contact us at 254-213-4740.

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