Web Development Austin, SEO Austin, Austin Search Engine Marketing, Internet Marketing Austin, Web Design Austin, Roundrock Web Design, IT Support Central Texas, Social Media Central Texas

Tag: SEO Mistakes

Common SEO Mistakes Made By Ecommerce Portals

June 20, 2015

There are thousands of ecommerce websites offering innumerable line of products, thus, making it extremely difficult to gain prominence in search engine results. By having several web pages listing different items, SEO for an online shopping portal becomes far more challenging than it is for other business websites. Owing to this, there are some common mistakes that most ecommerce companies are likely to make in their SEO campaign. Some of these are discussed below:

  • Not providing product descriptions: While high definition images are essential to drive users’ attention, not accompanying them with product descriptions is the biggest mistake most companies make. Search engine crawlers use the content of these descriptions to index your website for that specific product. Make sure you include proper description giving complete details about the product to increase your web presence.
  • Duplicating content from manufacturers’ website: Most ecommerce portals use descriptions exactly as given on the manufacturer’s website. While you may be providing accurate information about the product, you may get penalized by Google due to duplicacy of content. To avoid this, you must write informative and unique content that help your customers make the purchase decision.
  • Not including product reviews: Not providing product reviews is also a major mistake made by ecommerce websites. These are equally important as descriptions to achieve a higher conversion rate. Majority of customers usually read the reviews posted by previous buyers to decide if they should buy a specific product or not. Positive reviews will help to make your site look credible and boost profits.
  • Duplicating title tags: Another SEO mistake made by ecommerce companies is using the same title tags on all landing pages. Ideally, only the home page should have your brand name in the title tag, as opposed to all inner pages. In order to maximize your SEO potential, try to create unique key phrases relevant to the product listed on the page.
  • Not optimizing URLs: Even if you have a well-designed website and unique product descriptions, you might be losing out on web traffic in the absence of an optimized URL. To avoid making this mistake, ensure that your website has a clean and descriptive URL instead of being a jumbled mix of random letters or numbers. You should also try to include relevant keywords in the URL.

We, at Centex Technologies, provide comprehensive SEO solutions for ecommerce companies. For more information, you can call us at (855) 375 – 9654.

Most Common SEO Mistakes

June 20, 2011

There are millions of web sites and enormous amount of information present on the internet. If you want to increase the online visibility of your web sites, it is very necessary to achieve a high ranking in the most popular search engines like Google, Bing and Yahoo.

You can definitely increase the usefulness of your web site by knowing the basics of SEO or search engine optimization and above all, avoiding the most common SEO mistakes. Some of the common SEO mistakes that most people commit and the ways to avoid them are given below.

Not using title tag

Title Tag of a page describes in brief what a particular web page is all about. It can be deemed as one of the most important factors for deciding the web ranks in various search engines. Title tags of a website should be carefully created.

File name of the page

Sometimes, in the course of shortening, the file name does not remain clear and descriptive. To be indexed appropriately in the search engines, it is better to have a descriptive file name. Thus, the file names should be evocative and must contain keywords.

Bad or duplicate content

Duplicate or bad content in the tags or in the web pages are bound to reduce the probability of the web sites to be catalogued in the popular search engines. Inappropriate keywords in the title and description also have a negative effect on the search engine rankings.


Link building, social bookmarking and directory listing is one of the best SEO tools. Every web directory takes different listing time. You have to be patient unless the directory lists your web site. Resubmitting can cause a delay in this process or you can also be excluded from listing.

Bad internal page links

It would be good to have enough internal links in the web pages that links it to other pages of the web site. Also, the dead links should be removed.

Keyword stuffing

Stocking up the irrelevant keywords should be avoided because the search engines index only the necessary keywords. Thus, it is absolutely useless to add unnecessary keywords.

Untraceable navigation

The search engines do not trace Javascript calls, Flash links, drop downs etc. thus, instead of using these elements, try to use the text based links.

The upshot is that you can’t ignore search engine optimization if you want long term traffic for your web site. So, avoid making these mistakes and carry out a successful SEO campaign.

We at Centex Technologies spearheads in SEO. For getting high ranks for your website in popular Search Engines, contact us. Our toll free number is 800. 236. 1497

Austin Search Engine MarketingSEO Austin

© Copyright 2022 The Centex IT Guy. Developed by Centex Technologies
Entries (RSS) and Comments (RSS)