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Tag: Google Adwords

Benefits Of Google Adwords Advertizing

February 14, 2011

Google Adwords is the most widely used method of advertizing on the internet today. It has become quite popular at a rapid pace due to the ease with which a Google Adwords account can be created, and managed. Another advantage of Adwords advertizing platform is the amazing reach for advertizer’s over the net. Some of the advantages that stand in favor of Google Adwords instead of other means of advertizing or marketing have been listed below:

  • Google Adwords network is not a very expensive proposition for medium and small sized businesses looking for a good marketing campaign that can help bring in increased business. It is possibly one of the cheapest ways to advertize successfully on the internet today. You do not even need to pay a certain fixed amount to be able to use Google Adwords services. You are only charged on the basis of clicks your ads receive.
  • The ease with which it is possible for anyone to sign up with Google Adwords makes it a lucrative proposition for those looking to advertize their products or services. The registration process is fairly simple and you can list your ad merely after filling a form specifying your business information along with payment details. You will not need to wait for many hours in order to see your ad online as it will be placed immediately.
  • Google Adwords offers valuable information to its users relating to the most popular and typed-in keywords that can help you make your ads better and thus attract more visitors. There are certain tools that enable you to determine whether the keyword that you are choosing is one that will be searched frequently by a sizeable portion of online visitors or not. You can use these to your advantage and make the requisite changes in the formation of your ads before you put them online.
  • You can put up ads that are tailor made to suit your needs. Google Adwords allows you to decide the exact number of hours and timing that you want your ad to be placed online.
  • You can track the campaign performance through various ROI tools like Conversion tool, Google Analytics etc.

For more information on managing your Google Adwords account, please feel free to call us at – (254) 213-4740. We at Centex Technologies provide Pay-Per-Click management, Search Engine Optimization, Web Development and Designing services.

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How To Generate High ROI From Adwords Campaign

July 19, 2010

If you are just starting with a PPC campaign for your online business or already frustrated with low promotion performance, you need to understand some things about Google Adwords and generating ROI.

Sometimes, the pressure of delivering results makes you lose focus from the most important factors affecting your Adwords campaign. These include:

  • Impression rate
  • Ad position
  • Click through rate
  • Conversion rate

Basically, Google evaluates your daily budget to control the frequency of your ad display. If you have a small daily budget, your ad will show for a few hours every day. On the other hand, your ad’s position is determined by its rank number, which is calculated as follows:

Rank Number = CPC (Cost Per click) x CTR (click through rate) x (Ad quality)

To improve your PPC marketing and generate high ROI from Adwords campaign, the following steps are a must.

Ad Delivery – when searches are performed under your keyword, your ad must show up. The daily budget controls your ad display and hence, needs to be increased for maximum exposure of your website advertizements. As your actual spending depends on the click through rate, your margin on the daily budget is about 50%.

Ad Delivery per Keyword – Google will display ads according to the keywords searched by online users. Your Adwords campaign can have one or more adgroups. This constitutes of a few keywords and ads that trigger your ad. For higher ROI, you can consider splitting of keywords and creating new keywords with low impressions.

Cost Per Click (CPC) – It is important to know if clicks are made for targeted keywords. You can improve your ROI from Adwords campaign by reducing clicks on non-targeted keywords. This happens when you lower the Max CPC and your ad position. The bid can be raised for keywords that are performing well.

Ad Optimization – Creating interesting ads and linking them to relevant website content/ graphic is a good way to reach the target audience. Make sure that your ad communicates your unique selling point and why users should visit your site. The landing page should also be informative and call for action.

Located in Killeen, Central Texas, we at Centex Technologies provide complete Internet Marketing solutions for web businesses including Pay Per Click campaigns, SEO and Social Network promotions. Feel free to contact us for custom quote.

SEO TexasInternet Marketing Texas

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