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Tag: Austin SEO Services

Need Of Online Reputation Management

March 30, 2013

In the modern age where information about everything, right from an individual to a company is available in just a single click, online reputation management has a huge role to play. As the owner of a company, it is immensely important to regulate and control the information that appears in search engine results for your company when existing or prospective clients. Right from customer reviews on high-ranking sites like Yelp to “companynamesucks” domains, there is a lot that needs to be considered while devising an online reputation management strategy for your company.
The following tips guide you on the dos and don’ts of online reputation management-

  • Social media communication- Just creating profiles on all the leading social media networks is not enough. What is really important is paying attention to what people are saying about you on these sites, and showing your concern by responding and engaging in active communication.
  • Company policy- While having a team of employees dedicated to your company’s online reputation management is a great idea, it can backfire in the absence of a well-defined company policy. If every employee deals with social media complaints and feedbacks individually, the inconsistency of these responses can work against the company’s reputation.
  • SEO for your company’s name- The best way to make sure that people see what you want them to see when they search for your company’s name online, is to dominate your company’s name in search results. This can be done by simple strategies such as using your company’s name in HTML tags, title tags, your about us page, your website’s URL, etc. It is also a good idea to refer to your company in the third person whenever possible- for example, instead of “we are dedicated to providing” use “XYZ is dedicated to providing”.
  • Diversify your online presence- When it comes to online reputation management, a key aspect is building your online presence. Right from blogging to being active on all major social media sites and getting listed in local directories, there is no end to the number of things that can be done to have a diverse online presence.
  • Monitor your search results– The most important part of online reputation management is keeping an eye open for all that’s being said about your company, and having a strategy in place for dealing with negative comments. The best way to do this is usually to contact the creator of this content personally, and either find a way to change their opinion, or leave a comment describing how you plan to deal with the feedback.

We at Centex Technologies provide online reputation management in Austin TX, Dallas and Killeen areas.

How To Utilize Google Maps For SEO

Google Maps are an indispensable part of our online activity, and come in handy each time we want to search for a local business. Most business owners understand the impact that a good Google Maps listing can have on their online marketing strategy, which is why even the small sized businesses take out the time to fill out their Google Maps listing. This, however, is just the first step to actually use Google Maps – Optimizing Your Business For Google Search.

So how can you go from being shoved behind in the “more results near XYZ cities” to earning a coveted spot in the Google ten pack? Here are some essential tips to guide you through-

  • Verify information on your listing- This is the first and most basic step, but can make a huge difference, considering the major stress that Google has always laid on relevancy and authenticity. Something as simple as listing two different business addresses can make Google discredit you. Make sure that the information on your website’s contact page is the same as that on Google Maps.
  • Increase your inbound links- One of the easiest ways to bring yourself higher on Google Maps listings is by increasing citations and inbound links from genuine local sources. Registering on reputed directories is a good way to start.
  • Collect user reviews- User-generated content is always given high emphasis by Google, and the same stands true for Google Maps. Even though there is sure to be an occasional negative review, that should not make you shy away from encouraging users to share their experience. Start with your most dedicated customers, and gradually lead others to your listing through Calls-To-Action.
  • Choose category associations correctly- While filling your Google Maps listing, you can use up to 5 categories for your business. Choose these categories wisely, ensuring that the first one clearly reflects what your business does, and the subsequent ones have your keywords and location.
  • Do the right SEO- Google Maps listings and SEO are closely interlinked, which makes it important for your to use basic SEO techniques in your Google Maps listing. For instance, you need to ensure that the anchor text in inbound links has location keywords; and that the listing description has relevant description, while still having keywords.

Centex Technologies provide complete SEO services to its clients located in Austin, Dallas and Killeen regions. For more information and techniques on how to optimize your business locally, call us at our toll free number – (800) 236-1497

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