Archive for August, 2010

Google Adsense – Making Money From Your Websites

August 30, 2010

Monetization is one such important aspect of a website that can never go ignored. Many bloggers and online vendors develop their websites with the primary purpose of earning money through them. Quality content and keyword googleadsenseoptimization is one intelligent way of earning money from the websites. There are various advertizing programs that can be run on a website that help to set the income on autopilot.

The websites employ various CPC, PPC, or CPM networks to run ads on the pages. One of the most popular PPC programs is Google AdSense. Google AdSense is touted as star among the various monetization options and the advertizing programs that meander the virtual space of blogging. It is one such gutsy program that will enable the website to set the income on autopilot. Google Adsense helps to turn the ordinary business websites into the money making engines. Many websites have leveraged the power of Google Adsense, applied some of the key monetization strategies, and raked in millions from their websites.

It is a free program and the website owners need not pay anything to include this program on their website. Making money with Google Adsense is as simple as it sounds. You must have such content on your site that attracts a large traffic. Therefore it is always advised to opt various website promotions methods such as article marketing and search engine optimization.

Google Adsense serves to place the contextual ads relevant to the content of your blogs on your website. This way you can generate a lot of income from your website. All you need to do is place the code on your website. The system will generate money from your sites, whenever someone clicks on the ads. The profitability of the Google Adsense program depends on the traffic coming to your site. Therefore it is usually recommended to start Google Adsense only after some time of having established a website.

But you must take care that Adsense lists very stringent rules and offenders are permanently banned from Adsense. It has a lot of prohibited practices. If you violate any of the rules, you can be permanently banned from using Adsense advertizing platform on your sites.

Visit Centex Tech for various Search Engine Optimization Strategies.

SEO TexasSEO Central Texas

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What Is A Payment Gateway?

August 23, 2010

Payment gateway is a software solution that allows internet users to make purchase online. There are several websites online that are selling products to its customers online and are making use of payment gateways to charge them for their purchases, the most popular payment gateways being PayPal, and

These gateways are analogous to POS as seen in the offline shops. While selecting a payment gateway, you need to be very sure that it is reliable and 100% secure. The popular gateways like PayPal have been around for years and are known for reliable services to the customers. All the payment gateways use mandatory security procedures like working on SSL, having independent servers and incorporating fraud tracking mechanism.

If you have an online store, you may need to have a payment gateway which works with the shopping cart to allow successful checkouts. The process of connection of an online store with gateway is called Payment Gateway Integration. To integrate a payment gateway with your ecommerce website, you will need to take services of a reliable web development company.

How Payment Gateway Works:

  • After selecting the products that a customer wants to buy online he submits his order and it is forwarded in an encrypted form to the web server of the seller. Through SSL, the information fed in the form is encrypted and is sent to Gateway.
  • The details of the transaction are then forwarded to the acquiring bank of the merchant.
  • The acquiring banks then forward the same to issuing bank i.e. the bank that has provided the credit card to the buyer.
  • After getting the details, issuing bank then forwards the response to an online gateway that whether the payment has been acknowledged or not. If not acknowledged, the cause is also sent in the response.
  • The cause is then forwarded to gateway and hence to the server of the merchant.
  • The response is ultimately sent to buyer in an encrypted form to inform the customer if his order has been placed effectively or not.
  • At last, the issuing bank deposits the required amount in the account of merchant.

Why Online Payment Gateway is essential?

  • It is an indispensable part of online shopping, payment of goods bought online cannot be made without a payment gateway.
  • It adds to the use of E-Commerce i.e. selling and buying of goods via internet.

The only thing that you need to keep in mind is the security of the whole process while working with payment gateways. You need to follow the procedures laid by the local agencies as well as payment gateways for integrating these successfully. You should take services of experienced Web Development Company for payment gateway integration. We at Centex Technologies are experts in providing Ecommerce solutions including creation of shopping carts, payment gateway integration, ecommerce optimization, and pay-per-click management.

Web Development Central Texas SEO Central Texas

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Importance of SEO Content Writing

August 16, 2010

SEO is an amazing tool accessible for companies to create site traffic, make brand recognition, and elevate revenue. There are numerous different strategies involved in Search Engine Optimization; however SEO content writing is one of its most effective techniques. It is changing the world of internet marketing.

With the changing marketing techniques, Search Engines has now made it little more complex for the marketers to bring their website on the top. Now just inserting keywords in not so relevant content would not get them the ranking they are looking for. One has to focus on SEO content writing which not just takes relevant keyword insertion into account but also the need to maintain quality of the content.

Finding and roping in the experienced content writers is must for any online business. Effective SEO writers work according to techniques of writings that are accepted by Google (as suggested in Google’s Webmaster Guidelines) and other major search engines. Google and other major search engines have their crawlers which help in picking up relevant websites when a user enters a relevant keyword in the search bar. The websites are picked on the basis of their page rank and how thoughtfully the keywords are used.

Latent Semantic Indexing is a technique that is now allowing users to use more keywords and their synonyms to enhance the quality of the content and search engine crawlers are therefore becoming more intelligent in terms of catching the content that is written keeping the quality factor in mind. SEO content writing helps in the process of Search Engine Optimization of the website and helps it to gain a top rank. With good writing and quality content one can not only convert visits to sale but also can get high ranks on search engines.

SEO TexasSEM Texas

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How Search Engine Optimization (SEO) Benefits Businesses.

August 9, 2010

The existence of a website is not adequate for ensuring the success of your online business. It is crucial to get your website optimized by a professional SEO company for current requirements as well as future business growth.

Impact of SEO

Strong Search Engine Optimization will directly boost your products and services sales. Basically, SEO aims to draw targeted traffic to your website so that visitors are people who are actually searching for what you offer. In effect, this will enhance your business sales and profitability.

Selecting a SEO Company

Only reliable SEO providers can help in improving the performance of your website. Hence, you must pick a company that has the ability to meet your requirements and budget.

SEO Success Stories

These days, you will hear plenty of SEO success stories but you must remember that it is not possible overnight. Consistent efforts are the key to long term success for any SEO campaign for your business. Many online ventures have expanded on the basis of expert SEO services for generating more business.

Big names like Mingle2, Tickets Now ( now Ticket Masters), 1800Flowers, Go Daddy etc are all results of  effective online marketing campaigns. They are just a few to name and every year we see new web applications and concepts being becoming multi-million dollar businesses.

Most of the companies providing online services and selling products on the web know what are the benefits of SEO.  They work aggressively to get the targeted audience to their website. With so many people using popular search engines like Google, Yahoo and Bing, SEO becomes an important and profitable part of their marketing campaign. If you choose proper keywords, the Return-On-Investment from SEO campaigns is huge. We have seen many online companies starting from scratch and in few years with power of SEO, becoming multi-million dollar companies.

SEO has been beneficial to not only online businesses but is also extremely rewarding to professionals like attorneys, doctors, real estate agencies, architects etc. Businesses like florists, taxi services, carpet cleaners, or other location based services also gain immensely from SEO of their website.

We at Centex Technologies provide state of the art SEO services in Texas region.

SEO Texas SEO Central Texas

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How Google Search Works

August 06, 2010

Search Engine Optimization Killeen, TexasInternet Marketing Killeen, Texas


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