Posts Tagged Hummingbird

Google Hummingbird And Website Content

November 18, 2013

The Google Hummingbird update has made people rethink about the authority of content, and redefine strategies for keyword relevance and link building. The basis of this update is that Google wants to produce more relevant and informative results to its users, which makes it obvious that the emphasis for high SERP ratings on Google is content that is relevant and informative. The following tips guide you on how to create new website content, or modify your existing content after the hummingbird update:

  • The first step is to peruse your current content, keeping in mind what your target audience is likely to be searching for and thinking of. As opposed to thinking in keyword phrases, start thinking in conversational phrases. See if using complete titles instead of keyword-rich ones can improve traffic to your website. Also, emphasize on long-tail keywords with a key understanding of your target users’ search patterns.
  • Create standalone content. Make sure that each article has its own central concept, and has something unique to share. This is opposed to the conventional SEO technique of creating multiple articles with the same theme and then linking them to a tent pole article.
  • Lay special emphasis on headlines. Ideally, you should name all the digital content on your website, right from blog posts and videos to info-graphics. Use numbers whenever possible. For instance “11 great ways to…” Also, try using action words over nouns. The focus should be on the action resulted from the content, instead of merely describing what it is about.
  • The key to creating successful website content from a Google Hummingbird standpoint is making sure that every piece of content is a well-balanced mixture of sales, customer support, company information, and education.
  • Links remain the consistent SEO authority signals amidst all of Google’s updates, which emphasizes on the need to have a natural link-building program in place. Working on building a strong social media presence through your website content is a good way to do this. Even though this is not likely to generate links directly, but it can go a long way in building an audience for your brand, which can in turn help to generate high-quality links through relationship building and asking.

Follow this content marketing plan consistently, and make sure that all the content you update on your website is fresh and relevant.

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Google’s Hummingbird Update

September 30, 2013

Along with a Google Doodle that had the world going crazy with their spacebars, Google also introduced an exciting new update to mark its fifteenth anniversary. Named “Hummingbird”, this update is centered on Google’s algorithm, aiming to refine search results, and help Google respond to complicated queries with more accurate answers. This is made possible by broadening the use of Google’s Knowledge Graph, which helps the search engine to decode the concepts behind user searches, instead of merely providing keyword-based results. Google Hummingbird update is believed to affect 90% of search queries.

Here is a look at how the update is expected to refine search results:

  • A search query that does not have a simple answer will now return a comprehensive set of relevant facts. An example of this is the results that show upon searching for “impressionist artists” on Google.
  • This update has a significant impact on voice searches, as Google will now try to decode the meaning behind the search, instead of simply focusing on the keywords. For example, if you are searching for “best place to buy pizza in New York”, Google will now show up results for pizza restaurants in New York even though “restaurant” was not a part of search term.
  • Google now links a subsequent search to the previous search. For instance, if you had searched about for “images of the leaning tower of Pisa”, and your next search is “When was it built”, Google will understand that your second query is in reference to the previous one.
  • An example of how search results after the update are superior to previous results is a search for “prescription for acid reflux”. While this previous turned up a list of drugs, the search results for this query are now more user friendly, even questioning the need of drugs for the treatment of this disorder.

The Hummingbird update is bigger and huger than Google’s previous updates like the Panda and Penguin updates. This is because while those were merely modifications in the existing algorithms, this is a complete replacement, structured to meet the search requirements of today- as opposed to those of ten years ago. While the Hummingbird update is expected to take the search engine experience a step ahead, there has been no major impact witnessed on website traffic so far, as was the case with Google’s past updates. The thumb rule remains- keep publishing high-quality content and Google will reward you.

To know how Google’s Hummingbird update will affect your online business, call us at – (855) 375-9654

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