Posts Tagged Dallas Search Engine Optimization

How Social Networks Help In Building A Brand

June 27, 2011

Throughout the world, millions of people use the social media. Facebook alone has 500 Million plus users registered with them. Apart from staying in touch with family and friends, social networks are also very much helpful in advertizing your business. Earlier online advertizements were only limited to ads on popular search engines and prominent niche websites whereas now days social networks are extensively used to sell out products and services. Facebook Advertizements, promotions through niche groups, generation of fan pages and twitter promotions are some of the few things that we can easily witness. With the help of social media, many businesses have made their position in the industry. Social networks have opened up a number of prospects for the individuals as well as for business endeavors.

If you want to establish your brand, social networking can be a magnificent tool for you. We all are aware of benefits of having a popular brand for business. Consumers are always likely to recall a reputed brand name and in the present scenario, social networks can be the most effective medium to build a popular business. Web sites like Facebook, Twitter, You Tube, Linkedln and FriendFeed have proved their efficiency to build up fame for popular businesses. If you are running a website or a blog, the effect of social media promotions would multiply in form of sales for your web business. As we are aware of demographics of users on the social networks, we can target the promotional campaigns effectively with no wastage of resources on untargeted consumers.

For new businesses, social networks can be a boon. For a very low cost they can penetrate deep into their preferred customer set. With various applications like Facebook Apps you can engage users in multiple activities and promote your business. When it comes to ad formats, image ads and video ads can be an effective tool for brand building campaigns as they are more appealing.

With number of users increasing exponentially, it would be irreverent on the part of the businesses not to make use of this opportunity. If you have not yet started making efforts to take advantage of this facade, you must do it right away.

To carefully plan your social networking campaigns, contact us at Centex Technologies.

Austin Search Engine MarketingSEO Austin

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Most Common SEO Mistakes

June 20, 2011

There are millions of web sites and enormous amount of information present on the internet. If you want to increase the online visibility of your web sites, it is very necessary to achieve a high ranking in the most popular search engines like Google, Bing and Yahoo.

You can definitely increase the usefulness of your web site by knowing the basics of SEO or search engine optimization and above all, avoiding the most common SEO mistakes. Some of the common SEO mistakes that most people commit and the ways to avoid them are given below.

Not using title tag

Title Tag of a page describes in brief what a particular web page is all about. It can be deemed as one of the most important factors for deciding the web ranks in various search engines. Title tags of a website should be carefully created.

File name of the page

Sometimes, in the course of shortening, the file name does not remain clear and descriptive. To be indexed appropriately in the search engines, it is better to have a descriptive file name. Thus, the file names should be evocative and must contain keywords.

Bad or duplicate content

Duplicate or bad content in the tags or in the web pages are bound to reduce the probability of the web sites to be catalogued in the popular search engines. Inappropriate keywords in the title and description also have a negative effect on the search engine rankings.

Impatience

Link building, social bookmarking and directory listing is one of the best SEO tools. Every web directory takes different listing time. You have to be patient unless the directory lists your web site. Resubmitting can cause a delay in this process or you can also be excluded from listing.

Bad internal page links

It would be good to have enough internal links in the web pages that links it to other pages of the web site. Also, the dead links should be removed.

Keyword stuffing

Stocking up the irrelevant keywords should be avoided because the search engines index only the necessary keywords. Thus, it is absolutely useless to add unnecessary keywords.

Untraceable navigation

The search engines do not trace Javascript calls, Flash links, drop downs etc. thus, instead of using these elements, try to use the text based links.

The upshot is that you can’t ignore search engine optimization if you want long term traffic for your web site. So, avoid making these mistakes and carry out a successful SEO campaign.

We at Centex Technologies spearheads in SEO. For getting high ranks for your website in popular Search Engines, contact us. Our toll free number is 800. 236. 1497

Austin Search Engine MarketingSEO Austin

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