Archive for December, 2012

Google EMD Update

December 26, 2012

For the sake of the users, Google has been regularly updating its search algorithm. The main intention of these updates is to eliminate websites which are poor in quality and also have recurring content which is not helpful to the users. “EMD update” focuses on eliminating poor quality similar match domain websites from search engine ranks.

Some of the business owners used to register domain name similar to the keywords for which they are optimizing the site for. This tactic worked and was used by SEO optimizers and business owners to capture top ranks in Google for various keywords, even when the sites were of inferior quality. With changes in Google’s Algorithm (with EMD update), Google has restricted inferior quality websites (with same domain name like keywords) to rank high on search engines.

EMD Update Is Really A Penalty?

Well No, EMD update is not a penalty it simply removes the “benefit” enjoyed by the same match domain names in search engine ranks. The EMD update, gives a leveled play field to all domain names which is based on quality of content.

Recovering from EMD update:
A lot of websites having domains names (with keywords) have faced a drop in their search engine ranks. Here are few steps that can help your website recover from EMD update:

  • You have to update your website with quality content. Make sure the content is for the users and not for search engines.
  • Update your website with Videos, Pictures, Infographics etc to make it more useful for users.
  • Delete inbound links which are spammy and do not have any positive influence on your website.
  • Share your website on social networks.
  • Update your content regularly.
  • If your business targets local clientele, make sure your website is submitted to prominent local business directories.

Centex Technologies is a Dallas, Killeen and Austin Texas based IT company providing SEO, Internet Marketing, Web Development and Website Design services. For more information, feel free to call us at – (800) 236-1497


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Yahoo Answers For Promoting Your Business

December 13, 2012

Yahoo Answers, the question and answer site by Yahoo, has become one of the most popular social interaction communities on the Web. With so many people spending a lot of time in discussing and commenting on a range of issues, Yahoo Answers enjoys the number two position (as per comscore) when it comes to the most popular Internet reference sites.

Yahoo Answers has global, country and category leaderboards. It works on a point system wherein users can graduate from the first level to the seventh. The country and global leaderboards keep an account of the users who have maximum points. On the other hand, the category leaderboard shows the top 10 with the maximum best answers from a particular category. All this makes sense to a business owner who needs to promote his business over the web. Here are some tips and tricks about how to use Yahoo Answers in promoting your business.

  • The more actively you are involved on Yahoo Answers, more is the probability of you getting quality business inquiries from people who need your services/ products.
  • Whenever you comment on Yahoo Answers, you must make sure you mention your website link in the relevant answer. When a user reads your answers, he can click on the link provided and can reach your website. It is important that you do not indulge in direct advertizing. Also, you must not put up your website link if it does not have any association with the question being discussed.
  • You can display your expertise in the field that you are a part of. You should respond to the questions in the best possible manner so that you can build your reputation of an expert in your particular field.
  • Yahoo Answers is very beneficial if you want to get a better understanding of your target audience. For instance, a dance instructor can go to the relevant category and learn what dance forms are popular and then design his dance classes accordingly. You can serve clients in a better way after reading so many opinions.
  • One of the most exciting features of Yahoo Answers is that whenever users enter a query on Google search, discussions on Yahoo Answers score high on search ranks. This way you can reach many users by just earning the Best Answer points for a particular question.
  • You can also develop your networking skills on Yahoo answers by interacting with like-minded people who are probably in the same business as you.
  • Last but not the least, generating fresh ideas is imperative for the progress of any business. By being active on Yahoo Answers you can certainly get inspired to work more zealously towards your business.

We at Centex Technologies provide SEO and Internet Marketing services to our clients in Central Texas. For more information, call us at our Toll Free number – (800) 236-1497


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