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Month: March 2012

Domain Name Of A Website

March 27, 2012

The domain name is a very important aspect of setting up a website for your business as it can have a considerable impact on the number of visitors that you are likely to receive in the long run. The choice regarding the kind of domain name to choose should be made after a certain amount of deliberation and research regarding the kind of keywords that are most likely to be searched by web users when they are looking for the kind of products or services being sold by your company. Choosing the wrong domain name can lead to a lifetime of obscurity on the internet for a well-developed website and an otherwise successfully running offline business. Thus, if your chief goal is to enhance your visibility and advertize your business, it is essential to select a well thought out domain name.

Choosing a domain name should never be a hurried decision as there are several elements that go into the making of a domain name best suited for your business. The best choice for a domain name is quite simple and should ideally be the name of your company. However, this is easier said than done as due to the huge influx of e-commerce or other business websites, it is highly likely that the domain name that you want is already registered by another business owner. Thus, many experts advice newly formed businesses to choose their company names only after they have obtained a suitable domain name so that their company name and domain name can be a perfect match. However, for businesses that are already well-established and cannot afford to change their company names, a certain amount of compromise can be made to get the next best domain name.

There are several options available to businesses that find their preferred domain names already taken. Such businesses can choose to suffix their domain name with .net or .org or even choose to have the country name as per the country of operations of their business or their country of origin instead of going in for .com suffix. This can help them retain their company name and also help in a country specific search conducted by users.

For more information on choosing a domain name or creating an ecommerce application, or business website, feel free to call us at Centex Technologies Killeen (254-213-4740) and Dallas (972-851-7878) Texas.

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Benefits of SEO for Restaurant Websites

March 19, 2012

Search engine optimization is a promotional method to guarantee a significant number of visitors to your restaurant website on a daily basis. If you have just set up a website to support your restaurant business, it is essential to incorporate SEO elements so as to enable it to find a place in the top search rankings of various search engines like Google, Yahoo and Bing. There are many ways in which SEO can be included in the designing of your website. You can include the appropriate keywords or choose to create tags and meta tags that guide users to your webpage. You can also choose to create an appropriate URL or page name that best signifies what your website is about. The location of your restaurant can also form a part of the URL so that potential customers living in the vicinity can find out more about your business quickly. This is bound to increase the number of diners that you receive at your restaurant premises apart from enhancing the visitors to your webpage.

SEO can be a highly useful tool for a restaurant website. The right kind of keywords can be chosen for formulating textual content that includes descriptions of dishes and the kind of services that customers can hope to receive at your place of business. SEO can thus be used to guide web users to your website even if they enter the name of a dish or a drink that is found at your restaurant. It thus helps enhance the area of search and increases the chances of your website link showing high up in the search engine rankings. The most important constituents of a restaurant website are the menu containing a detailed list of all the items that can be ordered at your restaurant, the exact address of where you are located, the contact number and a general description about your brand.

It is quite a well-known fact that when web users find the terms that they search for in your website, they are highly likely to stay on your page and potentially visit your restaurant as well. Thus the keywords must be chosen carefully after adequate research into the most searched for terms on the internet.

For complete website analysis and to know SEO plans, visit us at Centex Technologies. You can also contact us at our Killeen (254-213-4740) and Dallas (972-851-7878) Texas Office.

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Website Creation: How To Proceed With It

March 12, 2012

Web development consists of several stages that need to be followed in a step by step manner to come up with a unique website that best represents your business. You can either choose to create a website on your own using the skill sets from within your organization or hire an outside agency specializing in providing web development services for the creation of an official webpage for your company. Most organizations these days tend to outsource web development processes so as to be able to have a competitive and professional looking website to represent their business. Some of the steps involved in web development whether you choose to develop it on your own or rope in third parties to do the same are:

  • The first step in web development is registering a domain name. There are several different options available while selecting domain names. The domain name should be chosen after careful analysis on what best represents your business and something that is simple while having immediate recall value for customers.
  • After the registration of an appropriate domain name, you will also need to choose a server on which you wish to host your website. The server may be .Window or Linux. The server that you choose depends on your individual requirements and can vary from company to company and your personal preferences.
  • The next step involves coming up with a suitable template for your website and dealing with the design aspects. The colors and fonts that are going to be used along with the placement of different elements on the webpage needs to be determined. The percentage of graphical content to textual content is also decided.
  • After the templates have been worked out, HTML coding is needed for the development of the website and for it to find a place on the internet.
  • The next step usually involves programming aspects and testing the workability of the website. Depending on various features desired in your website, you may choose to get different modules created. The usual modules are contact feature, chat feature, payment gateway, shopping cart, content management system, banner management etc.
  • Last step involves testing of the web application and implementing various analytics and tracking codes to track the performance of your website. Some companies do resort to beneficial process of SEO to get on the top ranks of search engines.

For complete web development, designing and SEO solutions, feel free to contact us at Centex Technologies at our Killeen (254-213-4740) and Dallas (972-851-7878) Texas Office.

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Mobile Payment Options – How They Will Benefit Ecommerce.

March 6, 2012

The option of using your mobile to make payments for different items that you purchase is fast becoming reality with several major players coming up with a suitable interface to use for this purpose. Due to the high reach of mobile phones in cities all over the world today, development of mobile payment options is likely to benefit e-commerce in a massive way. Today, more people around the world possess mobile phones than those that possess laptops or personal computers. With the prices of mobile phones reducing year after year and the development of technologies that help process mobile payments in a secure and simple manner, the usage of mobile phones for effecting payments and completing transactions is likely to grow by leaps and bounds. There are several benefits associated with mobile payments for companies engaged in e commerce.

Using mobile phones to make payments is a much easier method than carrying bulky cash or credit cards. Users are also the least likely to forget their mobile phones at home as they require this device for several other purposes and thus tend to carry it everywhere with them. A mobile phone is not only easy to carry but has the least chances of being lost or misplaced when compared to other means of payment like credit cards and hard cash. There is zero paper work associated with making mobile payments as the user generally has to fill in a password or provide other identifying information depending on the kind of application being used for making payments. Customers do not need to sign any bills or keep any receipts for providing proofs of transactions later on as a permanent record is created on the mobile payment account itself. For businesses engaged in e-commerce, this can be highly useful as the ease of use associated with mobile payments makes people more liable to go in for purchases that they would not have considered otherwise.

Mobile payments can also be advantageous for e commerce in the sense that vendors do not need to come up with separate payment mechanisms of their own. There is also a greater deal of security and safety of transactions conducted through the mobile phone as compared to other payment methods.

We at Centex Technologies provide complete Ecommerce Solutions including payment gateway integration, ecommerce application, APIs etc. We also provide SEO services to our clients.

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