Archive for December, 2011

LinkedIn – The Powerful Business Tool

December 27, 2011

Today’s business environment thrives on the availability of adequate channels of communication between a company and outside agencies like the customers and suppliers. There is also a need for individual employees to create a network of useful contacts that they can use throughout their career to reap important benefits. ” LinkedIn” is a portal that offers a platform to all professionals to showcase their business profiles, achievements, awards and recognitions. Professionals can also get in touch with each other to share experiences and develop new business relations. There are several ways in which different groups of people can use LinkedIn to climb up the corporate ladder. Some of the ways in which LinkedIn can be used as a powerful business tool have been specified below:

  • You can approach the top executives of various corporate firms to promote your products and services.
  • Advertizements on LinkedIn can showcase your products to larger clientele.
  • For managers and recruiting officers, LinkedIn helps to provide valuable information about potential candidates for a job opening. Professionals aptly use the website to share their information on skills, experience and personality traits, which can help HR section of various companies identify the right candidate.
  • LinkedIn helps to build a vast network of professional individuals who can help each other in reaching their full potential on the career front.
  • LinkedIn also makes it much easier to maintain better relations with customers and clients so as to keep them satisfied and thus build brand loyalty among them. There are various tools that can be used on LinkedIn to keep in touch with customers and attain proper feedback from them on a regular basis. This feedback helps in making vital changes in the organization that may be necessary to ensure increased sales as well as profits.
  • LinkedIn helps serve a promotional function. Your business can become popular and well known in the professional circles once it sets up a comprehensive and detailed profile on LinkedIn. This in turn helps save on additional advertizing costs for increasing your visibility on the internet.

We at Centex Technologies provide comprehensive internet marketing packages and web development solutions to our clients. For more information, call us at our Killeen (254-213-4740) or Dallas (972-851-7878) Office.

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Importance Of Content For Your Business Website

December 20, 2011

There are all kinds of different business organizations that function from Central Texas. As more and more organizations shift to the online world for effecting business operations and promoting themselves, the importance of generating online content cannot be underestimated. There are several ways in which online content can be used to promote and advertize your Dallas based business. In order to set up an official website for your business, there needs to be a melange of written as well as graphic content on your web page. While graphic content helps hold the attention of visitors, written content helps in the dissemination of important product and brand related information to the customers. It is essential that the written content placed on your official website is completely free from grammatical errors and makes for an engaging and interesting read so as not to put off new customers.

Apart from the creation of original content for your official website, there are several other forums on which you can place content pertaining to your company so as to generate awareness among web surfers about your brand. The web surfers that read content relating to your products and business operations can eventually become your customers and even help spread the word about your business thus leading to increased sales for you. Strategically placed online content about the products that you sell can be instrumental in ensuring the success of your business. Apart from general publicity, it also helps provide information about any new product launches and helps you provide detailed descriptions and features of new items that you may be launching.

Using written content for advertizement purposes translates into huge benefits for a business organization as it is not only highly cost effective but is also a very effective means of marketing your brand on the internet. In order to generate content for your business, you can either employ already existing employees in your company or even hire expert writers to complete this task for you.

We at Centex Technologies create SEO friendly content for our clients in Dallas and Killeen Texas. For Web Development, Website Designing, Internet Marketing, SEO services in Dallas and Killeen Tx contact us at our Killeen (254-213-4740) or Dallas (972-851-7878) Office.

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Internet Marketing Strategies for Dallas Based Businesses

December 13, 2011

The internet is fast becoming a great platform for companies to advertize their products or services. There are several ways in which it can be used to promote and market your business in a cost effective manner. The most popular ones include Search Engine Optimization, Social Networking, posting articles and opting for paid advertizements. The kind of advertizing method that you choose for your Dallas based business organization depends entirely upon your area of operations and the scale or size of your business. The customer groups that you wish to target should also be a factor in determining your internet marketing strategies.

Search engine optimization is a method where keywords are used to direct potential customers to your website as soon as they enter these unique words into a search engine. Different search engines may have different criteria for determining their top ten rankings. Internet marketing companies like Centex Technologies can help you increase the rankings of your website by using words that are the most searched by online users. Specialist companies have a certain idea about the methods that are employed by search engines like Google to rank webpages and this knowledge is used to determine unique keywords that are relevant for your website apart from being among the highly searched ones.

Another method that lots of businesses are using these days is social networking. Social networking websites like Facebook can be used to set up official fan pages or business pages for your company. You can provide information about your organization and the products or services that you sell in an interactive, multimedia format that is engaging and arresting for the users. This is a great way to reach target customers as you are able to obtain important information about potential customers like their age, gender, geographical location and other demographic information.

Internet marketing companies can also help you in posting articles and product reviews related to your business on websites frequented by customers. The articles are written by professional content writers who are also familiar with SEO requirements so that your articles can get the maximum hits.

We at Centex Technologies provide internet marketing and SEO services to our clients. For more information on the same, call us at our Killeen (254-213-4740) or Dallas (972-851-7878) Office.

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Online Reputation Management : What Is It All About?

December 5, 2011

With the increasing competition among companies today, the kind of image that an organization projects can be instrumental in determining its level of success in the market. As most major as well as minor companies these days have an online presence for promotional or business purposes, customers tend to receive the maximum amount of information about corporations/ individuals from the internet itself. There can be a large amount of data in relation to a particular organization on the world wide web that may show up in search engine results. This data may be either negative or positive. Generally positive data consists of information that has been created and is being circulated by the company itself or its customers or associates while negative data may be present in the form of negative feedback published on certain online forums. Negative results about a company may also show up in case a competitor chooses to circulate such information about you in order to tarnish your brand.

The negative results that are received by conducting a search on a popular search engine like Google or Yahoo cannot be ignored due to the wide repercussions that it may have on your sales as well as your image. For this purpose, there are certain companies that offer their specialized services in online reputation management. Online Reputation Management popularly known as ORM deals with effectively rooting out negative feedback and comments about your company by replacing it with positive ones. This can be done by developing SEO based content that starts to show up in the top ten results of a search. This in turn helps reduce the rank of any negative data that may earlier be showing up when keywords related to your organization are entered in the search box. During the process various tools are to be used in order to weed out negative feedbacks from the top search results.

Comprehensive and creative strategies are to be employed for managing your online brand. Even if your brand has suffered from a bad image due to negative results, a significant change can be brought about by employing a specialist Online Reputation Management company to raise your image on the internet. Even damaged reputations can be gradually repaired by replacing negative content with positive reviews or information.

We at Centex Technologies provide specialized Online Reputation Management services to our clients. For more information, visit us or call us at our Killeen (254-213-4740) or Dallas (972-851-7878) Office.

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