Posts Tagged Web Development Austin

Email Marketing – Reach Out To Masses

October 04, 2011

Incorporating email marketing into your promotional strategy is quite a simple and cost effective way of initiating or maintaining contact with your customers. It also helps offer great rewards to your organization in terms of increased sales and profits that go a long way towards making your business a success. Newsletters and product brochures can be transmitted using email marketing so that potential customers become aware of new product lines. If you conduct your email marketing process effectively, it can lead to a lot of word of mouth publicity as well apart from helping you get in touch with your existing clients. People who receive great newsletters are likely to forward them to their contacts thus generating more revenues for you. This helps further expand your network.

Email marketing helps to circulate useful information about the products or services that you are offering. It is superior to printing pamphlets and delivering them to customers’ residences as you do not need to invest time and resources into the same. Well made emails help answer frequently asked questions about your company/ products/ services and can be instrumental in building long lasting relationships with new customers.  They can also help enhance the number of visitors to your website as you can insert links to your web pages in the emails that you send out.

Email marketing blends itself well to the use of different kinds of media like attractive pictures, videos and other graphic details. Such graphic details help draw in customers who are likely to get more interested in what your company is offering. The emails that are being sent out must be concise, contain important facts and be well presented so as to build a favorable impression on the readers. The only thing you require to kick start your email marketing strategy is a list of contacts to which you can start sending out emails. You must not be excessively frequent in sending out emails to a particular contact as your email can be placed in the spam folders of the recipient. There are several tips and guidelines that can be followed so as to ensure that your email does not end up in the junk folder and is actually delivered to the inbox of your recipients.

To effectively plan your email marketing campaign, contact us at Centex Technologies – Phone: 800 236 1497

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Power of SEO (Search Engine Optimization)

September 20, 2011

Search Engine Optimization is a novel and innovative way to market your online business. SEO can be used in a powerful manner to promote your product or website using the internet. Incorporating SEO into your marketing strategy generally consists of making use of particular words also known as keywords in a manner so that they can help find your page or website on a search engine. Google is the most popular search engine these days so in most of the cases SEO strategies are focused on the kind of results that Google shows up in the search rankings. There are several ways in which SEO can be useful to your business. Its use has become necessary and quite beneficial in today’s online markets.

The biggest advantage of using SEO is that it is extremely cost effective in comparison to other online promotions and does not require large investments. You may only need to spend a moderate amount of money in order to get your websites on the top ranks of search engines. This makes it highly suitable for medium as well as small sized businesses as well. As most web surfers or potential customers locate or look for products or services that they require by conducting a Google search, you have high chances of increasing your business if your page shows up in such a search.

SEO helps your page appear in the top search results of a search engine. There are several parameters that are used to assess Google page rankings. The usage of keywords for the purposes of Search Engine Optimization must be relevant and it should not simply be frill words with no useful content. Google uses innovative software algorithms to rank web pages that offer something useful to the reader. In order to sustain a high page ranking in the long run, it is essential to create useful content using the elements of SEO. For doing so, you need to hire an expert SEO company who is well versed with the tips and tricks of SEO.

To get the most from your online business and to attain top ranks on search engines, call us at Centex Technologies. We adopt natural and search engine friendly SEO strategies. We can be reached at 800.236.1497

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Virus Attacks Through Wireless Internet

August 17, 2011

The use of wireless internet technologies for surfing various web pages has been increasing for a long time due to the ease and convenience that it offers to users. People are no longer sticking to fixed broadband lines connected to a fixed operating system and are instead accessing the internet through portable devices like laptops, tablets, phones, etc. Many places these days we have wi-fi connections that can be accessed by procuring the requisite username and password from the owners either by paying a certain fee or even free of cost in some cases.

This kind of free access to the internet at public places is making web surfers more prone to virus attacks that may be made through the openness offered by wireless internet systems. Anyone in the vicinity who is able to receive the wi-fi signal can simply log on to the network especially if it is being offered free of cost. In such a network, there can be all kinds of security lapses that may put your system at the receiving end of virus attacks. There are some tips mentioned below to help you avoid such attacks or at least help reduce their incidence:

  • Before logging onto any kind of free internet at a public place, you should ensure that the network is protected by the required firewall and antivirus software so as to build a multi protected layer for your operating system. There should be a strong IT department taking care of such requirements. You should beware of connecting your laptop the internet in the vicinity without checking for security problems that the internet may have.
  • It is advisable not to access websites and fill in your username and password at sites that contain private information about you that if stolen, may pose a significant threat to you. You should refrain from opening bank related websites or shopping websites where you need to fill in credit card related information.
  • It is essential to have good antivirus software installed on your operating system to help ward off virus attacks. Although not completely fool proof, such software can help reduce the number of attacks that your system may be subjected to.

For complete system and network protection tips, feel free to contact us at Centex Technologies. We serve Central Texas including Killeen, Austin and Dallas.

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Tips To Keep Your Website Secure

July 25, 2011

With the development in the web technology, the number of web sites that are being hacked is also on the rise. Keeping the website secure is an intricate issue that the web site designers and owners often fail to notice. Here are some important tips that you should always keep in mind to keep your web site safe and secure.

Keep your software updated: To prevent other people from taking advantage of your software ambiguity, make sure you update it from time to time and also download the patch program. If you are using the old version of any software, your web site is likely to be in a state of high insecurity. Thus, instead of manual updating, turn on the automatic updates of the software if it is available.

Use strong passwords to host account, FTP and control panel: Short and simple passwords are likely to be very easily accessed by the hackers. It is advisable to make your password as difficult as possible. The password should never contain your name, date of birth or any relevant information. Try to keep changing your password after every two or three months.

Update your antivirus: Make sure that you have updated antivirus software. Scan your computer frequently for any sort of viruses. It is possible that the hackers gain access to your passwords through any sort of viruses in your computer.

Backup your web site: Always have a complete backup of your web site. Even if it is hacked, you would not lose your files or the web site. Do not expect your web host to guard you if there is any blow. Do not store the backup files in the web servers. Instead, store them in the PC or USB.

Monitor your traffic regularly: Check your log files on a regular basis and monitor the visitors to your site. If there is anyone unusual, you need to be very careful. This could be a hacker.

Choose a trustworthy web host: Always go for a reliable web hosting service providers who offer customer support round the clock.

These are the important steps that you, as a web site owner, must take in order to keep your web site safe and secure. It is better to be cautious than be remorseful afterwards.

To know more how you can keep your website secure, feel free to contact us at Centex Technologies. We provide IT Support, Web Application Development, SEO and Internet Marketing services.

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Google Checkout – An Insight

July 18, 2011

Google checkout is a service provided by Google that makes it simple for you to make payments for your online purchases. Users can save their debit or credit card as well the shipping information in their Google account so that they can easily make purchases at the online stores that are participating in it. Google checkout also puts forward protection from any type of fraud and also has an integrated page to track the purchases and its status.

Overview

Google checkout is an alternative method that can be used for buying online. Although it is primarily designed to process the transactions that involve digital and tangible goods, yet it can be used for other transactions such as subscriptions, services and donations. However, at present, one cannot make use of Google checkout to transfer money person to person.

For the buyers, Google checkout has turned out to be a secure, convenient and a fast way for online shopping. Google checkout has made it much easy to shop online by presenting a single log-in to make any sort of purchases all the way through the web.

Benefits of Google checkout to businesses

  • Attract leads: Google checkout is itself a brand and a symbol of trust. Google Checkout logo acts as a seal of trust for online shoppers. If you are using Google Checkout for processing payments you are bound to get an increase in sales.
  • Convert sales: When the clients skim over your web site, the efficient checkout process of Google checkout helps to reduce the cart desertion and convince the clients to purchase. If the buyers have already made use of Google checkout, all they have to do is to login their Google checkout account to make purchases from you. There is no need to re enter their shipping and payment details at every purchase they make.
  • Processing: When customers purchase anything from you, you get a notification from Google about the order.  This allows you to then process the order.
  • Fighting fraud: The advanced tools of Google checkout help you to fight fraud by stopping any invalid orders from approaching you. You can also enjoy chargeback protection.

Thus, Google checkout provides you an easy, secure and convenient way of shopping online and saves you from any sort of hassles and frauds.

We at Centex Technologies provide complete eCommerce solutions including payment gateway integration with shopping cart. For more information on our eCommerce solutions, call us at 800. 236. 1497

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