Posts Tagged Web Design Austin

Where To Find Potential Customers Online

January 19, 2013

As a business owner, you are probably aware of the vast pool of potential customers for your business present online. However, the challenge lies in getting your business noticed by these customers, and giving them a reason to choose your business over the thousands of your competitors. To be able to successfully do this, you need to devise a unique strategy that will give you that much-needed competitive edge.

While universal strategies like website development and SEO must be adopted by any business willing to engage in online marketing, when it comes to attracting potential customers, the key lies in effective communication. Enlisted below are the most effective ways of getting in touch with these customers and finding ways to establish a link of communication with them-

  • Twitter- If you are looking for a way to make your word reach out to hundreds of potential customers without having to make much of an effort, Twitter could be the best tool for you. By following people’s Twitter feed and getting them to follow yours, you can use your tweets to gain their interest in your business.
  • LinkedIn- With LinkedIn being solely dedicated to professional connections, there is a much greater chance of you meeting the right customers for your business on this site. The great thing about LinkedIn is that it establishes links with people you have in common, which makes it a lot easier to start communicating with strangers you might be interested in.
  • Marketing lists- Marketing lists can help you find potential customers whom you can then get in touch with via email, or add to social networking sites. Promotional companies are good ways to gain access to the contact details of these customers.
  • Forums and directories- Both these tools are categorized, which means that you can find people who are relevant to your business, and filter out the insignificant searches. You can easily find forums by searching on Google, and then you can respond to various queries posted there and join relevant discussions.
  • Google +: Despite being relatively new in the social media world, Google+ has quickly gone on to gain popularity among business owners, and with good reason. The main search bar on Google+ allows you to search for relevant clients and add them to your circles, after which you can begin communicating with them.

We at Centex Technologies provide SEO, Internet Marketing, Website Design services to clients in Austin, Dallas and Killeen areas in Central Texas. For more information call us at – (800) 236-1497

, ,

No Comments

Web Development Tips: How To Create A Well SEOed Website

June 7, 2012

The key to effective web development is to be clear about the results that you expect from your website, right from the get go. An ideal website is one that is made with a precise vision of the purpose that it intends to serve, grasps the attention of its users, and is search-engine friendly. Discussed below, are the key steps involved in web development-

  • Collect information that is relevant to your site- This is the first, and most basic step that you need to take to get started with web development. “Content is the king”, and with a strong backup of relevant content, you’re all set to get started.
  • Carry out a domain name research- The domain name that you choose for your website is a critical factor in determining its popularity. Choose one that’s simple, easy to remember, relevant to what your website offers, does not infringe on copyrights, and ends with a dot com suffix.
  • Research your competitor websites-Before getting started with your website, look into the top-ranking and most successful websites that turn up for the keywords that you are targeting. Carefully observe what they are doing right, and smartly incorporate it into your website.
  • Choose the right title for your website- Once you have decided on your website domain name, the next step is to choose a title that concisely describes what your website offers.
  • Choose the right website host- Research for the right host for your website, looking for one that is flexible in its server types, has an easy control panel, is available for customer support, and does not have blackholed IP’s in its network.
  • Categorize and tag your website- While this is an essential step to making your website search engine friendly, the main purpose of doing it is to make it easier for your users to navigate.
  • Submit your website to search engines- Once you are confident about the design of your website, and have implemented critiques from knowledgeable friends and acquaintances, you are now ready to take the plunge into the world of search engines by submitting your website on them. Review your submission after 3-4 months to see how you are faring.

Once you are done with the process, you can start with regular SEO tasks for link popularity building. For more information on creating SEO friendly Website Design, call us at Centex Technologies – Killeen (254-213-4740) or Dallas (972-851-7878) Office.

SEO AustinWeb Development AustinWeb Design Austin

, ,

No Comments

Email Marketing – Reach Out To Masses

October 04, 2011

Incorporating email marketing into your promotional strategy is quite a simple and cost effective way of initiating or maintaining contact with your customers. It also helps offer great rewards to your organization in terms of increased sales and profits that go a long way towards making your business a success. Newsletters and product brochures can be transmitted using email marketing so that potential customers become aware of new product lines. If you conduct your email marketing process effectively, it can lead to a lot of word of mouth publicity as well apart from helping you get in touch with your existing clients. People who receive great newsletters are likely to forward them to their contacts thus generating more revenues for you. This helps further expand your network.

Email marketing helps to circulate useful information about the products or services that you are offering. It is superior to printing pamphlets and delivering them to customers’ residences as you do not need to invest time and resources into the same. Well made emails help answer frequently asked questions about your company/ products/ services and can be instrumental in building long lasting relationships with new customers.  They can also help enhance the number of visitors to your website as you can insert links to your web pages in the emails that you send out.

Email marketing blends itself well to the use of different kinds of media like attractive pictures, videos and other graphic details. Such graphic details help draw in customers who are likely to get more interested in what your company is offering. The emails that are being sent out must be concise, contain important facts and be well presented so as to build a favorable impression on the readers. The only thing you require to kick start your email marketing strategy is a list of contacts to which you can start sending out emails. You must not be excessively frequent in sending out emails to a particular contact as your email can be placed in the spam folders of the recipient. There are several tips and guidelines that can be followed so as to ensure that your email does not end up in the junk folder and is actually delivered to the inbox of your recipients.

To effectively plan your email marketing campaign, contact us at Centex Technologies – Phone: 800 236 1497

Web Development AustinWeb Design Austin

,

No Comments

Virus Attacks Through Wireless Internet

August 17, 2011

The use of wireless internet technologies for surfing various web pages has been increasing for a long time due to the ease and convenience that it offers to users. People are no longer sticking to fixed broadband lines connected to a fixed operating system and are instead accessing the internet through portable devices like laptops, tablets, phones, etc. Many places these days we have wi-fi connections that can be accessed by procuring the requisite username and password from the owners either by paying a certain fee or even free of cost in some cases.

This kind of free access to the internet at public places is making web surfers more prone to virus attacks that may be made through the openness offered by wireless internet systems. Anyone in the vicinity who is able to receive the wi-fi signal can simply log on to the network especially if it is being offered free of cost. In such a network, there can be all kinds of security lapses that may put your system at the receiving end of virus attacks. There are some tips mentioned below to help you avoid such attacks or at least help reduce their incidence:

  • Before logging onto any kind of free internet at a public place, you should ensure that the network is protected by the required firewall and antivirus software so as to build a multi protected layer for your operating system. There should be a strong IT department taking care of such requirements. You should beware of connecting your laptop the internet in the vicinity without checking for security problems that the internet may have.
  • It is advisable not to access websites and fill in your username and password at sites that contain private information about you that if stolen, may pose a significant threat to you. You should refrain from opening bank related websites or shopping websites where you need to fill in credit card related information.
  • It is essential to have good antivirus software installed on your operating system to help ward off virus attacks. Although not completely fool proof, such software can help reduce the number of attacks that your system may be subjected to.

For complete system and network protection tips, feel free to contact us at Centex Technologies. We serve Central Texas including Killeen, Austin and Dallas.

Web Development AustinWeb Design Austin

, , , ,

No Comments

Tips To Keep Your Website Secure

July 25, 2011

With the development in the web technology, the number of web sites that are being hacked is also on the rise. Keeping the website secure is an intricate issue that the web site designers and owners often fail to notice. Here are some important tips that you should always keep in mind to keep your web site safe and secure.

Keep your software updated: To prevent other people from taking advantage of your software ambiguity, make sure you update it from time to time and also download the patch program. If you are using the old version of any software, your web site is likely to be in a state of high insecurity. Thus, instead of manual updating, turn on the automatic updates of the software if it is available.

Use strong passwords to host account, FTP and control panel: Short and simple passwords are likely to be very easily accessed by the hackers. It is advisable to make your password as difficult as possible. The password should never contain your name, date of birth or any relevant information. Try to keep changing your password after every two or three months.

Update your antivirus: Make sure that you have updated antivirus software. Scan your computer frequently for any sort of viruses. It is possible that the hackers gain access to your passwords through any sort of viruses in your computer.

Backup your web site: Always have a complete backup of your web site. Even if it is hacked, you would not lose your files or the web site. Do not expect your web host to guard you if there is any blow. Do not store the backup files in the web servers. Instead, store them in the PC or USB.

Monitor your traffic regularly: Check your log files on a regular basis and monitor the visitors to your site. If there is anyone unusual, you need to be very careful. This could be a hacker.

Choose a trustworthy web host: Always go for a reliable web hosting service providers who offer customer support round the clock.

These are the important steps that you, as a web site owner, must take in order to keep your web site safe and secure. It is better to be cautious than be remorseful afterwards.

To know more how you can keep your website secure, feel free to contact us at Centex Technologies. We provide IT Support, Web Application Development, SEO and Internet Marketing services.

Web Development AustinWeb Design Austin

,

No Comments