Posts Tagged Video SEO

Importance Of Using Different Content (Media) For SEO

January 7, 2013

If you have a website and it is not giving enough of business as you expected, then, possibly there are some problems which need to be fixed. The primary reason behind any web business falling out of place is always content, though other secondary factors also come to play pivotal role at one or the other point of time. SEO strategies based on content hold the significance in increasing the outcome from web business. Content is comprehensive term, which comprises videos, images, audio, text, PDF etc. Each of these content media elements hold the importance and are used for various SEO purposes.

  • Text along with appropriate use of keywords will work as potential bait for the crawlers. The crawlers will always look for the keywords within content and send across the search results when the user types the keyword(s) in field box. SEOed text will also provide the information to the individual who is actually looking for knowledge related to his field or subject. Keep in your mind that while incorporating keywords in text, you should not make excessive use of targeted terms or else your website/ business will be marked as spam. It is important that you make an effective use of white hat SEO practices as this would lend better and prolific chances of survival.
  • Using pictures/images with tag lines will help in ranking your business on the internet. Owing to the very nature of search engine algorithms, pictures themselves are not ranked in the search engine results. However, by tagging the images, definitely, the prospects of ranking your business in the popular search engines will increase substantially. These pictures do show up in “image” section of Google for related terms.
  • With the help of text based PDF editor; it becomes pretty easy for the search engines to read and index PDF files and as the result possibilities of high search engine rankings becomes obvious. You can set the PDF document properties like title, description, author info, copyright, besides integrate specific keywords that will define the content in the PDF.
  • Audio files can also be SEOed to increase the possibility of ranking of your website. For this purpose, you can always go for transcription of spoken content into RSS feed. ID3 tags can also be used to optimize audio files.
  • The Video content optimization using various video directories and even on your website can be carried by making proper use of tags.

At the end, by making use of all the content media, your web business will see a smooth rise over period of time. We at Centex Technologies provide SEO services in Austin, Dallas and Killeen Texas.

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Video SEO Tips

February 7, 2011

Ever since YouTube has gained popularity, there has been more and more emphasis on incorporating Videos in a website. The ease of embedding YouTube videos in HTML has given an effective tool in hands of online businesses to actually show case their products and services in a better manner on their own website. Also there are various free video players that are available using which you can incorporate videos on your website. As major search engines like Google, Bing and Yahoo have started showing up video results in their search, video SEO has become even more popular. Search engines are now focusing on developing technology to read video content for providing even better search results for videos.

Elements Of Video SEO

  • Create Short videos of 1-2 minutes length. Behavioral studies show that people do not like watching long videos specially when they are related to promoting products.
  • Create enticing videos. Simple and plain videos may not gather much attention from users.
  • Always have relevant videos on the pages. Your video should match the content on the site and should not be vague.
  • As we do in website SEO, we should be inserting keywords in Title, Description and other tags associated with the videos.
  • Do not spam keywords in the video description, title and keywords.
  • Though YouTube and other video portals provide options of uploading videos and getting embedded code that can be used in web pages, the best place to upload a video is your own server i.e. where the website is hosted.
  • Share your video on various video portals. This will increase your video’s presence across the web and will get you link backs.
  • You should use Alternate tags on videos. For that you can use swfobject javascript function for flash videos.
  • It is always a good strategy to put some descriptive content on the web page where the video is placed. Try to use keywords in the text.
  • You can also write the dialect/ speech content on the webpage for users to read. This not only provide them a clear understanding of what is being said in the video but also gives relevant content for the webpages.
  • Submit video sitemaps. For that you can use MRSS or XML sitemap.
  • To target wider user base, you can put us videos in different languages.

For more tips on Video SEO and internet marketing, feel free to contact us at Centex Technologies. We can be contacted on (254) 213-4740 and (800) 236-1497 (Toll Free)

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