Posts Tagged Social Media Marketing

Importance Of Social Media

August 9, 2013

Venturing into the world of social media is an exciting step for most companies, as it promises of boosted revenues and a whole new channel of exposure. While the dramatic boost in customers brought about by social media might not always be as evident as expected, there is no denying that social media is the most powerful tool in the present-day scenario of internet marketing. The following points highlight the major benefits for companies opting for social media networking as an internet marketing strategy:

  • Social media networks give you a chance to build a desired brand image, deciding what you want people to think about your brand. This tool gives you a chance to be consistent and creative, and hence reach out to customers with a renewed approach on a daily basis.
  • When used correctly, social media can serve as one of the most efficient traffic generators. Sharing your website content including blogs, videos, etc. on social media channels leads users to your website. You can then inspire them through several click-to-actions, such as signing up for your mailing list, making a purchase, scheduling a consultation, etc.
  • Investing in social media promotions can be all that you need to gain a significant competitive edge in your industry. Chances are that your competitors are not taking their social media marketing initiatives that seriously, which could give you a chance to capture a wider range of audience.
  • A key advantage of social media from the marketing perspective is that of repeated exposure to the product or service being sold, which helps to shorten sale cycles. Marketing sense reveals that the average times a customer needs to be exposed to a product 5-6 times before they decide o buy it. Social media helps to create these exposures.
  •  Being active on social media networks automatically makes you influential, and lets people know that you have arrived. Once you establish yourself as an authority in your field people will turn to you for advice and to know of the latest trends in your field, which will develop a loyal fan following for your business.
  •  Last but not the least, are the “Big Wins” that come from social media networking. These might not happen every day, but when they do, they definitely make the efforts worthwhile. These could include an interview with a major media outlet, a significant business contract with someone who found you through LinkedIn, etc.

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Tips On Engaging Your Customers

July 8, 2013

As anyone involved in online marketing would know, referral marketing is emerging as a key component of the online marketing strategies of businesses, laying emphasis on the need for effectively engaging one’s customers. Contrary to what one might think, this engagement marketing is not merely about having lofty feel-good conversations with customers on your Facebook page or blog comments, but is actually about the depth and value of this communication. The following tips highlight some effective ways to engage your customers and generate visible results for your business-

  • Work on the customer experience- When your customers call your business, your aim should be to go to every possible length to ensure that the experience is a pleasant one and they would be encouraged to call again if the need be. Right from having a well-trained crew of customer representatives to having a reliable phone system in place, the little things in this respect can make a significant difference.
  • Keep the communication going– Once you have the contact information of an existing or potential customer, it is your role as a business owner to make a continuous effort to keep communicating with them. However, as you do so, it is important to remember that subtlety and moderation are the keys. Even if your customers do not read the emails you send them, just seeing your name constantly in their inboxes is enough to make them think of you the next time they need a similar service. Giving out free samples and reward gifts to customers via these emails is a great way to make them look forward for more.
  • Make the most of social media– Social media is a wondrous tool for business owners looking for ways to engage their customers. With the multiple social networking channels available, the opportunities that can be explored in this regard are endless. You need to understand that each of these social media sites is different, and you have to establish a unique campaign for whichever site you are a part of. Keep offering your customers new and refreshing content in the form of blogs, info-graphics, surveys, polls, giveaways, etc. Your aim should be to be relentlessly innovative and persistent in your efforts.

With all the above-mentioned tips, it is important to keep a tab on the effect of these efforts on your customers, and having a clear picture of what’s working and what isn’t for your business.

We at Centex Technologies provide SEO, Social Media Marketing services to its customers across Texas. For more information, call us at – (855) 375-9654

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Check Out The New Myspace

February  14, 2013

So Myspace is all set to make a momentous comeback, and is already sending ripples in the world of social marketing. The new Myspace layout has a lot to offer to business owners, and even though the site is still in its beta version, there is a lot that you can do to start planning your profile and doing the groundwork for a great start. Myspace is branding itself as a “social entertainment network”, as it shall include a lot more than just social networking, including movies, TV shows, music, and a lot more!

To set up an account on Myspace, you shall first have to choose a category that you belong to, out of categories like brand, fan, comedian, etc. This selection shall be important in deciding your account type, but you shall be able to change it later on. The site is being closely integrated with other popular social networks like Facebook and Twitter, and shall make it possible to not only connect with friends you have on these networks, but also share your Myspace status updates on other social media sites.

A striking difference between the new Myspace and the older version is that this one has a much simpler interface. You shall notice this right from the get-go, with the process of updating your profile information being a lot easier and quicker. The home page brings together the best of everything, right from a cover photo to a section dedicated to your website’s link, which is great for businesses. The “manage” option in different profile types allows you to customize them as per your selected choice, and also easily upload files. The new Myspace is laying major focus on music and audio clips, and this just might be what makes it stand out in the social media sea.

Once you are done with setting up your profile, you shall be able to post updates of up to 150 characters and a photo. You shall also be able to customize your stream and add filters to it, to decide what kind of information you want to see in your stream. Since the website is still in the Beta version, you can only join it via someone who already has a profile on it. You can then connect your existing social media accounts to your Myspace page to add more connections.

We at Centex Technologies provide Social Media Marketing, SEO and PPC services to clients in Austin, Dallas and Killeen areas in Central Texas.

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