Posts Tagged SEO
How Blogs Improve Conversions In A Business Website
Posted by centexitguy in SEO Marketing on March 15, 2010
March 15, 2010
A blog is basically a website where an individual generally writes about a series of events or anything related that may interest him. A blog can be defined as a web log which is maintained on a regular basis by an individual. Earlier blogs were maintained by individuals to provide information but now blogs have become a source of branding, building businesses and improving conversions.
Blogs no longer have just individualistic approach. Blogs are used by businesses to promote other products, write reviews and do a lot of business marketing stuff. Bob Parsons, the owner of Godaddy – one of the biggest hosting service providers in USA uses his blog to promote his business. It is important to understand how this is done as it needs an intelligent brain to manage it. Similarly you will find many blogs maintained by entrepreneurs indirectly pointing it to their business.
Eyebrows can be raised on how this kind of strategy goes unnoticed by google and instead these blogs always finds a good place in Google’s rankings. The truth is that these blogs are actually very good and informative and would generally give an insight into company’s business and ethics. This is something google likes- TRANSPARENCY.
Nowadays blogs are used by celebrities as well to increase media presence and to promote the brands they endorse. Generally people who follow a certain topic would look for information by searching on Google and a blog is considered to be a source of information. Search Engines ranks good blogs on top pages which brings them hits. If the content is well directed and well written on a blog, it can act as a real good source to generate user’s interest into your business.
This is how traffic transfers from a personal blog to your business website. We at Centex Technologies provide complete Internet Marketing solutions to our clients. Please feel free to enquire more.
Advantages of Search Engine Optimization
Posted by centexitguy in SEO Marketing on February 22, 2010
Feb 22, 2010
Search engine optimization refers to a method of increasing the volume and improving the quality of traffic to a website from search engines. The phenomenon working behind this methodology is that the higher the website on the search engine results list, the more viewership it will get. SEO basically involves editing the content, HTML and coding of the website concerned and performing various other technical operations. Here are a few advantages of optimizing your website :
Competitive edge: High rank in search engine results definitely gives your firm/company an easy edge over all your competitors. SEO is the process which is aimed at generating top ranks on various search engines. If a customer interested in a product offered by your company comes across your website before laying his/her eyes upon the website of your competitors, the chances of you beating down your rival competing company in the sale of the product increase manifold. The customer is less likely to look for the other companies prevailing in the market which offer the same products. Thus, search engine optimization gives you an easy edge in competition with your competitors.
Expansion of customer base and target audience: The name of your company flashing in the top 10 i.e. the first page or so of the display results of the search engine query leads to expansion of your customer base and a rise in the count of your target audience. Any random web surfer might become interested in products and services offered by your company and without any prior interest, may get motivated to purchase them. This will act as a bonus in your kitty as it leads to increasing your purchase and your profits. SEO also increases the target audience of your company manifold.
Boost sales: It is a proven fact that the display of your products and services through search engine results is much more likely to generate a sale as compared to online advertising on different sites. The company tends to get a lot of positive publicity in this manner. Getting on top ranks of a search engine attracts many new customers. We have seen many companies becoming multi-million dollar businesses only from sales through search engines.
Saves time, money and effort: Unlike paid advertising, SEO is cost effective solution for generating sales. As the number of users on Search Engines is quite high, the ROI for SEO is pretty attractive.
Search engine optimization is the easiest and most affordable way of generating sales from your website. In case you are looking for a way to boost the profits of your company manifold, optimize your website now. We at Centex Technologies provide state-of-the-art Search Engine Optimization services.
Website Maintenance Tips By Central Texas IT Specialist
Posted by centexitguy in Website Development on February 7, 2010
Feb 7, 2010
Websites have revolutionized the way we used to do business. Since inception of Ecommerce and search engines, we are more and more using web applications to shop products or to avail websites. A proper, up-to-date and well maintained website provides an insight into the reliability, concept, quality and standard of any firm, business or enterprise. Regular checking and quality assurance are must-haves in website maintenance. Here are a few tips for efficient website maintenance and must be kept in mind:
- Necessity checks: The first thing to be taken care of is to regularly check the need and requirement of each item on your website. It not only prevents unnecessary efforts required in maintenance of things which are not required; but also keeps the website crisp, accurate and to the mark for the viewer.
- User testing: Test your website extensively for any errors and functionality. This has to be done before you start promoting your website.
- Maintaining content: The contents of the website must be continuously updated to match the latest developments. The content must be gone through thoroughly before as well as after uploading it to the website. Outdated content must be continuously checked for and removed without fail.
- Provide information: Ensure that you provide all the vital information about the firm or the enterprise or the concept on which the website is based. Introduce the firm and make available all vital statistics.
- Suggestions: Always make sure to add the option of viewers’ suggestions in the website page so that viewers can post in their suggestions, expectations for future and opinions on the site. This will eventually lead to higher levels of customer satisfaction and bring more viewership as well as higher rating to the website.
- Rival websites: Always keep a track of the latest developments and updates on the websites of your rival firms and companies in order to learn from them and improve your own website so as to make it the best in the market.
- Check links: Keep all the URL links under constant check. Any change in a related URL must be tracked. In case the URL expires, make sure to update the name and URL address. It brings negative publicity and opinions to have expired web links on your website.
- Proof-reading: Always get your websites professionally proof-read to ensure that there are no spelling or grammatical errors. Small errors like misspent words or errors in grammar bring doubts upon the credibility of the website. Thus proof-reading is a must do for the entire content of the website.
Thus, the above mentioned are a few important points that must be paid heed to in order to create and maintain a good and reliable website. A regular, scheduled maintenance and analysis of your website, after creation, using the above techniques might prove integral to the success and popularity of the website.
Latest In Google Optimization
Posted by centexitguy in SEO Marketing on January 17, 2010
Jan 17, 2010
GOOGLE is the name that strikes your mind first when you want to find something on internet. In true sense, Google is the synonym for internet. If you are looking for bakeries, florists, plumbers or even internet developers, all you need to do is to go to Google and search and find the right source to match your requirements. Google is the lifeline for businesses that are looking to be found by clients all over the world.
Generally a normal user would just browse through the first couple of pages in Google while searching for what they need. If they do not find what they want, they would in general experiment by changing or modifying the keyword they use for searching. Keeping this in mind Google brings up the most relevant searches on the first page for different keywords. For this, Google uses an algorithm which would measure the site on its relevance with the keyword being fed in by the user to get the best and the most relevant result on the first page.
Although Google’s idea is simple, the implementation hasn’t been that easy. There are many webmasters who keep researching on the Google algorithm and try to make changes to their websites according to what Google likes. This is a way to reach the first page of Google for a related key phrase. However, Google knows about such elements and to avoid such websites Google keeps changing their algorithm enabling such tricksters to keep making changes to their websites. The latest change that Google has made is very recent which has started taking effect January onwards.
Google has now emphasised on the way site code is written. Google wants the code of your site to be clean and easily read. In brief, Google wants you to keep the code (HTML and scripts) to be short and sweet. However, this is not the only thing to be able to see your site on first page of Google. There are others as well, but if you can just follow the Google guidelines on optimization, your site will surely rank well.
To sum it up all, type Google Guidelines for Optimization on Google and find out how Google wants you to build your website to be indexed easily by Google.
Centex Technologies provides Search Engine Optimization services across globe.
How To Choose A Domain Name
Posted by centexitguy in SEO Marketing on December 27, 2009
Dec 27, 2009
Choosing a domain name can be very tiring and time consuming, especially if your business is all about selling products through marketing on the web. Normally we tend to choose a domain name which is similar to the business name of the company. But if we wish to aim at getting business through search engines, then we need to carefully select the domain name.
Here are few tips that will help you to choose a domain name that is best suited for your business.
- Have your keywords in the domains name e.g. if you are selling NBA tickets, it is advised to have a domain name like NBATicketsOnline.com or similar. Having your prominent keywords in domain name reduces the SEO efforts and gets your website quickly on the top of search engines.
- Chose a short domain name. The shorter the domain name is, the more weighted it is from SEO point of view.
- .com is the most popular TLD. Unless you have specific locations to target, you should try to get a .com domain. Second most popular one is .net.
- If you are buying a domain name from secondary market, do check out if the domain is not banned or facing a penalty on search engines.
- From SEO point of view, first priority should be to choose a domain name without dashes “-“.
Also when you choose a domain name and you wish to create a brand out of it, choose a domain name that appeal to masses. Google.com, Yahoo.com, Amazon.com, Apple.com are few examples of domain names that are simple and easy to recognize. If you can couple your keywords in a domain name and create an easy-to-remember domain name then there is nothing like that.
It is important to choose your domain name wisely. Once you get your domain live, all your efforts will be focused on promotions and optimization of your business website, so depending on your business needs you should buy the best suited domain name in the first place.
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I am a Managing Partner of Centex Technologies Microsoft Small Business Specialist, Certified E-Commerce Consultant, Certified Ethical Hacker, Certified Fraud Examiner, Virtual Instructor and an IT Consultant/Speaker on IT Security, Networking, Small Business Architect, & SEO Internet Marketing. Certifications
