Posts Tagged SEO Texas

How To Generate High ROI From Adwords Campaign

July 19, 2010

If you are just starting with a PPC campaign for your online business or already frustrated with low promotion performance, you need to understand some things about Google Adwords and generating ROI.

Sometimes, the pressure of delivering results makes you lose focus from the most important factors affecting your Adwords campaign. These include:

  • Impression rate
  • Ad position
  • Click through rate
  • Conversion rate

Basically, Google evaluates your daily budget to control the frequency of your ad display. If you have a small daily budget, your ad will show for a few hours every day. On the other hand, your ad’s position is determined by its rank number, which is calculated as follows:

Rank Number = CPC (Cost Per click) x CTR (click through rate) x (Ad quality)

To improve your PPC marketing and generate high ROI from Adwords campaign, the following steps are a must.

Ad Delivery – when searches are performed under your keyword, your ad must show up. The daily budget controls your ad display and hence, needs to be increased for maximum exposure of your website advertizements. As your actual spending depends on the click through rate, your margin on the daily budget is about 50%.

Ad Delivery per Keyword – Google will display ads according to the keywords searched by online users. Your Adwords campaign can have one or more adgroups. This constitutes of a few keywords and ads that trigger your ad. For higher ROI, you can consider splitting of keywords and creating new keywords with low impressions.

Cost Per Click (CPC) – It is important to know if clicks are made for targeted keywords. You can improve your ROI from Adwords campaign by reducing clicks on non-targeted keywords. This happens when you lower the Max CPC and your ad position. The bid can be raised for keywords that are performing well.

Ad Optimization – Creating interesting ads and linking them to relevant website content/ graphic is a good way to reach the target audience. Make sure that your ad communicates your unique selling point and why users should visit your site. The landing page should also be informative and call for action.

Located in Killeen, Central Texas, we at Centex Technologies provide complete Internet Marketing solutions for web businesses including Pay Per Click campaigns, SEO and Social Network promotions. Feel free to contact us for custom quote.

SEO TexasInternet Marketing Texas

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What Is Included In SEO?

July 12, 2010

Search engine optimization (SEO) involves the steps to ensure high ranking of your website in relation to particular keywords on popular search engines. This is not a one-time procedure and requires constant efforts for good results.

Basically, SEO consists of On-page optimization and Off-page optimization. While the former includes structuring your website content, keywords and description for each web page, off-page optimization consists of link building, article content and directory submissions.

In order to get a larger customer base and convert leads into sales, you need to ensure proper SEO for your website.

Step #1 – Firstly, you must analyze the present ranking of your website on all major search engines.

Step #2 – After this, you need to evaluate your website for:

  • Code and text of the home page as well as other landing pages.
  • Verify the need for changes to make the web pages easily spidered or crawled.
  • Take note of broken links and missing images.
  • Observe web server errors or other problems.

Step #3 – Make a list of popular keywords that are relevant to your business site and industry. This list must contain at least 20 words or phrases initially. From these, you can choose a few keywords that are strong enough to beat the competition.

Step #4 – Check the content of your website and modify it to include essential keywords.

Step #5 – Traffic can be generated by publishing articles that address issues faced by the readers. Create about 10 articles on topics that are related to your site’s products or services.

Step #6 – Optimization of the website also includes creation of title tags, description tags, alt tags, keyword tags, comment tags, meta tags, image optimization, on page optimization, key phrases optimization, log file analysis, search engine friendly sitemap, landing pages and W3c Validations for the Home page.

Step #7 – Maintaining Blogs helps in ensuring frequent visits by search engine spiders to your website. You will have to add fresh content to keep the blog interesting and get good search engine rankings.

Step #8 – Keep track of your competitors and their ranking progress, search words being optimized and the traffic directed to their websites.

Step #9 – Review the internal and external links of your website so that they point to the most relevant pages.

Step #10 – A Link Exchange program can help in getting multiple high ranking links pointing back to your website.

Keep reviewing and modifying the SEO strategies according to the current market trends and customer requirements. This will enable you to achieve the desired level of traffic and business income.

SEO TexasSEO Centex

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