Posts Tagged Seo Consultant Central Texas

Are you on Local Business Listing Networks?

Feb 1, 2010

Local Business Listing (LBL) marketing is the marketing buzz word now days. Companies are focusing up on providing the best local business results to users. After tremendous success of Google Maps and Google’s Local Business Listings, other search engines and advertisement networks are working round the clock to come up with the even improved local business solutions.

Even though, prior to Google’s LBLs there were many sites like Local.com, YellowPages.com, CitySearch.com, MagicYellow.com etc listing businesses according to the city/ area but they were not so popular among the masses. With advanced geo-targeting technology, Local Business Listings have become a convenient and accurate way to get information. Now you can find pasta restaurants, saloons, clinics, plumbers, real estate agents, car wash etc (the list is endless) in your area within seconds. Such an ease of finding information has made LBLs hot favorites.

For a business like that of a specialized doctor, florist, a pizza shop or a hotel, it is now important to be listed on as many local business networks as possible. It is estimated that being listed on local business networks can boost up revenues by 5 to 10 %. If you are among featured listings or listing through paid advertisements, then depending on your business, the number of enquiries generated through LBLs can be incredible.

Advertizing giants are not only working to grab online market share for LBL but are also targeting mobile and handheld devices. Various local business apps are already in market for IPhone. On 16th Dec, Microsoft launched Bing App for Iphone enabling users to do voice search, view local business listings and find directions.

With fast changing scenario of high tech marketing, it becomes mandatory to keep up pace with the innovations. For a specialized business targeting certain area, it is extremely important to be listed on local business listings. We at CentexTech, not only list business for clients on various LBL networks but also work to optimize them to generate higher revenues for our clients. To know more, please feel free to contact us.

IT Support Central Texas Seo Consultant Central Texas

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Social Networking

Jan 5, 2010

Social networking is one of the latest trends over internet.  Although it seems to be the most modern trend, its history goes back to 1985 when THE WELL was initiated. THE WELL is one of the oldest online communities which is known for its online forums.  During the 1990’s technology was at a boom and sites like tripod.com and geocities .com started getting popular. These sites would let individuals create their homepage which was generally a personal profile.  This was also the starting of the blogging culture within internet.

In 1997, SixDegrees.com was launched where you could create user profiles and send messages directly to friends. SixDegrees.com allowed you to search for people with similar interests and add them to your friends list. In spite of having all these features, SixDegrees.com was shut down as it could not gather profits, maybe because the site was ahead of its time. During 2002 and 2004 there were three such sites namely Friendster, Myspace and Linked in that emerged and changed the way people worked on internet. It started with Friendster in 2002 which Google tried to acquire in 2003, then Myspace which had more page views that Google at one time and then Linkedin.  In 2004, Facebook started emerging and in just a few years Facebook became one of the fastest and the largest growing sites not limiting to geographical locations. Facebook opened gateways by allowing externally developed add on applications which allowed people to integrate their applications within the site.  Facebook is not only used by individuals but also used by several businesses to promote their services and products as well.

After 2005, Social Networking began flourishing as a business component and many businesses started using sites like Facebook, Bebo and Myspace as a tool to promote their businesses.  In 2006 came Twitter which although has comparatively lesser features became one of the most popular sites in 2008-09 because of the ease of use it allows.

Social networks are becoming increasingly popular amongst students, teachers, businessmen, non profit organizations, celebrities and others to interact with each other. It is easy to create profiles and get connected to people with your interests. Sites like Facebook , Myspace and Orkut have started using Collabarative techniques to give users a better experience  while sites like Twitter are winning on the ease of use syndrome. With all this in action, there are more developments that are being done in order to make  it easier for people to get connected.

Centex Technologies plans Social Networking campaigns for clients to market their products on major social networks.

Seo Consultant Central TexasSeo Guy Central Texas

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What is (SEO) Search Engine Optimization?

Nov 27, 2009

As the name suggests, SEO is optimizing a website for Search Engines. The reason to do so is to get found by people who use search engines to find information, look out for services, purchase products online etc etc. As search engines are programs, they have a set of parameters that decide which websites are to be displayed on search results. Nowadays search engines are so advanced that they index or crawl almost all websites, but the question is who will be displayed on the top results for a certain query.

Almost 70% of people do not go beyond 1st page for a certain term query. Out of these top 5 search results get 90% of the traffic. Now, with billions of people using search engines worldwide, it has become a new marketing avenue for professional companies. To make themselves, the most “popular” search engine, SE’s ranks the websites according to the relevance and utility of a particular website for a certain keyword query. Different parameters are used to ascertain the relevance of a website, which depends and vary from engine to engine. And SEO or Search Engine Optimization is a process that works around those parameters to make a particular website rank on the top SE results.

SEO is broadly classified as ON PAGE and OFF Page SEO

ON PAGE
On page SEO is something that is done on the website only like proper Title of pages, Analyzed Meta Information, Linking strategy, Content of website, Site architecture, Usage of programming language, proper usage of images and tagging. This all is the first step for SEO and is done after careful and technical analysis of keywords.

OFF PAGE
This includes making your website popular over the net. As a thumb rule, “the more the relevant, informative and similar sites linked to your website, the better optimized your site will be” This is not so simple as it seems, you have to be very careful in choosing the sites that link to you (if you do it yourself) OFF Page is generally accomplished by various processes like :

•  Link Building – Asking other relevant websites to link back to you.
•  Directory Submissions – Submitting your website in relevant directories
•  Article Submissions – Writing and submitting articles in article directories.
•  Social Bookmarking – getting site popular by getting the site content/informative section bookmarked on     social bookmarking sites like Digg, Squidoo, Technorati, Del.ico.us
•  Social Networking – making site popular by getting site linked with people( people who have some kind of     relation to nature of website we want to optimize) on popular social networking sites like myspace, facebook, orkut.
•  Blogging – creating similar blogs maintaining them and getting link backs from them.
•  Forum Commenting – Getting into conversation with people on similar discussion forums and leaving link over     there.
•  Buying links – buying high Page Rank Links
•  Press Releases – Submitting press releases and links in them

These are just the basic tasks broadly classified, the exact methodology if formulated only after carefully examining the website we want to optimize and for what keywords. And BEWARE wrong methodology can penalize your website, as search engines are very smart to sniff that someone is deliberately promoting their website. So it has to be gradual and natural.

Seo Consultant Central TexasSEO Austin

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