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Pinterest.com: What It Is? How It Can Be Used To Promote Businesses

April 26, 2012

If ‘social networking’ makes you think ‘Facebook’ and ‘Twitter’, it might be time for you to move on! That’s not to say that these popular websites are becoming passé, but they are definitely suffering from an element of user fatigue. The new kid on the block is ‘Pinterest,’ an interactive social photo-sharing website, which gives users a chance to pin images of anything they wish to, and re-pin any images that might be of their interest.

Put simply, the website is like a board that you could have in your living room, or office reception, on which you could pin articles, pictures, notes, reminders, or simply a newspaper clipping that you found interesting. Pinterest allows you to do just that, only that this ‘board’ is visible to all the users on the site. The concept is quickly gaining popularity, with Pinterest being labeled as the ‘fastest growing social service in the world’.

What the website is basically doing, is replacing content with images. There is nothing new about the fact that images and visuals are more captivating to the human eye than blocks of text. Pinterest allows you to bank on this fact, and use it to the advantage of your business. Just as Facebook and Twitter have proven to be a great marketing tool for SMEs, Pinterest is also emerging as a lucrative option for business enterprises for drawing attention to the products that they have on offer.

The great thing about it is that you do not need to invest all the time and effort that goes into delivering your message through words that will grasp the attention of the users. As they say, a picture speaks a thousand words! That’s exactly what you are doing on Pinterest- letting the images do all the talking. However, Pinterest is about a lot more than simply posting images of your products online. With a little more innovation, there are endless ways that you can draw attention to your business, and allow make sure that users re-pin your pins.

The basic concept is getting as many re-pins and likes as possible, since each time your pin is re-pinned, a link to your home page. You can create different boards with varying themes, based on user behavior, by taking into account what exactly users want to see when they visit the website. You can also organize surveys, hold contests, and promote offers using the website. So get yourself an invite on Pinterest, and start pinning now!

Internet Marketing AustinSEO Austin

SEO for Automobile/ Car Dealers

April 06, 2012

Automobile and car dealers can greatly benefit by advertizing/ promoting their services online. As the number of people looking for automobile deals on the internet is increasing at a fast pace, companies / dealers that wish to sell new or used automobiles are likely to make huge sales by expanding their operations on the world wide web. It has been observed that most potential car buyers tend to conduct a search on the internet for suitable deals instead of manually visiting different car dealerships in order to zero in on a good deal for themselves. The practice of placing a high amount of reliability by customers on the internet for locating beneficial deals can be exploited by car dealers to provide suitable offers on different websites. They can also choose to set up their own official website providing catalogs of the vehicles available for sale that can be revised from time to time and have useful product descriptions of each item. Graphical images of the cars and other automobiles can also be put up to attract more customers to invest in them.

Search engine optimization (SEO) is a useful promotional strategy for local car dealers. You can implement various SEO strategies to get your automobile dealership website on top ranks of search engines for various keywords. SEO strategies can not only be used while formulating text on the website but can also be employed in a creative manner to create articles to be posted to different articles directories existing on the internet. Specialist SEO company can be hired to perform the necessary SEO tasks including coding of your website. You can generate content about the vehicular deals offered by you and other information pertaining to your auto dealership along with contact information required to place an order with you. Apart from this, links to your official webpage can also be incorporated in the textual content posted to other websites so as to help enhance the number of visitors to your website thus translating into increased automobile sales.

Other aspects of SEO for automobile/ car dealership website include the usage of appropriate tags and Meta tags to enhance the visibility of your webpage on the internet. SEO experts may be hired to fully exploit Search Engine Optimization as an advertizing option and to reap the full rewards of this economical promotional method.

We at Centex Technologies provide complete solutions for SEO in Austin, Dallas and Killeen. For more information, please call us at – 254-213-4740.

Internet Marketing AustinSEO Austin

Online Affiliate Marketing – Expand Your Marketing Base

September 27, 2011

Online affiliate marketing is a promotional or advertizement strategy that is used by many companies these days in order to publicize their products or services almost free of cost. The one distinctive feature about affiliate marketing is that the customers or business associates (called Affiliates) are used as promotional elements to spread word about the business among visitors of their websites and online portals. Thus no employees or separate advertizing departments are used in this strategy for expanding the market base. The affiliates on the other hand get certain rewards in return for their effort. These may be in the form of discounts on future purchases, accumulated rewards points that can be redeemed later or even hard cash. This acts as a constant motivating factor for them to keep working on getting in more and more customers for the company.

Companies may either wish to use a conglomeration of different marketing practices including conventional advertizements on different websites, e-mail marketing and affiliate marketing or it may choose to use only affiliate marketing as a standalone promotional tool. The best advantage offered by affiliate marketing is that it can help attract more and more customers due to a certain credibility and faith shown in by affiliates. In most of the cases, affiliates are owners of websites that have substantial web traffic from targeted customers.

For online businesses it is very easy to incorporate affiliate system with their websites to give out necessary promotional feeds, links and banners. The affiliate system can effectively manage and track the traffic coming from various sources and award the required commissions to respective affiliates. Affiliates can log in their accounts and can view the referral income, get more feeds, links and banners, manage their account etc. The ease of setting up an affiliate system makes it one of the favorite marketing tool for online businesses.

Although affiliate marketing has been in existence as a system of advertizing for decades, it is a recent phenomenon on the internet. It has been quite a successful model that has been implemented by many online websites especially the small and moderate sizes e-commerce businesses that cannot afford to spend huge financial resources in placing traditional advertizements.

We at Centex Technologies provide internet marketing and Search Engine Optimization solutions for businesses. We can also develop customized affiliate management system for online businesses to spearhead their online marketing campaigns.  For more information call us at 800. 236. 1497

Internet Marketing AustinSEO Austin

Power of SEO (Search Engine Optimization)

September 20, 2011

Search Engine Optimization is a novel and innovative way to market your online business. SEO can be used in a powerful manner to promote your product or website using the internet. Incorporating SEO into your marketing strategy generally consists of making use of particular words also known as keywords in a manner so that they can help find your page or website on a search engine. Google is the most popular search engine these days so in most of the cases SEO strategies are focused on the kind of results that Google shows up in the search rankings. There are several ways in which SEO can be useful to your business. Its use has become necessary and quite beneficial in today’s online markets.

The biggest advantage of using SEO is that it is extremely cost effective in comparison to other online promotions and does not require large investments. You may only need to spend a moderate amount of money in order to get your websites on the top ranks of search engines. This makes it highly suitable for medium as well as small sized businesses as well. As most web surfers or potential customers locate or look for products or services that they require by conducting a Google search, you have high chances of increasing your business if your page shows up in such a search.

SEO helps your page appear in the top search results of a search engine. There are several parameters that are used to assess Google page rankings. The usage of keywords for the purposes of Search Engine Optimization must be relevant and it should not simply be frill words with no useful content. Google uses innovative software algorithms to rank web pages that offer something useful to the reader. In order to sustain a high page ranking in the long run, it is essential to create useful content using the elements of SEO. For doing so, you need to hire an expert SEO company who is well versed with the tips and tricks of SEO.

To get the most from your online business and to attain top ranks on search engines, call us at Centex Technologies. We adopt natural and search engine friendly SEO strategies. We can be reached at 800.236.1497

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Facebook Storefronts – Changing The Way We Shop

September 13, 2011

Facebook has become the most visited website across the world in recent years. The popularity and grand success of this social networking portal has enabled it to become one of the most talked about web applications on the internet today. Almost everyone that we meet or interact with in our daily life is bound to have a Facebook account. This interactive and innovative website has also become a destination for many businesses to set up their online stores. A special feature known as “Facebook Storefront” is offered by Facebook that allow business owner to set up their shop in minutes.

The best part about the Facebook Storefront application is that it allows small business owners with limited capital resources to open up an online store. Using Facebook Storefront, you can display your products in almost any way you want. You can categories your products, show product details including cost, description and other necessary details to visitors. There are several additional elements that have made Facebook Store Fronts a viable application for completing online purchase of a wide variety of products.

These store fronts are generally referred to as social shops and allow business owners to list any item (as per terms and conditions) that store owners wish to sell on their page. A Facebook page is created for their business that can be customized as per individual preferences. There are several different templates to choose from and you can select one that best suits your business image. You can get your visitors or customers to “like” your shop or facebook page and stay updated with latest updates that you have to offer. They can also converse with your store administrator and invite their friends to take a look or “network” with your business.

Facebook Store Fronts is emerging as one powerful selling tool for business owners. With brand value of Facebook on your side, you can effectively sell your products across masses.

We at Centex Technologies create ecommerce applications for online businesses. We are also engaged in promoting web based businesses across the targeted segment through SEO, Paid Advertizing and Affiliate Programs. For more information, call us on our Toll Free No. :  800-236-1497

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