Posts Tagged Search Engine Optimization
November 29, 2010
If you are starting your own online venture in the near future, one aspect that you certainly cannot afford to ignore is the marketing aspect. There are many ways in which you can advertize your business and attract traffic to your website. One of the most important of them being Search Engine Optimization. SEO is a process that if applied appropriately to your website helps in increasing the number of visitors to your page by a considerable amount. This in turn generates publicity for your business and thereby increases your revenues.
SEO can be incorporated in to your online venture in many ways. You can choose to have your website made as per Search Engine Optimization standards so that your webpage gets a higher rank and is showcased in one of the top results in search engines. The rank of a webpage depends on the relevance of its content and the presence of particular keywords suited to popular searches. So, for your page to show up in the top ten results, your website will have to be carefully designed so that it fulfills such criteria. Most users who search for any kind of information or business online tend choose a result on the first page itself. This makes it very important for your business results to appear in the beginning of the search results or you may find yourself being ignored in spite of a great business model and efficient services.
Another way to use Search Engine Optimization to create a buzz about your business and educate online users about the features of your business is by generating articles, forums and discussion boards regarding your enterprise. Promotion of your business can thus be done through the written word with essential keywords most likely to be used by internet users being woven into the text in the correct context. This is one of the cheapest and most effective ways to advertize your business venture online.
We at Centex Technologies provide unmatched SEO services for businesses. For more information on the same, please feel free to contact us at 254-213-4740
Feb 22, 2010
Search engine optimization refers to a method of increasing the volume and improving the quality of traffic to a website from search engines. The phenomenon working behind this methodology is that the higher the website on the search engine results list, the more viewership it will get. SEO basically involves editing the content, HTML and coding of the website concerned and performing various other technical operations. Here are a few advantages of optimizing your website :
Competitive edge: High rank in search engine results definitely gives your firm/company an easy edge over all your competitors. SEO is the process which is aimed at generating top ranks on various search engines. If a customer interested in a product offered by your company comes across your website before laying his/her eyes upon the website of your competitors, the chances of you beating down your rival competing company in the sale of the product increase manifold. The customer is less likely to look for the other companies prevailing in the market which offer the same products. Thus, search engine optimization gives you an easy edge in competition with your competitors.
Expansion of customer base and target audience: The name of your company flashing in the top 10 i.e. the first page or so of the display results of the search engine query leads to expansion of your customer base and a rise in the count of your target audience. Any random web surfer might become interested in products and services offered by your company and without any prior interest, may get motivated to purchase them. This will act as a bonus in your kitty as it leads to increasing your purchase and your profits. SEO also increases the target audience of your company manifold.
Boost sales: It is a proven fact that the display of your products and services through search engine results is much more likely to generate a sale as compared to online advertising on different sites. The company tends to get a lot of positive publicity in this manner. Getting on top ranks of a search engine attracts many new customers. We have seen many companies becoming multi-million dollar businesses only from sales through search engines.
Saves time, money and effort: Unlike paid advertising, SEO is cost effective solution for generating sales. As the number of users on Search Engines is quite high, the ROI for SEO is pretty attractive.
Search engine optimization is the easiest and most affordable way of generating sales from your website. In case you are looking for a way to boost the profits of your company manifold, optimize your website now. We at Centex Technologies provide state-of-the-art Search Engine Optimization services.
Jan 17, 2010
GOOGLE is the name that strikes your mind first when you want to find something on internet. In true sense, Google is the synonym for internet. If you are looking for bakeries, florists, plumbers or even internet developers, all you need to do is to go to Google and search and find the right source to match your requirements. Google is the lifeline for businesses that are looking to be found by clients all over the world.
Generally a normal user would just browse through the first couple of pages in Google while searching for what they need. If they do not find what they want, they would in general experiment by changing or modifying the keyword they use for searching. Keeping this in mind Google brings up the most relevant searches on the first page for different keywords. For this, Google uses an algorithm which would measure the site on its relevance with the keyword being fed in by the user to get the best and the most relevant result on the first page.
Although Google’s idea is simple, the implementation hasn’t been that easy. There are many webmasters who keep researching on the Google algorithm and try to make changes to their websites according to what Google likes. This is a way to reach the first page of Google for a related key phrase. However, Google knows about such elements and to avoid such websites Google keeps changing their algorithm enabling such tricksters to keep making changes to their websites. The latest change that Google has made is very recent which has started taking effect January onwards.
Google has now emphasised on the way site code is written. Google wants the code of your site to be clean and easily read. In brief, Google wants you to keep the code (HTML and scripts) to be short and sweet. However, this is not the only thing to be able to see your site on first page of Google. There are others as well, but if you can just follow the Google guidelines on optimization, your site will surely rank well.
To sum it up all, type Google Guidelines for Optimization on Google and find out how Google wants you to build your website to be indexed easily by Google.
Centex Technologies provides Search Engine Optimization services across globe.