Posts Tagged Pay Per Gaze

What is Pay Per Gaze?

September 6, 2013

Google has recently been awarded the patent for its pay-per-gaze technology, which is capable of changing the face of technology in the years to come. This futuristic invention is designed to be used on a “head-mounted gaze tracking device”, which seems to be a perfectly fitting description for Google Glasses. Despite Google’s repeated assurances that users of Google Glasses will not have to worry about their experience being hampered by ads popping in their field of vision, the pay-per-gaze patent suggests otherwise. On the other hand, it is quite possible that the reason behind Google securing this patent could be to ensure that no other company tries to implement it on Google Glasses or similar devices.

In what is being described as “creepy” and “invasive”, this technology will be able to read people’s emotions through an image recognition algorithm, which shall track items viewed by creating a “gazing log”. This shall represent a goldmine of information for advertizers, who shall be able to know not just how long a user gazed at their advertizement, but also how he felt about it. The advertizers shall then be charged on a “pay-per-gaze” basis, depending on the number of people who gazed at their advertizement long enough. This system shall be applicable to advertizements across all mediums, including billboards, television advertizements, website banners, etc.

The patent shall be able to determine emotional responses to images viewed by tracking pupil dilation patterns of the users. Another feature covered in Google’s pay-per-gaze patent is the history search feature, through which the gazes of a particular user can be compared to their purchasing history. In other words, Google Glass shall be capable of tracking user purchases, including those made online as well as in the real world. This could be the Holy Grail of advertising, as it could track the influence of an advertizement, right through the final outcome of purchase.

Pay per gaze is being described as the next step in the ubiquitous pay-per-click advertizing system. Individual privacy in this gaze-tracking system will be protected by removing personal-identifying data from the information provided to advertizers. In addition to this, it is likely that users will be able to opt-out from having their gazes tracked. How this patent will change the face of advertizing, and whether at all, Google will choose to implement it in its augmented reality head-ware, remains to be seen.

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What is Google Glass?

August 30, 2013

In the beginning of 2012, when rumors of Google’s ambitious project of wearable technology began doing rounds, few could believe that this was such a close reality. The intuitive spectacles, which have been developed with a vision of becoming the ubiquitous device of the coming decade, are all set to hit the market, and are available for developers to test for just $1500. So what exactly is Google Glass, and how can we expect it to change the world in the years to come? Put simply, Google Glass is an attempt to make data completely hands-free, enabling users to access the internet and other apps through voice commands.

This coming-of-age device wears less than an average frame of sunglasses, and can be worn discreetly, just like a regular pair of eyeglasses.  Each such frame has a camera, display, touchpad, microphone, and battery built into its chassis, enabling you to view the display within your field of vision, and perform all sorts of functions through voice commands- including taking pictures, sharing live streaming of events, recording videos, translating, searching the web, using navigation, etc.

Here’s a look at some of the tasks that Google Glass will be able to accomplish:

  • The embedded camera will be able to click pictures of things as you can see them from a first person’s perspective, eliminating the need for a viewfinder.
  • The microphone and touchpad on one side of the frame will enable you to select the function that you want to be performed from the screen that will appear in front of you. Google Glass will be able to interpret your commands through a brief gesture or voice command.
  • The device will also be capable to provide sound through bone-induction technology, which will be a lot less cumbersome than normal headphones.
  • Google’s voice-to-text functionality will enable you to pair your headset to your Android phone, and then view text messages on the display, and respond to them through the microphone. This feature will also make it possible to dictate emails.
  • You shall also be able to access a variety of other Google features, such as Google Maps, Google Hangout, Google Translate, etc. through the device.
  • In addition to these in-built features, there are expected to be a wide range of apps that users will be able to access through the headset, including one that makes it possible to identify your friends in a crowd.

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