Posts Tagged Link Building

Link Building For New Portals

September 29, 2014

In spite of the ever evolving techniques of search engine optimization, inbound links continue to be an imperative part of SEO campaign. Link building has a significant influence on the rankings of a portal in a search engine results page (SERPs). Portals that have been present and are active over the internet since a long time find it quite easy to attract substantial amount of traffic through links. However, new portals need new innovative tactics that can help them get the most out of link popularity building.

Here are some of the important ways that can help new portals capitalize on the technique of link building:

  • Quality Content: The content can either boost or ruin a portal. You should make sure that you have creative and informative content on your portal. It should compel people to share it on social media, attract likes, comments and re-tweets. This will help you increase visibility and rankings of your portal online.
  • Blogging: If you are planning to start a blog for your portal you should make sure that you connect online with other complimentary blogs, share ideas, tips and latest industry news. This will help you attract links in a much lesser time and will improve your visibility over the World Wide Web.
  • Local Links: You must make sure that your portal is listed with local online directories such as Yellow Pages, Yelp etc. Direct links from these portals can be very appropriate for geographically specific topics and keywords.
  • Be Social: Having an active presence on various social networking portals makes a lot of difference. Facebook, Twitter, Google+ and LinkedIn are the main sources of viral marketing and will allow you to add heaps of information and links to your portal which will help you build the credibility of your brand.
  • Forums and Communities: You should share your content and ideas with people over the internet. There are a lot of communities and forums that can help you provide inbound links to your portal as well as the capacity to present yourself as credible and knowledgeable about the industry.

Link building, if properly and systematically utilized, can do wonders for your new portal. You must focus on attracting links that are related to your keywords and describe your business in the perfect way. However, it should be kept in mind that the links should be relevant and directed from a credible website.

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Benefits of Link Building, Directory Submissions, Social Bookmarking in SEO campaign

October 19, 2010

Online User Behavior studies have shown that most of the search engine users just rely on the very first page of search results. It is very rare that they will search for information on next pages. In spite of having a business/organization/individual portal with excellent design and great functionality; if you do not perform the basics of organic on-page SEO then you cannot find a place for your site in top search engine ranks.

Now the question arises, what exactly SEO is? SEO means Search engine optimization. It is a process that helps you in securing higher ranks for your website in the search engine results for a particular query. Certain techniques and ranking systems are employed by the search engines to evaluate the ranking of different web pages for a search result. It include on-page factors like content distribution, website architecture, usage of Meta Tags and Title Tags etc. and off-page factors like link popularity.  So creating a professionally designed website is not enough to bring revenues from search engines, you need to follow SEO processes (both on-page and off-page) for making it appear on the top search results of the search engines. More the competition to beat more is the SEO effort required.

Effective and popular link methods such as deep link submission, article submission, contextual link popularity building, directory submission, and social bookmarking help you to get improved visibility in search engine’s organic rankings.

Directory Submission and Social Bookmarking are two fastest strategies of SEO and are two effective methods of getting one-way links. Besides, quality link building is the most imperative activity that can help you reach higher search engine ranking positions. With the help of link building strategy you can develop high quality links that are quite relevant,  and result oriented.

For this, well experienced, specialized and knowledgeable SEO staff is required to deliver strategies for the best possible SEO campaign. An extensive research is done by SEO team, which ensures comprehensive link building and other associated SEO strategies and services; suiting your objectives, niche and expectations. We at Centex Technologies have wide experience in Search Engine Optimization. To know more how we can empower your online business, feel free to contact us at (254) 213-4740.

SEO AustinInternet Marketing Texas

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What is (SEO) Search Engine Optimization?

Nov 27, 2009

As the name suggests, SEO is optimizing a website for Search Engines. The reason to do so is to get found by people who use search engines to find information, look out for services, purchase products online etc etc. As search engines are programs, they have a set of parameters that decide which websites are to be displayed on search results. Nowadays search engines are so advanced that they index or crawl almost all websites, but the question is who will be displayed on the top results for a certain query.

Almost 70% of people do not go beyond 1st page for a certain term query. Out of these top 5 search results get 90% of the traffic. Now, with billions of people using search engines worldwide, it has become a new marketing avenue for professional companies. To make themselves, the most “popular” search engine, SE’s ranks the websites according to the relevance and utility of a particular website for a certain keyword query. Different parameters are used to ascertain the relevance of a website, which depends and vary from engine to engine. And SEO or Search Engine Optimization is a process that works around those parameters to make a particular website rank on the top SE results.

SEO is broadly classified as ON PAGE and OFF Page SEO

ON PAGE
On page SEO is something that is done on the website only like proper Title of pages, Analyzed Meta Information, Linking strategy, Content of website, Site architecture, Usage of programming language, proper usage of images and tagging. This all is the first step for SEO and is done after careful and technical analysis of keywords.

OFF PAGE
This includes making your website popular over the net. As a thumb rule, “the more the relevant, informative and similar sites linked to your website, the better optimized your site will be” This is not so simple as it seems, you have to be very careful in choosing the sites that link to you (if you do it yourself) OFF Page is generally accomplished by various processes like :

•  Link Building – Asking other relevant websites to link back to you.
•  Directory Submissions – Submitting your website in relevant directories
•  Article Submissions – Writing and submitting articles in article directories.
•  Social Bookmarking – getting site popular by getting the site content/informative section bookmarked on     social bookmarking sites like Digg, Squidoo, Technorati, Del.ico.us
•  Social Networking – making site popular by getting site linked with people( people who have some kind of     relation to nature of website we want to optimize) on popular social networking sites like myspace, facebook, orkut.
•  Blogging – creating similar blogs maintaining them and getting link backs from them.
•  Forum Commenting – Getting into conversation with people on similar discussion forums and leaving link over     there.
•  Buying links – buying high Page Rank Links
•  Press Releases – Submitting press releases and links in them

These are just the basic tasks broadly classified, the exact methodology if formulated only after carefully examining the website we want to optimize and for what keywords. And BEWARE wrong methodology can penalize your website, as search engines are very smart to sniff that someone is deliberately promoting their website. So it has to be gradual and natural.

Seo Consultant Central TexasSEO Austin

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