Tag: Internet Marketing Austin Page 3 of 6

Internet Marketing For Austin Businesses

On July 5, 2012

July 5, 2012

As an Austin-based business, there are numerous ways that you can benefit from internet marketing. The basic aim remains to get yourself noticed in the online world, and to attain top ranks in search engine results. Here are some useful tips on how you can make that happen by following some simple steps-

Make sure you have high-quality content on your website- When a user lands on your website, his basic aim is to gain some information, and you must ensure that he isn’t disappointed. Keep updating your website with fresh, relevant, and highly-informative content. Small businesses can benefit a lot from maintaining a blog.
Get the perfect Meta & ALT tags- The tags of your website have a major role to play in your online visibility. You need to ensure that your title tag is unique, aptly describes the page below it, and uses the keywords that you would like to get searched for by users. If you are a local Austin-based business, it is a good idea to include ‘Austin’ in your title tag.
Local business submissions- With the revolution that has been brought about by internet marketing, it is no longer enough to simply be listed on a telephone directory. Prospective clients are likely to visit listings of the top ten local businesses directories relevant to the given keywords, look for businesses on social networks, and even use mobile and GPS services to detect relevant businesses to their purpose in Austin. To ensure that you figure in all these searches, you must get your company’s information listed in all the relevant databases.
Create a Google places page- By creating a Google places page, you can list all the relevant information regarding your business at a single place, and even add photos and videos. The next step is to optimize your page, to ensure that you figure somewhere on the top of search results for the keyword relevant for your business.
Hire an SEO expert- Even though you might be able to take care of the major factors that affect your ranking on search engines, an SEO expert would help to fine-tune your efforts, and push you even higher on Google and other search engines, which remains the top goal of any internet marketing campaign.

We at Centex Technologies provide SEO Services, Internet Marketing Services, Web Development and Designing to our clients in Austin, Dallas, Killeen and other Central Texas areas. For more information feel free to call us at (800) 236-1497

Internet Marketing Guy – IT Support Central Texas

Austin Internet Marketing Tips: Common Internet Marketing Mistakes

By centexitguy

On June 28, 2012

In Internet marketing

June 28, 2012

Internet marketing has revolutionized the very definition of “marketing” as the experts in the field knew it. Contrary to what some may think, it is not enough to merely build a website, but what is actually important is to attract relevant users to it, and convert visits into sales. That is what internet marketing is all about, and here are the top mistakes that are made by website owners:

Not blogging and sending out regular newsletters- Blogs and newsletters are among the most efficient ways of reaching out to your users, and building your credibility. Forgetting to be regular with them, or simply being too lazy about it is a major internet marketing mistake.
Having insufficient calls-to-action- Users have come to your website, but once they are there, they are bombarded with an elaborate design, blocks of text, and flashy images. But not enough clear and simple calls-to-action that will actually lead them to your products or services. Make use of simple designs and contrasting colors to grab the attention of users within seconds of them arriving on your website.
Having a disjointed strategy- While it is great to have separate teams working on various aspects of your marketing strategy, like social media, online campaigns, SEO, etc., it is equally important to ensure that they work in sync with each other, and that there is a common link running between all of them.
Not checking performance often enough- There is a lot more than tweaking your website or updating products that you need to do in order to have a clear idea of what’s working and what’s not for your website. You need to track performance of your internet marketing campaign and this should be done on weekly basis if possible. Based on the results you should modify your action plan.
Ignoring SEO – Ranking high on search engines is one of the best strategies that can yield you high return on investment. SEO not only get you traffic from search engines but also adds to your authority in the industry. Ignoring Search Engine Optimization is one of the major mistakes that web masters make.
Short term strategies – Short term marketing strategies like luring users with false offers might give you temporary success, but in the long run, it will just wreak havoc over your online reputation. In the internet marketing world, always place authenticity above all else!

We at Centex Technologies serves Austin, Dallas & Killeen areas to provide SEO services, Internet Marketing Solutions, Web Development and Website Designing. For more information, feel free to call us at (800) 236-1497

Internet Marketing Guy – IT Support Central Texas

Google Plus And Google Places Merge

By centexitguy

On June 12, 2012

In Internet marketing, SEO Marketing

June 12, 2012

Google’s recent announcement of merging Google plus with Google Places has come as a shock to many web masters and Internet Marketing specialists. Couple of weeks back, Google launched Google plus Local Pages and integrated the Google Places Business Listings into its Google plus social network. Even though some business owner seems to be disoriented by the change, it is believed that the change will make things simpler for everyone in the long run. Business owners can still use Google Places to manage their business information while users can rate, review and upload photos related to the business through Google plus Local. For web users, the best part about Google plus Local is that they have access to personalized recommendations and can take advantage of the same while selecting a local business.

One of the major changes that will be seen in Google plus Local Pages is the design layout of business listings. In addition to this, the integration of Zagat reviews and a “circles filter” make it all the more appealing. The circles filter helps you find reviews and recommendations from friends/family/colleagues etc while Zagat reviews will ensure that the business reviews are more personal and genuine.

Google plus Local Pages are also integrated across Google properties. Users will be able to discover Google plus Local pages through a search on Google.com, Google Maps, in mobile apps or through a search on Google plus. This will make Google plus a great local search destination with much better content and more user-friendly functionality. Users will be able to sort and filter search results in terms of “your circles” which will instantly let them get in touch with places “touched” by friends and family. The Google plus Local pages are visually more interesting than the ones of old versions of Google Places. Users can indulge in social interactions like on Facebook and Twitter and business owners can take advantage of the same by interacting with their customers at a more personal level. No doubt, people will enjoy the perks of using Google Local Listings as usual with the additional benefits of richer pages and Zagat ratings.

For Internet Marketing, SEO and Google plus Local Optimization, feel free to call us at Centex Technologies (Killeen (254-213-4740) or Dallas (972-851-7878) Office). We provide SEO, Internet Marketing, Web Development services to our client in Austin, Dallas and other locations.

Austin Search Engine Marketing – Internet Marketing Austin

Engaging Your Online Customers For Better Sales

By centexitguy

On May 11, 2012

In Internet marketing, SEO Marketing

May 11, 2012

It is becoming increasingly important for businesses to engage their customers online. Blatant online advertizing is not likely to work as well as interacting with the online community of your customers. Enlisted below are some of the most effective ways to take your marketing strategies to the next level by using your prospective and existing customers as a marketing tool.

Social networking-It goes without saying that social networking is the single most effective way of engaging your customers. The three top social networking sites with the most active user bases are Facebook, Twitter, and Pinterest. Make sure that you have an active profile on each of these sites, and keep posting pictures and updates that would appeal to your target audience. Creating a profile on these sites and making no effort to keep it going does not make a lot of sense, and will do nothing for your business.
Encourage user-generated content on your website- Create a blog that is relevant to what you sell, and allow users to submit their own articles to be posted on it. This will create a feeling of belongingness, and is a great way to keep them coming back to your website.
Create a forum for your users- Having a forum on your website, where users can discuss your products and services is a great way to create an online community, and encourage inter-customer relationships, which will translate into increased customer loyalty.
Send personalized mails- Shooting across a duplicate promotional mail to all your customers is not going to work, considering that just a fraction of these mails get opened, thanks to increased consumer awareness. A better idea would be to send a personalized mail that starts with Dear (Customer’s name), and actually conveys something that the customer would be interested in. It definitely is worth the effort.
Reward your customers- Sending out special offers and discounts that are only applicable for existing customers is a fantastic way of telling them how much you value them. Go that extra mile by devising thoughtful rewards that the customers will truly value.
Lastly, remember that the first person who needs to believe in your strategies is you! These words by New York sales trainer Wendy Weiss, author of Cold Calling for Women say it best- “Fear of rejection is the biggest thing that holds people back but you have to take it out of the realm of the personal.”

For effective Online Marketing, SEO, Web Development Services in Austin, Dallas and Killeen Texas. Call us at Killeen (254-213-4740) or Dallas (972-851-7878) Office.

Austin Search Engine Marketing – Internet Marketing Austin

Google Penguin Update- What It Is All About?

By centexitguy

On May 4, 2012

In SEO Marketing

May 4, 2012

‘Google penguin update’ is a term that anyone who is into website optimization, or even works with a website for that matter, is sure to be familiar with. But what exactly does this term imply, and how can you safeguard your website from its effects?
Well, the Google Penguin is a recent update, which is the next level of the famous Panda update. The Google Panda and Penguin can be considered as advanced levels of countering web spam through automated and human effort.

The panda update was a major change that was introduced in Google’s search engine ranking mechanism in February, 2011. Prior to its introduction, websites were ranked purely by artificial intelligence, which used predefined algorithms to decide which sites were most relevant to the user’s search. Search Engine Optimization, better known as SEO, came into play, with webmasters finding an easy way of hoodwinking Google, simply by stuffing keywords into spam content.

While this worked for a while, Google found a smart way to tackle it, with the introduction of the panda update. This mechanism incorporated advanced algorithm into the website ranking process, by using factors like authenticity, relevance, and usability. It was judged that whether user’s would return to the website again for information and penalized copy-pasted content. The Artificial Intelligence then mimicked these criterions, leading to a ranking system that favored sites with fresh and meaningful content over spam sites.
This change affected a whopping 12 percent of search results. Just when webmasters had found a way to tackle the Panda, Google has hit the online world with another update- The Penguin. The Google penguin went live on April 27, Friday, and takes Google’s attempts to eliminate spam to the next level. The websites that are most likely to suffer with this update are those that place optimization above usability.

Here are the 5 top don’ts if you wish to stay unfazed by this update-

Stuffing keywords meaninglessly into content.
Hiding text with keywords against a white background to tackle search engines, but not users.
Showing a different IP address to users, and a different one to search engines, to cloak the actual country in which the website is based.
Paying people to link users to your website.
Using duplicate content on your website.

Even though Google has announced that this update is likely to affect only 3% of the queries, it in no way means that you should take it lightly.

We at Centex Technologies work on natural and manual SEO processes to rank websites on Top Search Engine Ranks. For more information on our SEO packages, feel free to call us at feel free to call us at Killeen (254-213-4740) or Dallas (972-851-7878) Office.

Austin Search Engine Marketing – Internet Marketing Austin