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Tag: Google update

Google To Penalize Sites That Have App Download Pop-Ups

September 10, 2015

In order to take users’ search experience to yet another level, Google recently announced a major change that it is going to implement in mobile search results. It stated that the mobile websites which use pop-up ads to prompt the users to download apps will be penalized in the form of lower rankings. The latest move by the company can prove to be a major setback for the advertizers, app developers and web publishers.

According to the post published on Google Webmaster Central Blog, “After November 1, mobile websites having an app interstitial that hides majority of the web page content will no longer be considered mobile friendly.” Adding further, it specified, “Our analysis shows that it can be frustrating for the users when the content that they expect to see on a web page is blocked by an undesired interstitial.” The update has been released following the company’s internal survey that showed 69 percent of the people abandoned a website after being encountered with such pop-ups while only 9 percent actually downloaded the app.

As a replication to this announcement, Google has also updated its mobile friendly test to warn sites that have large app download interstitials during users’ transition from search pages. The mobile usability report in search console will display the number of web pages where the issue has been found. Google also stated that it will penalize only those interstitials that cover a significant amount of relevant content on any web page. Also, the company has advised websites to present app download interstitials in a more user friendly manner. Instead of using the obstructive pop-ups, smaller and less intrusive banners can be placed at the top of a web page. It will provide a more convenient way of promoting an app while allowing the users to manage their browsing experience.

Google has always strived to provide quality and relevant search results to the ever increasing number of mobile users. Once the new update is live and you still have large pop-ups on your website, you are bound to witness a considerable drop in your mobile search rankings. In order to avoid being penalized, you should make sure you do not prompt your visitors to download your app. You should keep user experience as your top priority while designing your website in order to increase traffic and reduce bounce rate.

Google Penguin 2.0 Update And What To Expect From It

June 7 2013

The next update from Google is here, and webmasters the world over are eager to know what this could mean for their websites. Rolled out on the afternoon of May 22, 2013, the latest update from Google has affected approximately 2.3% of Google search queries in English, and the impact is expected to keep spreading.  Even though this is technically the fourth Penguin update by Google, insiders are referring to it as Penguin 2.0, since the previous two were simply data refreshes, while this is an all-new algorithm.

Here’s a look at what changes webmasters can expect to see in Google search results over the coming summer, and who needs to be worried about Google’s latest update-

  • Apparently, website owners whose focus is on providing high-quality and engaging content to users have no reason to worry this time around. Google’s aim is to bring compelling sites that users love higher in its organic search results.
  • The Penguin 2.0 update is being stated as the next generation of Penguin updates, and is claimed to be a lot more comprehensive and deeply impacting towards detecting and eliminating black hat web spam from Google search results. So if you have been spending a lot of time generating back links on black hat sources, this might not be a great summer for you.
  • Google is laying major focus on paid advertorials and linked websites through Penguin 2.0. Those indulging in these practices shall be required to offer clear and concise disclaimers of the ads being paid to users, and shall not be allowed to float page rank on Google.
  • Penguin 2.0 is making an effort to address specific user complaints that have been flowing in over the past year. For instance, users have been complaining about spamming in search results for “payday loans” on Google.co.uk. Issues like these shall be addressed through the sophisticated algorithms of this update.
  • Through its latest update, Google intends to completely deny value to link spammers through a “completely different system of link analysis”.
  • Focus shall also be laid on hack site detection, along with efforts to improve communication with webmasters. Google is making an effort to provide more concrete details with exemplary information to webmasters on how to deal with hacking threats.
  • Websites that were pushed to the “border zone” through previous updates have a ray of hope as Penguin 2.0 shall focus on refining search results for these websites.
  • Websites that are perceived as authorities in a particular space e.g. medical, travel etc. can also expect to be pushed higher on Google search results.

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