Google Penguin | The Central Texas IT Guy

June 7 2013

The next update from Google is here, and webmasters the world over are eager to know what this could mean for their websites. Rolled out on the afternoon of May 22, 2013, the latest update from Google has affected approximately 2.3% of Google search queries in English, and the impact is expected to keep spreading. Even though this is technically the fourth Penguin update by Google, insiders are referring to it as Penguin 2.0, since the previous two were simply data refreshes, while this is an all-new algorithm.

Here’s a look at what changes webmasters can expect to see in Google search results over the coming summer, and who needs to be worried about Google’s latest update-

Apparently, website owners whose focus is on providing high-quality and engaging content to users have no reason to worry this time around. Google’s aim is to bring compelling sites that users love higher in its organic search results.

The Penguin 2.0 update is being stated as the next generation of Penguin updates, and is claimed to be a lot more comprehensive and deeply impacting towards detecting and eliminating black hat web spam from Google search results. So if you have been spending a lot of time generating back links on black hat sources, this might not be a great summer for you.

Google is laying major focus on paid advertorials and linked websites through Penguin 2.0. Those indulging in these practices shall be required to offer clear and concise disclaimers of the ads being paid to users, and shall not be allowed to float page rank on Google.

Penguin 2.0 is making an effort to address specific user complaints that have been flowing in over the past year. For instance, users have been complaining about spamming in search results for “payday loans” on Google.co.uk. Issues like these shall be addressed through the sophisticated algorithms of this update.

Through its latest update, Google intends to completely deny value to link spammers through a “completely different system of link analysis”.

Focus shall also be laid on hack site detection, along with efforts to improve communication with webmasters. Google is making an effort to provide more concrete details with exemplary information to webmasters on how to deal with hacking threats.

Websites that were pushed to the “border zone” through previous updates have a ray of hope as Penguin 2.0 shall focus on refining search results for these websites.

Websites that are perceived as authorities in a particular space e.g. medical, travel etc. can also expect to be pushed higher on Google search results.

September 14, 2012

Panda and Penguin, as cute as they might sound, have been a complete nightmare for SEO experts, as they have completely changed the rules that governed SEO. The emphasis has shifted from technique-oriented SEO to user-oriented optimization, which is good news for all the online users who rely on Google to choose reliable websites. The aim of these updates is to restore Google’s reputation as a user-centric search engine, and curb black-hat SEO practices. No wonder websites with poor quality content lacking in relevant information, or those with keywords stuffed into their content were worst hit by these updates.

Content has emerged as the king in this scenario, as Google works by the logic that if you do not have high-quality, original content in your website, there is no reason why you should be getting back links, and in return, high search-engine rankings. By ensuring that nothing but great content makes it to your website, not only are you making the Pandas and Penguins happy, but you are also ensuring that your website is future-proofed. You cannot go wrong if your focus remains on user-satisfaction and website development through genuine content.

When we say “content”, we don’t simply refer to blocks of text, but instead, a wide variety of web-based content, including pictures, videos, info-graphics, social media feeds, blogs, and just about anything else that has some information to give. To put it simply, the more content you have relevant to a particular keyword, the higher you’ll rank on Google- fair enough! However, simply writing quality content without applying basic SEO principles to it is not going to get you anywhere, so you need to strike that fine balance.

In short, your content should be placed and chosen to be SEO friendly, while still being informative and relevant to your users. This can be achieved by using the right keywords, placing them at the right places, with the right density, and most importantly keeping your users interested, and coaxing them to come back for more. It helps to employ a professional writer who is cognizant on how to apply the principles of SEO while generating quality content, since getting about it on your own can be a difficult task. In the end, it’s all about making the right choices of themes for your content, with an aim of attracting users, keeping them engaged, and finally, converting leads into sales.

We at Centex Technologies provide SEO services in Austin Tx, Dallas, Killeen and other locations in Central Texas. For more information about our SEO Services, please feel free to call us at our toll free number – (800) 236-1497

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Tag: Google Penguin

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