Posts Tagged Christmas Marketing Tips

Online Marketing Tips For Christmas 2014

December 10, 2014

With Christmas fast approaching, online businesses are gearing up for boom in sales and number of visitors. While most of the businesses are planning to woo their customers by giving out attractive deals, it is equally important to target new customers through a well-planned marketing approach.

Here are some of the marketing tips that must be followed by the online businesses to capitalize during the Christmas season in 2014:

  • Give a Christmas makeover to your website: As Christmas denotes happiness and holidays, your website should not look boring and unadorned in this merry season. Give a complete makeover to it by using different colors and Christmas based design/ banners. You can also go for a customized theme that perfectly describes your website’s focus for this Christmas.
  • Make your website responsive: Majority of people use mobile phones to access the internet. Thus, it is extremely important for online businesses to opt for a responsive website design that can automatically adjust itself to any screen size. This will make it easier for the users to browse and view the products even on a smaller device.
  • De-clutter your home page: Your website’s home page is the first thing that a viewer sees and it can either attract or repel the users. Make sure that you replace all the expired offers and sold out products with fresh and attractive Christmas gifts and goodies. Give your website a neat layout with simple paths to the products and offers. Add categories and sub-categories so that the visitors can easily search for what they want.
  • Use Social Media: Facebook, Twitter and Google+ are some of the most effective online marketing tools. Many consumers turn to these social networking websites to look for recommendations and reviews of other people. You should make sure that you maintain an active business page that promotes your unique products, discounts, coupons and offers that attracts buyers.
  • SEO: You must modify your SEO plan according to the searches relevant to Christmas. For instance, consider using keyword like ‘Christmas deals’, ‘cheap Christmas gifts’, ‘Xmas gifts for him/her’ in your website content. Optimize your website content as well as product descriptions according to the targeted keywords. This will help you get a higher ranking of your website for Christmas related search terms.

Using the above given tips can definitely help you increase you return on investment (ROI) this Christmas.

We at Centex Technologies provide complete Online Marketing solutions for businesses. For more information on our customized SEO and Internet Marketing plans, please call us at – (855) 375-9654

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